Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Donte Parker
Project & Portfolio I: Week 1
April 9, 2023

2. I am a motivation type person, who see that good in person. I
would go out of my way to help those who are in need. I don’t
like see people feeling sad or upset it hurt my soul I would
make my job to put a smile on their face. Seeing what mom
when through as I child I don’t want to see anyone go that
ever because it sucks. Think my purpose is to share my
positively, to people who would listen to what I have to say
and that would take my advice along the way.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Managers
• Advertising and Promotions
Manager
• First- Line Supervisors of Non-
Retail Sales Workers
BRAND ARCHETYPE -The archetype
brand I was The Caregiver, which is to help,
support, nurture, along with provide for others. I
do agree with this because I like to help those
who going something if I have it I would give it
someone who is actually need for it instead of
spending it on unnecessary things. It would
shape my online reputation.
[Digital Marketing for MARKET]

4. [Hiring Manager of PEOPLE]
TARGET AUDIENCE
Alyx Rauw
Outreach Plan:
• Background information on the job
• Email
• The timeframe I would wait a day to hear back from her
then I would call and ask for follow up.
HR Talent Attraction Manager
at Fusion Projects
Matt Larry
Outreach Plan:
• Has question ready for him
• I would go in person
• I would call the company
Managing Partner at Laricy
Curtis Sehy Outreach Plan:
• Look at job description
• I would call to set up a interview.
• In would thank them for their time.
Senior Recruiter Team Lead
at Internet Brands

5. GOALS
Short Term: (Immediately After Graduation, 1-3)
• Find a job in the field .
‣Work my way up to management team.
Mid Term: (5-10)
• Want to be run the management team and Run
a team of Digital Marketer.
‣I would work close with my team make
sure we met our goal for the company.
Long Term: (15-20)
• Own my company.
‣I going to take what I learn from the
company and apply to my own company
and team.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Communication
SOFT
HARD
Novice / Adept / Expert
Making Decision and Solving Problems Novice / Adept / Expert
Organizing, Planning, and Prioritizing Work Novice / Adept / Expert
Updating and Using Relevant Knowledge Novice / Adept / Expert
Web platform development software
SOFT
HARD
Novice / Adept / Expert
Analytical or scientific software Novice / Adept / Expert
Getting Information Novice / Adept / Expert
Working with computers Novice / Adept / Expert

7. I help the company do grow by pushing the
to do better for themselves to be better.
PROMISE

8. CREDENTIALS
Work Experience:
• Party City Supervisor, projects, Customer
Service Supervisor
• McDonalds , projects,Senior Department
Manager
Education:
• Introduction to Management
Course, McDonalds
• Department Management
Capstone Course, McDonalds
• Digital Marketing, B.S., Full Sail University (Exp. 2024)
Awards:
• Making a difference award (Party City)

9. COMPETITION
Jackelyne Arenas
Industry Experience:
• Audio and Video
Production
Education:
• Currently enrolled in Digital Marketing-
Full Sail University
• Vanguard Mozart Secondary
Leadership Experience:
• Manager of Audio and Video
Production Club
• Social Media Manager
Skills and Proficiencies:
• Marketing - 0 endorsements
• Photography- 0 endorsements
• Social Media Advertising - 0
endorsements
Donte Parker
Overall Online Presence:
• 2 connections?, Yes banner image
customized?, professionalism of
headshot?, Well detailed is the profile?,
0 published articles?, active on other
social media?, is their LinkedIn URL
customized?
Industry Experience:
• 9 year as a manager
• 7 month as a superviosr
Education:
• Currently enrolled in Digital Marketing at
Full Sail University
• Kankakee High School 2013
Leadership Experience:
• McDonalds- Management roles
• Party City- Customer Service Supervisor
Skills and Proficiencies:
• Management - 2 Endorsements
• Event Planning - 0 endorsements
• Making Decision and Solving Problems-
0 endorsements
Overall Online Presence:
• Has 0 connections?, yes banner image
customized yet, professionalism of
headshot?, how detailed is the profile?,
None published articles?, active on other
social media?, Yes their is their LinkedIn
URL customized?
• Grade: Poor, 20 out of 100

10. COMPETITION
Tom Carolan
Noteworthy Experience:
• Chief Executive Officer
• Senior Consultant
Donte Parker
Industry Experience:
• 28 Year as CEO
• 1 year as Director of Sales
Marketing
Education:
• College of North West London
Skills and Proficiencies:
• Sales & Marketing - 41 endorsements
• Entrepreneurship - 44 endorsements
• MArketing Strategy - 34 endorsements
Overall Online Presence:
• More than 500 connections?, Yes
banner image customized?, Yes
professionalism of headshot?, Very well
detailed is the profile?, Yes published
articles?, Yes active on other social
media?, Yes is their LinkedIn URL
customized?
Industry Experience:
• 9 year as a manager
• 7 month as a superviosr
Education:
• Currently enrolled in Digital Marketing at
Full Sail University
• Kankakee High School 2013
Leadership Experience:
• McDonalds- Management roles
• Party City- Customer Service
Supervisor
Skills and Proficiencies:
• Management - 0 Endorsements
• Event Planning - 0 endorsements
• Making Decision and Solving Problems-
0 endorsements
Overall Online Presence:
• Has 0 connections?, yes banner image
customized yet, professionalism of
headshot?, how detailed is the profile?,
None published articles?, active on other
social media?, Yes their is their LinkedIn
URL customized?
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For those who lack the able to work as team
player who need a person who work well as a
team player, I provide Team working and guide
people in the right direction because working on
a team is very important to a company
DONTE PARKER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit Atlanta
‣June 7-8 Atlanta, GA
• Content Marketing World
‣September 26-29 | Washington,
D.C.
• LavaCon
‣October 14-17 | San Diego, CA
Digital Marketing
• Primary Content: Motivation Post,
Videos,
• Primary Tools: Twitter, Linkedin, I would
create a video or short post. Once a
week.
• Website: My Full Sail University Digital
Portfolio.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a Coach who
teach me and show me they way
they became who they are today.
Knowledge in the field they are
Formal Education
• Student at Full Sail University For
Digital Marketing- December 2024
Technical Skills
• Content marketing for conversion
- LinkedIn, June 2023
• Knowlede of SEO - Mangools,
August 2023
• Overview of Social Media
platform - LinkedIn October 2023
Soft Skills
• Creativity - Coursera.org, June
2023
• Communication - LinkedIn.com,
Austin 2023
• Testing ideas and Solution -
LinkedIn.com, July 2023

14. Donte Parker
You know unable to make your goal? Well, what I do is I work side by
side with the team and guide them in the right direction to meet the
goal that you are strive for. In fact, when I was in supervisor position I
was able to bring there survey score up by 90% from where they were
at.

15. REFERENCES
Geyser, W. (2023). Top 15 Digital
Marketing Events for 2023.
Influencer Marketing Hub.
https://influencermarketinghub.com/
digital-marketing-events/
LinkedIn: Log In or Sign Up. (n.d.).
LinkedIn. https://www.linkedin.com/
Occupation Keyword Search. (n.d.).
https://www.onetonline.org/find/resul
t?s=digital+marketing
Thomas, N. (2017, August 3). brown
tree. Unsplash.
https://unsplash.com/photos/SIU1Gl
k6v5k