Internship On Creating Persona using Social media Marketing based on sentiment analysis of customers .

1. SUMMER INTERNSHIP 2019
Creating Persona based on Buyer Behaviour
Company name : Knobly Media Consulting LLP
01STAPRIL2019-31STMAY2019
Industry Guide: Prashanth Hebbar
Faculty Guide : Prof. Swarna Lakshmi
Vyshnavi Vennakota
181248

2. OVERVIEW
• Introduction and Company Brief
• Competitors
• Organisational Hierarchy Flow Chart
• Activities performed
• Work done
• Results Achieved
• Learning and Challenges faced
• Suggestions

3. INTRODUCTION
 Knobly media consulting LLP – 2012, B2B marketing
 Firstly Knobly ventures Pvt ltd was established in 2012 which is sold out by my CEO
Prashanth
 Then last year he started Knobly consulting LLP which helps companies develop marketing
strategies.
 Sector : Service
 Area of operation : National
 Location : only branch in Bangalore
 Revenue : 2-3 crores pa
 Employee strength : 10 senior consultants
 My guide – Prashanth Hebbar (CEO)
 A consulting company which gives marketing strategies to the companies. they also do lot of
content marketing.

4. COMPANY BRIEF
 Clients : Cisco Capital (APJC), Samsung R&D, Wipro Infotech, Cycle Brand, Van Heusen,
ParaBlu, Bloomberg TV, Synthite , Infoholic Research and many more
 Knobly Media is a brand of Knobly Consulting LLP
 The Services offered :
They offer lot of Content Marketing in Digital Marketing
They do Reports and Books Publishing
They do Content Marketing Strategies
They do Brand Positioning
They build Data into Stories
They use Social media as publishing platform
Knobly motto is “Serving you is a great pleasure”.

5. COMPETITORS
My company will do a lot of content marketing .These are some of the Competitors
Accenture
• Identify the most profitable opportunities
• Create engaging customer interactions in the right channels at the right time
Cognizant
• Digital media services
Wipro
• Search engine marketing services
• Digital Content and marketing
Mind Tree
• Strategy and Consulting
• Multi-channel ,multi-lingual digital marketing solutions

6. Organization structure
BoD
CEO
Consulting
Support
Senior
Consultants
Intern

7. Activities performed
 My role is Intern at Knobly Consulting LLP
 My responsibilities are Creating Personae based on Buyer Behaviour
 Flow chart of overall process to achieve the task
 Achieved in understanding the Target Audience Preferences.
 Done Segmentation research and Product research
Gather Data
Design and
Analyse
Determine
Digital
Marketing
Channel/Tactic
s
Campaign
Setup and
Implement
ation
Optimise

8. Work done
• For Analyzing I used the Google Trends to search for the relevant keywords to find out
my target audience.
• I have done Marketing Campaign to find out my target audience and gave business
strategies to my company.
• I have gave strategies for my company for launching a new product.
• Done the Analysis on Strategic Brand Narrative of my product Jewelry for creating and
attracting people to your community.
• To understand my target audience I have done research on buyer’s journey.
• I have given the goals for my product to the company for sample collection.
• Giving a brand a voice, look, feel and attitude will allow customers to form an impression
of the brand quickly.

9. Results Achieved

10. What should a Persona look like
General Information
• Photograph
• Job title and Profession
• Location
• Education Background
• Age
• Marital Status
• Other stuff : Hobbies, Favourite TV show, Website, Blog, Brand….
Additional Information
• Goals
• Frustrations
• Values : Value in Product, Design
• Brands
Fictional Name

11. Persona Profile for: B.Tech Grads Group(Techie)
• About : Enthusiastic women who are interested in Jewellery
• Age : 24 - 27
• Job/Profession : Software Engineers
• Location : Hyderabad ,Vijayawada ( South India )
• Income level : 6.5L-7L pa
• Marital status : Unmarried
• Education : B.Tech
• Hobbies/Activities : Active in social media, Shopping , Browsing, Relaxing at spa,…..
• Goals : Visit every Continent, To lead a luxurious life.
• Values : Work-life balance, Family , Recognition for Success.
• Behaviours : buys online, Trust brands that are simple, Looks for Designs.
• Brands : Zara, Apple, Nike, Puma, MK..
• Frustrations : Delivery Fees, Returns..

12. LEARNINGS AND CHALLENGES
Creativity and Analytical abilities
Ability to Analyze using Google Trends
Good Excel Skills
Designing skills
Networking
Market in depth analysis
Meeting deadlines
Decision making
Designing a Product

13. SUGGESTIONS
 Give your personas names to separate your clients in the business.
 By using Social media research ask your audience questions like creating
Questionnaire.
 We can take surveys and interviews to build personae from the Customers
 We can solve airing problems in Twitter, LinkedIn, Instagram and Snapchat.
 We can create more Personas and use to communicate with them with tools like
sale emails, survey emails and automated emails.
 By the personas we can start writing personalized emails to engage more
subscribers through online.

14. How I am helpful for the company
•I helped the Company by creating the Persona
which is the part of their deliverables to their Clients.

15. THANK YOU