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Customer segmentation

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Customer segmentation

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What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments.
To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/

What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments.
To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/

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Customer segmentation

  1. 1. Customer Segmentation Best Practices
  2. 2. What is Customer Segmentation? Customer segmentation involves dividing customers into groups based on similar traits. Users who bought 1 item Users who go to app every day Users who haven’t used app in 1 week
  3. 3. Common Types of Customer Segmentation • Demographic – based on gender, age, occupation, marital status, and income • Geographic – based on country, state, or city of residence • Technographic – based on preferred technologies, software, and mobile devices • Psychographic – based on personal attitudes, values, interests, or personality traits • Behavioral – based on actions or inactions, spending/consumption habits, feature use, session frequency, browsing history, and average order value
  4. 4. Why Is Segmentation Important? • Better ROI by targeting the right audiences • Speak directly to those most likely to convert, without wasting money on users who aren’t ready to buy • Personalize marketing messages to more effectively nurture prospects down the funnel
  5. 5. Customer Segmentation Best Practices
  6. 6. 1. Know Your Users Learn as much as you can about your current customer base and their app usage habits. • What acquisition channels do they come from? • Why and how do they use your app? • How does your solution solve their pain points?
  7. 7. 2. Don’t Get Too Specific Segments like “users who follow ‘80s rock playlists” are more actionable than “users who listened to ‘Bohemian Rhapsody’ in the last 24 hours.” After all, segments need to be big enough so targeting them is worth the effort.
  8. 8. 3. Set Prioritized Goals Once you’ve created a few segments, define a goal for each. This way you can guarantee that your user segments are actionable and your marketing efforts and engagement campaigns are tied to specific, measurable business goals.
  9. 9. 4. Test and Optimize What’s working for key groups of customers? What isn’t? A/B or multivariate testing is essential for refining your marketing strategy and meeting (even exceeding!) campaign goals.
  10. 10. 5. Revisit Your Segments Revisit your segmentation strategy periodically and look for shifts in size, behavior, and engagement. Does your current messaging still resonate with each segment, or do you need to refresh your approach?
  11. 11. 6 Customer Segmentation Examples for Better Mobile Marketing https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/ Read the complete blog post at

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