The document provides an overview of Ivy English Center, including its history, education programs, organizational structure, and business activities. Specifically, it discusses Ivy's establishment in 2017 with a goal of providing an interactive learning environment. It details Ivy's education programs, qualified teachers, and organizational departments that oversee admissions, education, marketing, and more. Regarding business activities, the document analyzes Ivy's revenue from English courses over the past 5 months, expenditures, marketing strategies including scholarships and pricing. It evaluates the effectiveness of Ivy's marketing in generating income and expanding its market reach.

1. HO CHI MINH CITY UNIVERSITY OF FOOD INDUSTRY
FACULTY OF FOREIGN LANGUAGES
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INTERNSHIP REPORT
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Dịch Vụ Hỗ Trợ Viết Thuê Tiểu Luận,Báo Cáo
Khoá Luận, Luận Văn
ZALO/TELEGRAM HỖ TRỢ 0932.091.562
HO CHI MINH CITY, 2020

2. HO CHI MINH CITY UNIVERSITY OF FOOD INDUSTRY
FACULTY OF FOREIGN LANGUAGES
---------------
INTERNSHIP REPORT
BUSSINESS ACTIVITIES OF IVY
ENGLISH CENTER
Student’s name: Truong Thi Phung
Supervisor’s name: Dinh Van Son
HO CHI MINH CITY, 2020

3. 1
COMMENTS OF IVY ENGLISH CENTER
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Ho Chi Minh,……, 2020
Signed

4. 2
COMMENTS OF THE SUPERVISOR
STT Nội dung đánh giá Điểm Nhận xét
1
Tinh thần, thái độ làm việc tại cơ
quan thực tập
____/2.0
2
Việc thực hiện các yêu cầu của
Giảng viên hướng dẫn
____/2.0
3 Chất lượng báo cáo thực tập
- Hình thức ____/1.0
- Ngôn ngữ ____/1.0
- Nội
dung
báo
cáo
a. Tổng quan về cơ quan thực
tập
____/1.0
b. Nội dung công việc được
phân công và phương pháp
thực hiện
____/1.0
c. Kết quả của đợt thực tập:
+ Những kiến thức, kỹ năng
được củng cố hoặc học hỏi
được
+ Những kinh nghiệm đã tích
lũy được
+ Những đóng góp cho cơ
quan thực tập
____/2.0
Tổng điểm ____/10.0
SUPERVISOR
Dinh Van Son

5. 3
TABLE OF CONTENTS
CHAPTER 1 OVERVIEW ABOUT IVY ENGLISH CENTER...................................4
1.1 History of the establishment and development ......................................................4
1.1.1 Generalization.....................................................................................................4
1.1.2 History of the establishment and development...............................................4
1.2 Education program ....................................................................................................5
1.3 Teachers and facilities...............................................................................................6
1.4 Organizational structure............................................................................................6
1.5 Tasks of each department .........................................................................................7
CHAPTER 2 : BUSINESS ACTIVITIES OF IVY ENGLISH CENTER ..................... 10
2.1 The main assigned task of the intern as an assistant consultant in the company
................................................................................................................................... 10
2.2 Task description...................................................................................................... 10
2.2.1 Field of bussiness activeties........................................................................... 10
2.2.2 Current situation of business activities......................................................... 10
CHAPTER 3 ACHIEVED RESULTS AND ENHANCED EXPERIENCE
DURING THE INTERNSHIP............................................................................................. 16
3.1 Consolidating theoretical knowledge learned at university .............................. 16
3.2 Enhancing practical skills...................................................................................... 16
3.3 Contributions to IVY English Center................................................................... 16
CHAPTER 4 CONCLUSION ......................................................................................... 18
REFERENCES ..................................................................................................................... 19

6. 4
CHAPTER 1 OVERVIEW ABOUT IVY ENGLISH CENTER
1.1 History of the establishment and development
1.1.1 Generalization
Center name: IVY English Center
Wedsite: www.ivyvietnam.edu.vn
Facebook: https://www.facebook.com/IVYPROTALK/
Email: ivyprotalk@gmail.com
Telephone: (028)355.90.755 – (028) 355.90.766
Transaction office:
+ Branch 1: 294 Le Trong Tan Street, Tay Thanh Ward, Tan Phu District, Ho Chi
Minh City.
+ Branch 2: 105 Le Minh Nhat Street, Tan Hoi Thong Ward, Cu Chi District, Ho Chi
Minh City.
1.1.2 History of the establishment and development
IVY English Language Center was officially established on October 20, 2017,
its predecessor from the foreign language tutoring center in the city. HCM has been
operating since 2014. The co-founder of the center is teachers with master's degree,
who have been studying abroad for the period of time. With the desire to convey to
students the modern and scientific method of English learning by the method of
"interactive reflection" together with the principle "7 golden hearts IVY" (mind, love,
responsibility, dedication, love, compliance, success). With the desire to train the
young generation of Vietnam Tai - Tri and promote the IVY brand to be increasingly
expanded. In addition, IVY teaches according to the motto "Education with people as
the core value", "educating with love and responsibility".
 Objectives:
With pioneering aspirations and a completely new model "The method of
natural thinking reflection". IVY English Center wants to become a professional,
Figure 1.1 Logo IVY English Center

7. 5
prestigious, effective and leading English training center at Ho Chi Minh city. Inspire
as well as set wings for the young generation of Vietnam to reach the international
level.
"Here no learner left behind" is the operating motto of IVY English Center.
With individual effort and dedication and based on an based on each student's
understanding it will be successful and effective for students with quality courses.
 Mission:
Building a professional English learning environment, providing and
meeting all the requirements of each student. Find out the most effective method of
learning foreign languages, build a modern English foundation to help students build a
solid English foundation, confidently communicate in an international working
environment.
 Learning environment:
With the teaching method "reflexive thinking method" helps learners find
joy, inspired by that to motivate learning.
In addition, Ivy also facilitates the curriculum by sponsoring scholarships
to encourage students to participate in activities in and out of the classroom.
1.2 Education program
IVY has diverse and advanced training programs. So far, the center has
attracted thousands of students participating in courses including: TOEFL, TOEIC,
IELTS, English for children according to Cambridge training standards: STARTERS,
MOVERS, FLYERS, CEFR with certificates European standards: FCE, CAE, CPE.
In addition, the center offers English classes from beginner to advanced.
- Education programs:
+ Young people, adults
+ Children
+ Youth

8. 6
+ Communication
+ TOEIC, TOELF, IELTS
1.3 Teachers and facilities
IVY English Center is highly appreciated by everyone thanks to its highly
qualified and teaching assistants scientific and methodical learning methods.
In addition, IVY has also established a strict recruitment process with faculty
positions. Before officially taking classes, all candidates must go through at least three
tests and a month of probation at the center.
On the other hand, IVY attaches great importance to investing in modern
equipment to make the teaching and learning process easier. In addition, the room is
also equipped with air conditioning to make the classroom atmosphere more airy.
1.4 Organizational structure
Manager
Deputy
Manager
Business
Department
Admissions
Counseling
Department
Accounting
Department
Education
Department
Human
Resources
Department
Marketing
Department
Figure 1. 2 Organizational structure of the company

9. 7
1.5 Tasks of each department
 Manager:
+ Being responsible for the company's activities before the Board of members and
current law;
+ Being responsible for foreign affairs;
+ Deciding on the Company's strategic policies and goals;
+ Supervising and inspecting all business activities of the Company.
 Deputy manager:
+ Actively deploying and performing the assigned tasks and be responsible to the
Director for the effectiveness of the activities;
+ Assisting the Director in managing and operating the company's activities as
assigned by the Director;
+ Being authorized by the Director in writing appropriate to each stage and each job
level.
 Business department:
+ Receiving and coordinate with other departments in the company to fulfill customer
service requests;
+ Collecting and aggregating market information, finding new customers, introducing
and selling services;
+ Being responsible for the management of communication, advertising, event
organization, branding and branding for the center;
+ Performing other duties according to the functions and requirements of superiors.
 Admissions and counseling department:
+ Counseling and enrollment;

10. 8
+ Management and care for students of the course;
+ Collaborating with marketing department;
+ And other jobs as assigned by superiors;
+ Finding, building and developing potential customers;
+ Recording and understanding students' needs according to the counseling process;
+ Consulting appropriate training program;
+ Caring and tracking customer records to convince, ensure enrollment goals.
 Accounting department:
+ Receiving and coordinating with departments in the company to fulfill customer
service requests;
+ Managing the budget, monitoring the center revenue and expenditure, managing all
invoices and documents of the center, responsible for reporting the budget to the
administrator when needed;
+ Performing other duties according to the functions and requirements of the direct
manager.
 Education department:
+ Developing trainning strategy plans;
+ Developing regulations and documents for training organization and management;
+ Organizing enrollment and related academic contests;
+ Developing and managing teaching and learning plans;
+ Tracking the process of teaching, learning and learning outcomes;
+ Managing printing, issuing diplomas, training certificates;
+ Other duties as assigned by the board of directors.

11. 9
 Human resources department:
+ Human resource planning;
+Advisory, recruitmenting and training;
+Assessing the achievements of employees;
+Salary management - bonuses and policies, health insurance, social insurance;
+ Administrative and archives.
 Marketing department:
+ Making the introduction of the center products to the majority of customers in the
most intimate way.

12. 10
CHAPTER 2 : BUSINESS ACTIVITIES OF IVY ENGLISH CENTER
2.1 The main assigned task of the internas an assistant consultant in the
company
- Collecting information related to business activities of IVY English Center;
- Finding out the current status of business activities of IVY English center, namely;
- Statistics of business results for the last 5 months of 2019;
- Finding information related to the current status of Marketing activities.
2.2 Task description
2.2.1 Fieldof bussiness activeties
Listening and Speaking Skills: for these two skills, IVY uses body language in
combination with sound to help students remember the actions they have done and
respond to them very quickly. In addition, it also helps students communicate more
effectively or achieve success in English presentations in public.
Academic English: includes listening, speaking, reading, writing skills for
international certification exams.
TOEIC: Consolidate knowledge of grammar and vocabulary so that students
practice all types of questions, TOEIC exam skills and overcome the traps in
questions.
IELTS: Help students build effective strategies and provide tips for exam
preparation. Systemize knowledge of vocabulary, grammar to practice exams and
develop practical skills.
2.2.2 Current situationof business activities
2.2.2.1 Business results in the last 5 months of 2019:
 Revenue from English courses:
In the last 5 months of 2019, IVY attracted more than 150 students, children and
adults. Opening more than 13 courses, bringing a significant income to the center.

13. 11
English courses include listening and speaking practice, TOEIC practice. Besides, the
children class accounts for two-thirds.
 Specific results are as follows:
Month Science Number of
courses
Revenue
8 Starter, Mover 3 85.500.000
9 Communication,
Flyer
2 66.000.000
10 Kindy, Movers 3 90.000.000
11 TOEIC 2 75.000.000
12 Communication,
Starer
3 114.000.000
Total: 430.500.000
Table 2.1 Results of business operations in the last 5 months
 Assess the cost of business in the last 5 months
Number Cost type Amount of money
1 Labor Salary 20.000000
2 Fixed costs 50.000000
3 Business Activities 100.000.000
Total: 170000000
Table 2.2 Business expenses payable in 1 month
Looking at tables 2.1 and 2.2, we can see that IVY English has achieved
remarkable results with a total amount of more than 200,000,000 million VND. In
general, this is not a large number compared to other centers in Ho Chi Minh City. But
that is a great encouragement for IVY to continue trying to maintain and develop in
the coming years.

14. 12
2.2.2.2 Actual situation of marketing activities
Over the years, the center has also set up its own website for the purpose of
creating an online marketing strategy that can be flexibly customized based on the
needs of customers. This is also a useful tool to help promote the brand, attract
customers by posting posters, promotions, gifts...
IVY English also gave students a "summer scholarship course 2018" to
experience a new method of learning, giving them the motivation and passion to learn
English, helping them have career opportunities in the future.
- Sponsoring 5 full scholarships in 3 summer months worth 3,500000
VND/scholarship equivalent to 3 months of studying English at IVY English Center.
- Sponsoring 50 experience scholarships worth 1,200000 VND/interest, equivalent to a
1-month English study course at IVY English Center.
Rules
- 5 scholarships are awarded to 5 poor students who are eager to learn and achieve
good academic results in the 2017-2018 school year.
- 50 experience scholarships for children of employees, teachers and students wishing
to learn English and experience effective reflection methods at IVY.
 Flexible pricing policy:
For IVY English center, the tuition fee is relatively suitable for the children
learning English. In addition, IVY also offers a policy of paying tuition fees for three
consecutive months throughout the course, to ensure convenience for students.
Number Science Tuition
1 Kindy 2280000
2 Starter 1710000
3 Mover 1800000
4 Flyer 1980000

15. 13
5 Communication 5000000
6 TOEIC 1000000
7 IELTS 15000000
Table 2.3 Tuition fees at IVY center Vietnam
IVY English Center always offers preferential policies for tuition fees for each
different time, in accordance with the learning needs of students (immediate reduction
of 100000 million VND for new students to register during holidays).
 Diverse product policies:
IVY English Center always has courses that meet all the needs of students such
as Listening, Speaking and Pronunciation, TOEIC, IELTS. . .
Number Science Objective
1 Kindy -Helping children more confident when
communicating with strangers in English.
-Children are able to answer the central questions
of each level.
2 Starter, Mover,
Flyer
-Understanding and using simple communication
sentences.
-Helping your child build language skills and
making progress in learning English.
-Children who speak English will be more
confident to communicate.
-Creating premise for intensive English class.

16. 14
3 Communication - Increasing vocabulary for students.
- Improving efficiencyin written and verbal
communication.
- Improving verbal communication skills through
public speaking, debate and social communication.
4 TOEIC -Combining grammar and vocabulary
development through life skills such as banking,
finance, environment and society. . .
- Developing comprehension skills
comprehensively, improving vocabulary to
reinforce listening skills in tests.
5 IELTS -Developing 4 skills fully in each stages,
consistent with the IELTS test
- Providing test strategies and tips so that students
can achieve high scores in the exam.
Table 2.4 International English Language 1
 Evaluation of the effectiveness of Marketing activities
IVY English Center attaches great importance to marketing activities to
promote the brand and has achieved many achievements in recent years.
 Income
Although the annual revenue of the center is not as significant as other English
centers, it is also a remarkable source of income from the marketing department along
with other departments. From 100 to 200 million a year.

17. 15
 Expanding the market
After difficult times, the IVy center has also become a reliable and effective
center for those wishing to learn English. Moreover, the center also enjoys a position
in Ho Chi Minh City.
 Brand development
Through quality, service and brand building activities by organizing promotions,
scholarship programs or promoting the brand through the website, social networks,
Facebook ... attract students. But somewhat ineffective immediately, but in the long
run. Programs helped the center to expand its market.
In particular, the center holds free experience lessons, which is also a marketing
strategy of the center so that students can experience a part of the quality of the
teachers.
 Competitiveness
IVY English center was able to compete in the market as well as other centers in
Ho Chi Minh City.

18. 16
CHAPTER 3 ACHIEVED RESULTS AND ENHANCED
EXPERIENCE DURING THE INTERNSHIP
3.1 Consolidating theoretical knowledge learnedat university
Sometimes the knowledge at school is limited, but for the internship time is an
opportunity for trainees to improve their knowledge of the English language.
After 2 months of internship at IVY English Center, the intern learns many
interesting things in the field of business activities. It also helps me to expand my
knowledge and increase my English vocabulary.
In addition, intern feel they need to reinforce their listening, speaking, reading and
writing skills in order to apply them in some other fields later.
3.2 Enhancing practical skills
 Communication skills
During the internship, the trainee improved his communication skills by interacting
with the brothers and sisters in the center, the customer and also talking on the phone
with the client. On the other hand, thanks to the teachers at the center who helped me
improve my English speaking and listening skills by communicating with them.
 Computer skills
Most students do not know how to make full use of Excel. Because it's more
complicated than we think. But thanks to 2 months of internship in IVY English, the
internship tried to get acquainted and use it regularly at work, with the support of
colleagues. Therefore, the intern’s computer skills improved a lot.
3.3 Contributions to IVY English Center
After 2 months, the intern has successfully completed the task and met the
requirements of the delivery center:
- supporting consulting department and other departments;
- Abiding by the rules of IVY English Center well;
- actively learning and learning through assigned tasks;

19. 17
- Participating in activities such as Halloween celebrations, International Women's
Day.

20. 18
CHAPTER 4 CONCLUSION
This internship brought me a lot of experience. I was able to learn and
experience many new things related to the foreign language education field and the
center's activities. Besides, I realize that I still have many shortcomings that need to be
improved in the future.
To develop well business activities, the right people should be recruited, the
right jobs will help the organization have a reasonable structure and a team of
departments suitable for each type of work. If done well, it will save other resources,
increase competitiveness, improve the reputation of the business and obviously
increase profits and grow.
Due to the limited time and knowledge, my report still has many shortcomings, I
hope to receive the comments of the teachers to make my writing more complete.

21. 19
REFERENCES
1. https://123doc.net/document/4173315-bao-cao-thuc-tap-chuyen-nganh-tieng-
anh.htm?fbclid=IwAR1L650bg0GFvklOvBPEwA2Z8c-OXHwFcZv9bp_-
H0y9kQ3U0HlodwPeVVs
2. https://text.xemtailieu.com/tai-lieu/bao-cao-thuc-tap-tong-hop-khoa-tieng-anh-
thuong-mai-tai-cong-ty-co-phan-nhua-bao-bi-ngan-hanh-112858.ht
3. https://drive.google.com/file/d/1Up4h_7sL8K5RA9yV2B26BeOlCoFzWp38/view
4. Information from internal center.

22. 20
LIST OF ABBREVIATIONS
ABBREVIATION
MEANING
TOEFL
Test of English as a Foreign Language
TOEIC
Test of English for International Communication
CEFR
Common European Framework for Reference
FCE
First Certificate in English
CAE
Certificate in Advanced English
CPE
Cost Per Engagement
IELTS
International English Language Testing System

23. 21
LIST OF TABLE
Table 2.1 Results of business operations in the last 5 months ........................................ 11
Table 2.2 Business expenses payable in 1 month ............................................................. 11
Table 2.3 Tuition fees at IVY center Vietnam .................................................................. 13
Table 2.4 International English Language 1 ...................................................................... 14
LIST OF FIGURE
Figure 1.1 Logo IVY English Center.....................................................................................4
Figure 1. 2 Organizational structure of the company ..........................................................6