2. Stop broadcasting.
Start impacting.
Attention is scarce. The market isn’t waiting on you.
Money is pouring into digital, but many companies are falling behind
with poor content, misguided advertising and broken lead funnels.
Empower your business with a different approach to digital.
3. G R E E R I N T E R A C T I V E , L L C
Scott Greer is a digital marketing professional
with 7+ years experience in media strategy,
Facebook Advertising, Google AdWords and
design. He has managed more than $1MM in
paid media and partnered with businesses
from a wide range of industries, including
healthcare, hospitality, retail and nonprofit.
Always curious and attentive to detail, Scott
enjoys working with open-minded clients
who are eager to learn, adapt and grow.
I help businesses develop
digital media strategies that
earn trust and drive action.
5. M E T H O D O L O G Y
EMPATHY
It’s easy to prioritize the bottom
line over everything else, but
the most essential first step to
any marketing strategy is to
identify with your customer.
What does she want? How
does your product help him?
Empathize first. Sell later.
VALUE ACTION
Most people hate advertising.
And the majority of consumers
believe that companies are
dishonest. With this in mind,
you have to offer something
valuable to the user. This is
the only way to begin building
an effective media plan.
Brand awareness may not turn
into lead generation overnight,
but every media campaign
needs a clear objective. Once
you understand your end goal,
you have to make it easy for
people to convert. Keep it
simple. Keep it focused.
7. C A S E S T U D Y
1.3%
2.5%
3.8%
5.0%
3,000
6,000
9,000
12,000
SEP
O
CT
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O
V
D
EC
JAN
FEB
M
AR
INDUSTRY: Government Services
SITUATION: A state-operated health website
wanted to increase traffic through Google
search and display. The goal was to improve the
overall click-through rate with more relevant
keywords and higher quality traffic.
CAMPAIGN RESULTS
Display CTR improved by 100%
from 0.37% to 0.74%
Search CTR improved by 647%
from 0.58% to 4.33%
63%
Aggregate CPC improved by 63%
from $0.30 to $0.11
647%
100%
SearchCTR
TotalClicks
8. C A S E S T U D Y
SearchCPC
SearchCTR
INDUSTRY: Higher Education
SITUATION: A fully accredited online university
wanted to raise national awareness and reach
potential students through search and social.
The strategy was to entice prospects with a free
e-book download of its most popular course.
CAMPAIGN RESULTS
9,351 new visitors at an average
cost per click of $0.95
339 leads driven with Facebook
Lead Ads at $4.79 per conversion
10%
Search CTR exceeded 10% by the
end of the campaign
$4.79
$0.95 3.3%
6.5%
9.8%
13.0%
$0.58
$1.15
$1.73
$2.30
1/18
1/25
2/1
2/8
2/15
2/22
2/29
3/7
3/14
3/21
3/28
4/4
4/11
9. C A S E S T U D Y
CostPerConversion
ConversionRate
INDUSTRY: Healthcare
SITUATION: An urgent care client with facilities
across the southeast United States needed to
revamp its paid search strategy. The primary
objective was to increase call volume while
lowering the overall cost per conversion.
CAMPAIGN RESULTS
Search CTR increased by 654%
(1.02% to 7.69%)
Conversion rate improved by 67%
(17.8% to 29.8%)
42%
Cost per conversion improved by
42% ($4.89 to $2.85)
67%
654% 8%
15%
23%
30%
$1.25
$2.50
$3.75
$5.00
O
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M
AR
10. Scott is able to thoroughly assess customer needs and deliver
compelling campaigns that get noticed and drive goals.
Carol Glennon
Clariture Health
His efforts had incredible results—helping us take an account
that was averaging a 1-2% CTR and increasing that to over 7%.
I was skeptical to work with anyone else in digital marketing
until Scott came along. He restored my faith.
“
Julie Strickland
CentreSource Interactive Agency
Melanie Silverman
Pacify Health
T E S T I M O N I A L S
