The document discusses key concepts for starting a business including defining products and services, choosing a business location, and planning. It defines a product as something that satisfies a market's wants or needs and services as perishable benefits. When choosing a location, it recommends having an interesting idea and dream, and not listening to others. Planning involves visualizing, drawing up a plan, selecting people, and monitoring progress to achieve objectives when starting a business.

1. Enterpreneurship Lecturer : Mr Thiru Group name : Psycho Group Member : Ron Ling Xiang Loong Salahuddin King Siti Zanira Zamani Sahudi

5. Planning for business Dream Visualize Draw a plan Step to Implementation Select the people Monitor or through Object achieve

6. How to identify when choosing a product / service