Airtel ran several advertising campaigns highlighting how its network connects people across India like music connects people, focusing on breaking down communication barriers and connecting with friends across long distances. One campaign challenged customers to experience Airtel's 4G network for themselves to see the difference from myths to reality of its fast smartphone network.

1. Airtel Advertisements
Campaign
By group 9
Vishal jamwal

2. Airtel Jingle-A.R Rehman
• 16 states , 600 million people,
one service provider
• One network that connects
India,Like A.R Rehman moves
India With his music
• “Airtel Signature tune”

3. Communication Boundaries
• Express Yourself Platform
Making the breaking of
communication barriers its
focal point.
• “Barriers break when people
talk”
• Long distance
relationship,ISD.

4. Har Ek Friend Zaroori Hota
Hai
• Airtel Stood As brand stand for
friendship, touch with all kind
of friends.
• “Every freind is important
,airtel connects every freind”

5. Airtel 4G Challenge
• While brands are built on
promises, its the experience
delivered that makes the
difference between myth and
reality
• “Airtel 4G challenge -The
smartphone network”

6. “Thank You”