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WEBINAR
24 July 2018
ADAPT & DELIVER
YOUR INTERACTIVE LOCALIZATION
TO MULTIPLE REGIONS SEAMLESSLY
Content builds relationships.
Relationships are made of trust.
Trust drives revenue.
- Andrew Davis
LOCALIZATION
The process of adapting the content from one
language to another, while maintaining its
intent, style, tone and context.
IMPORTANCE OF CONTENT LOCALIZATION
• Grow your business global
• Appeal to new markets according to language and cultural
specifics
• Save time and money, taking existing content as a basis,
simply adapting and reusing it for new regions
• Save your brand consistency – keep the message and adapt it
across countries and continents
LET`S MAKE YOUR LOCALIZATION CREATIVE!
WHAT ABOUT
ROAD
BLOCKERS?
HIDDEN ISSUES OF CONTENT LOCALIZATION
• Identifying cultural and linguistic peculiarities of the target locale
• Investigating the prior content localization expertise is time-
consuming
• It is hard to find the right people to localize the content according
to your brand specifics
HOW TO START?
1. Identify existing content
2. Study the prior content localization expertise, both of your
competitors and your own.
3. Leverage and implement your content adaptation practices with
automated localization tools.
HOW EWIZARD CAN HELP?
eWizard is an all-in-one platform that makes complex things easier for
seamless and effective content localization and adaptation across
multiple channels and regions.
53% of customers engage better to
the content in their native language
HOW ABOUT WINNING POINTS?
Personalization and channel
adaptation with budget control
Reduce localization costs and
speed up time-to-market
Reuse ready content in other
affiliates with no additional cost
Automate content publish to
salesforce.com & Marketing Cloud
Transparent communication and
predictable budget
SEARCH &
STORElively
SMARTLY
• Analyze & reuse the materials with the
highest engage rate
• Follow your brand awareness and
approved key messages
• Use the professional search applying
smart filters and define the most popular
content
• Review content without the necessity to
install it; evaluate and comment
• Add presentations to the gallery and
adapt them easily
EWIZARD GLOBAL STORE: ACCESS AND REUSE
CREATE &
ADAPTlively
EASILY
• Create presentations, email templates, scenarios
for visits and remote visits
• Edit and adapt texts and media
• Change navigation
• Set up КPI for deep control
• Upload content directly to DAM or CRM
• Export content that is adapted to any CLM
CREATE, UPDATE, & ADAPT YOUR CONTENT FOR
MULTICHANNELS
DISTRIBUTE &
DEMONSTRATElively
DYNAMICALLY
EXPERIENCE OF EDETAILING CREATION SINCE 2009
ANALYZE &
ASSESSno
EFFECTIVELY
• Content volume
• Localization
• Export and publish history
• Approval statistics
COMPREHENSIVE VIEW ON CONTENT MANAGEMENT
LOCALIZEnk
SMOOTHLY
• Online/Offline
• Involving external agency
• With the help of Transperfect
GlobalLink
EFFORTLESS LOCALIZATION
See video
Vlada Komarenko Helen Zakharchuk
info@viseven.com
viseven.com
helen.zakharchuk@viseven.comv.komarenko@viseven.com

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Adapt and deliver interactive localization to multiple regions seamlessly

  • 1. WEBINAR 24 July 2018 ADAPT & DELIVER YOUR INTERACTIVE LOCALIZATION TO MULTIPLE REGIONS SEAMLESSLY
  • 2. Content builds relationships. Relationships are made of trust. Trust drives revenue. - Andrew Davis
  • 3. LOCALIZATION The process of adapting the content from one language to another, while maintaining its intent, style, tone and context.
  • 4. IMPORTANCE OF CONTENT LOCALIZATION • Grow your business global • Appeal to new markets according to language and cultural specifics • Save time and money, taking existing content as a basis, simply adapting and reusing it for new regions • Save your brand consistency – keep the message and adapt it across countries and continents
  • 5.
  • 6. LET`S MAKE YOUR LOCALIZATION CREATIVE!
  • 8. HIDDEN ISSUES OF CONTENT LOCALIZATION • Identifying cultural and linguistic peculiarities of the target locale • Investigating the prior content localization expertise is time- consuming • It is hard to find the right people to localize the content according to your brand specifics
  • 9. HOW TO START? 1. Identify existing content 2. Study the prior content localization expertise, both of your competitors and your own. 3. Leverage and implement your content adaptation practices with automated localization tools.
  • 10. HOW EWIZARD CAN HELP? eWizard is an all-in-one platform that makes complex things easier for seamless and effective content localization and adaptation across multiple channels and regions.
  • 11. 53% of customers engage better to the content in their native language
  • 12. HOW ABOUT WINNING POINTS? Personalization and channel adaptation with budget control Reduce localization costs and speed up time-to-market Reuse ready content in other affiliates with no additional cost Automate content publish to salesforce.com & Marketing Cloud Transparent communication and predictable budget
  • 14. • Analyze & reuse the materials with the highest engage rate • Follow your brand awareness and approved key messages • Use the professional search applying smart filters and define the most popular content • Review content without the necessity to install it; evaluate and comment • Add presentations to the gallery and adapt them easily EWIZARD GLOBAL STORE: ACCESS AND REUSE
  • 16. • Create presentations, email templates, scenarios for visits and remote visits • Edit and adapt texts and media • Change navigation • Set up КPI for deep control • Upload content directly to DAM or CRM • Export content that is adapted to any CLM CREATE, UPDATE, & ADAPT YOUR CONTENT FOR MULTICHANNELS
  • 18. EXPERIENCE OF EDETAILING CREATION SINCE 2009
  • 20. • Content volume • Localization • Export and publish history • Approval statistics COMPREHENSIVE VIEW ON CONTENT MANAGEMENT
  • 22. • Online/Offline • Involving external agency • With the help of Transperfect GlobalLink EFFORTLESS LOCALIZATION
  • 24. Vlada Komarenko Helen Zakharchuk info@viseven.com viseven.com helen.zakharchuk@viseven.comv.komarenko@viseven.com