L'Association des bibliothécaires du Québec - Quebec Library Association
2014: Bibliothèques et design / Libraries by Design
The table settings are perfect, décor impeccable, the guests are all invited – but where’s the meal? This is the scenario when you’ve harnessed the latest technology, crafted eye-catching visual design, and built great navigation but haven’t allocated the resources needed to craft consistent, useful content. Developing a content strategy can enable your organization to create better content, manage that content throughout its life cycle, and allow you to reuse it appropriately across the channels. We’ll look at how to know where you are with a content audit and gap analysis and plan where you’re going with a practical, effective content strategy.