Social media on a budget

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Social Media On A Budget was presented for Media 140 in Perth. We looked at how businesses, not for profit groups and community organisations can create an effective social media presence without spending money.

We also looked at integrating local search into social media along with some basic SEO strategies and tactics to improve the performance of a social media presence.

Published in: Business, Technology
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Social media on a budget

  1. 1. Social Media on a Budget
  2. 2. What is Social Media?
  3. 3. part of the . business puzzle .
  4. 4. . Marketing
  5. 5. Branding
  6. 6. Customer service
  7. 7. Thought leadership
  8. 8. Social Media Tools
  9. 9. Facebook
  10. 10. Facebook Pages
  11. 11. LinkedIn
  12. 12. LinkedIn business page
  13. 13. Linkedin product page
  14. 14. Twitter
  15. 15. Twitter for business
  16. 16. Google Circles
  17. 17. Keywords & SEO
  18. 18. Google search Organic Results Search Engine Optimisation Or SEO Google AdWords Google AdWords © CleverClicks Pty Ltd www.CleverClicks.com.au 16-18 Grosvenor Street, The Rocks, Sydney 2000
  19. 19. Typical SEO optimised page © CleverClicks Pty Ltd www.CleverClicks.com.au 16-18 Grosvenor Street, The Rocks, Sydney 2000
  20. 20. Metadata
  21. 21. Meta Data
  22. 22. Alt tags
  23. 23. Google keyword tool .
  24. 24. Compete
  25. 25. Competitors keywords
  26. 26. Search Engine Registration .
  27. 27. Local Search
  28. 28. Google Places
  29. 29. True Local
  30. 30. Sensis
  31. 31. Selling the dream: Coupons http://www.flickr.com/photos/skrewtape/
  32. 32. A wealth of opportunities .
  33. 33. Paul Wallbank <ul><li>http://paulwallbank.com </li></ul><ul><li>http://netsmarts.com.au </li></ul><ul><li>Twitter: @paulwallbank </li></ul>

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