The document discusses how a company used consistent branding elements like a balaclava image, matching fonts, and a black, white, and red color scheme across their main movie product and ancillary texts like a teaser trailer, magazine cover, and movie poster. This helped create a strong and recognizable brand identity so viewers would associate all of the company's products as being part of the same crime thriller genre.

1. How effective is the combination of your main product
and ancillary texts?
The combination of our main product
and ancillary texts are very effective.

2. The balaclavas were used
in all 3 of our media
products. This helped us
create a brand identity that
people would associate our
movie with every time they
saw it.
We used this image from
the Teaser Trailer in our
Magazine cover. This again
helps people to
subconsciously associate
the balaclava to our
product.

3. The font used in our Teaser
Trailer, Poster and
Magazine are all the same.
This also is to create a
strong brand identity so
when audiences see our
specific font they can tell
that it’s one of our products.
Also, the gun is the focal
point of our Poster. This
allows the audience to
instantly notice our genre is
Crime-Thriller.

4. We intentionally made our colour scheme black, white and
red. This was because black and white make our piece look
very formal and serious. The red adds some element of
excitement to our products and can be an indication of what
the audience might see in our
overall film (blood).