Use our infographic to help you understand the ROI of great public relations for your company and your clients! You can utilize so many different forms of marketing to help build your ROI.

1. ROI AND PUBLIC RELATIONS
Agree on Measurement Goals
Track Web Traffic
Use Social Media
Industry Awards
Basic quantifiable PR measurement tactics
should be based around reach, impressions,
share of voice and amount of coverage
generated for your activities, rather than
monetary outcomes (like increase in sales or
website conversions).
The number and influence of trusted sites
linking back to your website are huge factors in
increasing search engine visibility. This allows
Google to recognize your site as trustworthy.
Tracking online coverage from media outlets is
important in order to take part in the ‘emotion’
side of the conversation you are building and
help you see which messages are resonating
best with the media, while also discovering new
campaign ideas.
A great way to raise awareness, gain visibility
and establish credibility as a leader in your
space. Measuring the dollar value of an
award can be difficult, but add extra content
material to be used socially, with customers
and media outlets.
75 % of consumers cite brand awareness as a major influencer in making their
buying decision
More than 600 quality corporate award winners had 37 percent more sales growth
45%45 % of a brand’s image can be attributed to what it says and how it says it
80 % of marketers who use engagement as the their primary success metric
Source: Raghavan, Lulu. “Does Your Brand Sound as Good as It Looks? | Thinking.” Landor Associates, 20 Nov. 2015
Source: Raghavan, Lulu. “Does Your Brand Sound as Good as It Looks? | Thinking.” Landor Associates, 20 Nov. 2015
Source: Moth, David. “Measuring Social Media ROI: Case Studies & Stats That Prove It's Possible.” Econsultancy, 6 June 2017
Editorial Staff. “Do Awards Do Anything for Your Company?” Business.com
75%
37%
80%