This document discusses how to increase user engagement in mobile apps. It recommends engaging users by providing personalized notifications with only relevant content, as well as convenience through anytime, anywhere access. Data insights should be used to personalize content and interactions. Engagement is increased through a phased approach, starting with education and reflection, then knowledge sharing, and finally making the app an everyday tool. Specific features like news feeds, productivity tools, and gamification can also boost engagement.

1. How to increase user engagement in your app?
Mobile Monday Copenhagen, 2nd of May 2016
Jacob Gliemann Larsen
COO/CTO
BridgeIT

2. About

3. Patient engagement
Track behavior, treatment and external effects
View results
Personalized content and advices
Connect with other devices
About
Productivity tools
Internal communication
Personalized content
Employee engagement

4. Key offerings
Advisory
services
Implementation
Operation &
Support
Design
279
Apps
62
Clients
17
Countries

5. Employee
Engagement
Consumer
Engagement
Patient
Engagement
Selected clients in our main areas of expertise

6. How to create app solutions that
engage users?

7. The phone is with us – anywhere anytime
We are connected to it – also on an emotional level
What’s in it for me?
Accessibility &
Availability
Action & reaction
Personalized notifications
- only what you need &
want
Convenience - Anytime &
Anywhere

8. Engaging
with the
user
Engaging with users the right way is critical
and using data in that process is crucial
Content creation with
analytics insights
Accelerate innovation by
continuously develop
functions and content
Personalize your interaction
with insights and
function/content options
Delight your audience by
creating great experience

9. Phase 1
Introduction and education
• Information – reason why
• Educate – gamification
• Self evaluation & reflection
Phase 2
Knowledge sharing
• Adjust based on lessons learned
• Add new functionalities:
• Share best practice
• Share reflections and
learnings
• Etc.
Phase 3
The everyday tool
• Adjust based on lessons learned
• Turn the solution into a everyday
tool that could contain:
• News
• Share best practice
• KPI monitoring
• Etc.
Time
Value
Development in phases secure lessons learned and maintain high engagement among users
Make a roadmap – phased approach

10. How?

11. News feed
Social feed
Communication & Chat
Internal communication –
Personalized & relevant content

12. Increase opened news rates
1.50%
30.40%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Before After
Opened news rates %
Source: BridgeIT customer analysis
44%
21%
18%
16%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Each day Every 2nd day Every 3rd day Less than every
3rd day
Returning news reads %

13. Booking meeting rooms
Time sheets
Travel security
Phone book
Productivity tools – simple & available

14. 68%
74%
30%
52%
33%
12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
My news Corporate
news
Find the
meeting
room
Menu Travel &
Security
HR
Handbook
Most read sections %
0
50000
100000
150000
200000
250000
300000
Find meeting room - potential yearly
savings, EURO
Source: BridgeIT customer analysis, numbers based on 1 site
with 40 meeting rooms
200.000
275.000
Book
meeting
room
Find
meeting
room
Find
meeting
room
Potential savings yearly using EmpAct
“Find meeting room and book meeting room”

15. Learning by using gamification tools
Receiving feedback
Surveys & evaluation
Learning and knowledge sharing - interaction

16. See our cases on www.bridgeit.dk

17. Jacob Gliemann Larsen
M: 20 31 00 99
jacob.larsen@bridgeit.dk
Contact Information
Learn more about BridgeIT
bridgeit.dk