"overview","milestone","current scenario","kan khajura station radio","tata docomo business services","ICT ","information communication technology"

1. Faculty: Prof. Veena Kumar

2. FLOW OF PRESENTATION
❑ Company Overview
❑ Milestone
❑ Current Scenario (Revenue/ Competitors)
❑ HUL: Kankhajura Tesan Radio
❑ TATA Docomo Business Services
❑ Introduction of ICT
❑ Current Graph
❑ Conclusion
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3. COMPANY OVERVIEW
❑ The company offers integrated telecom solutions across wire line
and wireless networks on GSM, CDMA & 3G platforms
❑ It has a wide presence, spanning over 19 telecom circles
❑ TTL is a market leader in the Enterprise space
❑ Non Voice Service: e-Governance Machine to Machine (M2M)
m-Remittance (m-Rupee) services
❑ Team size of enterprise space: 2000 approx.
❑ TTSL was named ‘The Best Emerging Markets Carrier’ by
Telecom Asia and received 8 awards at the World HRD
Conference
TATA Teleservices LTD.
Docomo Photon Indicom Walky
Brands
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4. MILESTONE
1996
Tata Teleservices Limited was the
pioneer of the CDMA technology
platform in India
2002
It embarked on a growth path after
the acquisition of Hughes Tele.com
(India) Limited [renamed Tata
Teleservices (Maharashtra) Limited]
2009
Revolutionized mobile voice calling
through its philosophy of ‘pay per
use’
2010
It became the first private telecom
operator to launch 3G services in
India
2015
All Virgin Mobile CDMA & GSM
customers have been migrated into
the umbrella Tata Indicom brand
(Tata Indicom for Mumbai NCR).
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5. CURRENT SCENARIO
❑ Revenue: 31.91 billion INR
US$500 million, 2017
❑ Tata Teleservices Maharashtra reported a loss of Rs 480.75
crores for Q3 ending December 2017 , this is company’s 29th
loss-making quarter
❑ As of June 2017, TTML had 78,06,119 subscribers against
81,25,718 in May 2017
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6. COMPETITORS
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7. HUL: Kankhajura Tesan Radio
❑ Tata Teleservices providing solutions to fast moving consumer
goods majorly to HUL
❑ Kankhajura tesan telephonic radio there currently 11,36,908
❑ Toll Free No. 180030000123
There are some more customers like Marico, Wipro, etc.
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8. GROUP 6 7

9. TATA DOCOMO BUSINESS
SERVICES
❑ Implemented single touch point for network related
requirements at Croma , banks. Reducing 50% of cost of telecom
services.
❑ Partnered with MNC banks to provide integrated telecom
solutions .
❑ Do big symposium used to be organized.
❑ Catering more than 50,000 SME customers in and around tier 2
cities like Pune, Aurangabad .
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10. ❑ To further strengthen its position among SMEs, TDBS has
increased its network reach into key Maharashtra Industrial
Development Corporation (MIDC) areas of Aurangabad, and has
launched Mobile Device Management (MDM) services in the
market.
❑ SMEs in Kerala are progressively adopting ICT solutions for
business expansion, optimizing operational efficiencies,
delivering quality services, better ROI, etc.
TATA DOCOMO BUSINESS
SERVICES (Cntd.)
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11. Source: Business Today article “Enterprise business growing at
17 per cent, says Tata Teleservices” dated May 2,2017
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12. ❑ ICT is an infrastructure
❑ ICT, is to allow people and organizations (i.e., businesses, non-
Profit agencies, governments and criminal enterprises) to
interact in the digital world
❑ ICT encompasses both the internet-enabled sphere as well as
the mobile one powered by wireless networks
❑ ICT has drastically changed how people work, communicate,
learn and live
❑ For example, computers once answered phones and directed
calls to the appropriate individuals to respond
INTRODUCTION OF ICT
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13. ❑ Tata Docomo Business Services (TDBS), provides
comprehensive suites of Information & Communication
Technologies (ICT) solutions to enterprises in India
❑ TDBS provides offerings across the following service categories:
IoT Solutions
Marketing Solutions
Mobility Solutions
❑ For Eg: BYJU’s can now fetch reports from the call server (to
enable monitoring of lead closures) with details on number of
calls received by each executive, and duration of calls.
ICT (Contd.)
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14. CURRENT GRAPH
❑ In this conversation with Mr. Joyjeet Bose, Vice President, SME
Operations, Enterprise Business, South – Tata Teleservices Ltd.
❑ Mr. Bose spoke about the: The SME enterprise has been growing
at a rate of 10%
❑ At this juncture, Tata Teleservices bets high on Small and
Medium Enterprises (SME) solutions and predicts a growth rate
of 25-30% in the coming years.
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15. CONCLUSION
1. How justified is TTL’s move from large corporate customers to
SME customers?
2. How does TTL’s strategy modify according to different types of
customers?
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16. ❑ http://searchcio.techtarget.com/definition/ICT-
information-and-communications-technology-or-
technologies
❑ https://telecomtalk.info/tata-teleservices-conversation-
with-mr-joyjeet-bose/160291/
❑ http://www.afaqs.com/news/story/41226_Kan-Khajura-
Tesan-The-Full-Story
❑ https://www.tatateleservices.com/en-in/ttl-pressroom
REFERENCES
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17. Any questions?
Thanks!