Student research for ancillary task

1. +
Ancillary Task- Digi-
Pak Focus Group Data
Oliver Robinson

2. + Question 1& 2
 The data here shows that although just over half the respondents were female there is a big
enough male representation to have a fair representation across the gender spectrum.
 The ages where mostly around the 16-18 age range with a few above and below this. With our
previous audience report revealing to us that the target audience would be between the 15-25
age bracket the age of the respondents was perfect.

3. + Question 3
Here are the 3
images I had my
respondents choose
between .
Image 1 Image 3
Image 2

4. +
Question 3
 Most of my
respondents preferred
image 1. Of those 13
people 3 were male.
50% of those who like
image 2 were male
and the only
respondent to like
image 3 was male.
Because of the
likeness between
images 1&2 I will make
sure my final design
has a mixture of both
the images so that I
appeal to all genders.

5. +
Question 4
 In question 4 I asked a more open question to see what I had
done well and where I could improver here are just a few
general responses.

6. +
Question 4
Here are some more specific examples from those who answered that they
preferred either image 1or 2. I conclusion from this question I can see that the
respondents like the simplicity of my design but want me to distinguish between
the layers better. Whether that be a darker font or more disguisable colours.

7. +
Question 5
 When designing all of the
album art I wanted to create
this feeling of longing within the
male. The whole purpose of
have the woman’s face over
the man’s body was to show
how his actions revolve round
her. The same with the broken
face image. It reflected how his
life is shattered without her.
This emotion did not complete
transfer over as the answers
provided by my audience
shows. Most were intrigued or
relaxed by the covers, with
others even commenting on
how it is antithetically pleasing.
I will bare these in mind when
producing my final cover. So
that the right impression is
portrayed.

8. +
Question 6
Most of my audience
believed that the digi-paks
transcend the age boundary.
This is important because
although we have a specific
age range for the target
audience. The song we have
chosen appeals to those of
all ages.
I only received feed back
from two of the respondents
who believed it would not
appeal to all. As small as this
data is, the feedback is
constructive and so I will be
taking it forward into my final
design.

9. +
Question 7
The responses for Q.7 are very
mixed and they go from one
extreme to the other. I will
choose to continue using muted
colours. I had forgot to make a
disclaimer at the beginning of
my survey to discuss what the
video was about and so the
comments that talk about using
bright colours do not really fit
within the tone of what the video
is about.
I may experiment with black and
white as the artist who inspired
us to make this video used black
and white and sepia tones in his
album art.

10. +
Question 8
Of the 19 who answered 16
believed it fit within the romance
genre. The responses that didn’t
believe it fitted to me further
illustrated why it fit in the romance
genre. The comments on
loneliness and how it tells a story
about someone’s life to me show
how there is heart break and how
you are living through their
romantic experiences, which fits
within the genre.

11. +
Conclusion
 To conclude I will be developing images 1&2 further as to keep
the gender representation as equal as possible. The images
themselves are also not too dissimilar. I will try to distinguish
between the layers better so that the clarity of the image is
better. I will continue to use muted colours to ensure that the
digi-pak fits within the themes displayed in the video. Some of
the feed back explained how my digi-paks did not look mature
enough for all audiences. I will try to address this through the
images I use in the final product as well through my font and
colour scheme choices.