3. Patient engagement
Track behavior, treatment and external effects
View results
Personalized content and advices
Connect with other devices
About
Productivity tools
Internal communication
Personalized content
Employee engagement
7. The phone is with us – anywhere anytime
We are connected to it – also on an emotional level
What’s in it for me?
Accessibility &
Availability
Action & reaction
Personalized notifications
- only what you need &
want
Convenience - Anytime &
Anywhere
8. Engaging
with the
user
Engaging with users the right way is critical
and using data in that process is crucial
Content creation with
analytics insights
Accelerate innovation by
continuously develop
functions and content
Personalize your interaction
with insights and
function/content options
Delight your audience by
creating great experience
9. Phase 1
Introduction and education
• Information – reason why
• Educate – gamification
• Self evaluation & reflection
Phase 2
Knowledge sharing
• Adjust based on lessons learned
• Add new functionalities:
• Share best practice
• Share reflections and
learnings
• Etc.
Phase 3
The everyday tool
• Adjust based on lessons learned
• Turn the solution into a everyday
tool that could contain:
• News
• Share best practice
• KPI monitoring
• Etc.
Time
Value
Development in phases secure lessons learned and maintain high engagement among users
Make a roadmap – phased approach
12. Increase opened news rates
1.50%
30.40%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Before After
Opened news rates %
Source: BridgeIT customer analysis
44%
21%
18%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Each day Every 2nd day Every 3rd day Less than every
3rd day
Returning news reads %