brief about digital marketing

1. DIGITAL MARKETING
PRESENTED BY- ABHINAV JASWAL

2. WHAT IS DIGITAL MARKETING?
 INTERACTIVE MARKETING OF PRODUCTS OR SERVICE
USING DIGITAL TECHNOLOGIES TO REACH CUSTOMERS

3. ROLE OF DIGITAL MARKETING
 PROMOTE PRODUCT, BRAND, SERVICE, PEOPLE, PLACE
ETC.
 CREATE INBOUND TRAFFIC BY ATTRACTING
CUSTOMERS
 TURNING CUSTOMERS INTO CONSUMERS

4. ADVANTAGES OF DIGITAL
MARKETING
 COST EFFECTIVENESS
 INSTANT RESPONSES
 FLEXIBILITY
 CONVENIENCE
 REACH

5. GROWTH OF DIGITAL
MARKETING
 DIGITAL MARKETING INDUSTRY WORTH $62 BILLION
 ADVERTISEMENT VIA MOBILE ROSE 180% IN 2014 TO
$4 BILLION

6. SEGMENTS WITHIN DIGITAL
MARKETING
 SEARCH ENGINE OPTIMISATION (SEO)
 SOCIAL MEDIA MARKETING (SMM)
 SEARCH ENGINE MARKETING (SEM)
 E-MAIL MARKETING
 MOBILE MARKETING
 WEB ANALYTICS

8. KEY POINTS OF DIGITAL
MARKETING
 THOROUGH RESEARCH
 RICH CONTENT
 APPROPRIATE KEYWORDS

10. LATEST TRENDS IN DIGITAL
MARKETING
 COMMERCE THROUGH SOCIAL MEDIA
 FACEBOOK BECOMING NEWS SOURCE
 LOCATION BASED MOBILE MARKETING
 VISUAL MARKETING