1. Venkat Reddy.B
H.No.3-6-484, Himayatnagar, Hyderabad-29
Contact: +91 99 66 234 126
E-mail: bollamvenkat126@gmail.com/venkki.143@gmail.com
Seeking lead assignments in Brand Management / Advertising /Marketing Communications with a
reputed organization preferably in Hyderabad.
EXECUTIVE SUMMARY
 A dynamic professional with over 7.8 years of experience in the areas of Branding,
Marketing & Communications, Market Research, Client Relationship and Team
Management.
 Currently working as Assistant Manager-Marketing & Business development with
Rajapushpa Properties Pvt. Ltd, Hyderabad.
 Competent in implementing effective solutions to the customer needs, with an aim to
improve customer contentment and consequently customer loyalty, repeat & referral
business.
 An effective communicator with good presentation, negotiation, relationship & leadership
skills.
PROFESSIONAL EXPERIENCE
Rajapushpa Properties Pvt. Ltd, Hyderabad since June-2013
Assistant Manager- Marketing & Business Development.
Roles:
 To prepare marketing plan conceptualizing the effective media vis-à-vis print, electronic,
outdoor, social media and exhibitions, budgeting and scheduling them
 Conceptualization & implementation of ATL/BTL campaigns and new concept
developments
 Communicating the creative brief to agencies, content edition, overseeing the designing,
story board and creative development in order to execute the communication plan
 Them ideation, sourcing and collating content for internal & external communication vis-
à-vis in-house / customer concept magazines, internal campaigns, corporate films / AVs
etc.
 Visualizing the communication / content and coordinating with designers for preparing
marketing collaterals such as brochures , flyers, EMD’s, standees etc
 Support in editing content related to company data-points such as Award nominations,
leadership communications, corporate brochures etc
 To coordinate with agencies for print, web and outdoor relative’s, radio jingles, TVC’s,
managing SEO activity and PPC Campaign
 Actively identifying portals for social media marketing, running regular campaigns with
them, manage postings & listings
 Co-ordinating for SMS campaigns & Email campaigns with the Web portals

2.  Managing the company website with the help of web designers, progress updation and
keyword integration for enhanced search results
 Participating in property shows and representing the company
 Effective buying of stall spaces in property shows, layout elevation, stall selection,
negotiation with organizers for the cost optimization and coordinating with agencies for
stall setup
 Handling new project launches, managing the events in terms of effective media spends
and proper event management
 To prepare ROI for various media such as print, electronic, outdoor, exhibitions and web
marketing in terms of Cost per lead (CPL) and Cost per sale (CPS)
 Analyzing the leads inflow, identifying right medium of marketing, exploring new and
effective medium
Aliens Group, Hyderabad since July-2007
Sr.Executive- Marketing.
Roles & Responsibilities
 Marketing Plan
o Monthly media plan with effective cost optimization strategy
o Brand Communication calendar for creative designs
o Media booking– Print (Newspaper, Magazines) &
Digital & electronic media (Web Banner, SMS, Radio)
 Event:
o Market research for a quality event participation
o Price negotiation and payments
o Stall set-up: Decoration
o Maintaining lead generation activity
o Coordinating internal events - Planning and execution
o Planning for concept to design for stall in various major events
o Coordinating with sales team in various stalls
o Coordinating with event creation teams
o Managing monthly event calendar
 Internal events:
o Coordination with internal departments and organising the event
 Web
o Coordinating with various property portals
o Planning for effective brand presence across the portals considering cost
optimization
o Co-ordinating for SMS campaigns & Email campaigns with the Web portals

3. o Monitoring leads and tracking conversion
 Vendor Management:
o Vendor relationship management
o Negotiation with vendors
o Payment planning and scheduling of the vendors as per organizational
requirement
o Coordinating with vendors pertaining to printing of marketing collaterals,
hoardings flex printing and mounting, direction boards fabrication and mounting
 Collaterals:
o Initiated in-house Newspaper
o Concept with copy for emailers and sms campaign
o Tracking collaterals like Brochures , Folders and Leaf lets
 Cost optimization:
o Cost comparison and negotiation with vendors for the best cost
 Payments and Billings:
o Coordinating with accounts for timely payments
 Site beautification and site branding
 Updating the site progress monthly
 Suggestion for hoarding locations having maximum visibility
 Liaison:
o Relationship building activities with customers
 Created MIS:
o Competition strategy analysis and tracking
o Tracking marketing leads (Newspaper, Web, Hoardings & Events) on a daily basis
o Generating reports for analysis
o Tracking competition and vendor performance
o Creating new process to improve work cycle flows
o Interacting, handling billing and negotiating with third party vendors
Education Profile
 MBA ( Pursuing)
 BEd from Gulburga University
 BSc from Osmania University
 Intermediate from Board of Intermediate Education
 SSC from Board of Secondary Education

4. Soft Skills
 MS Office
 Capable of handling responsibilities, Systematic/methodical
 Innovation is my passion
 High negotiating skills
 Sincere, efficient, ambitious, and a hardworking team player
 Achievement oriented, confident, and persuasive
 Flexible to adapt new environments and roles
 Good communication skills and excellent interpersonal skills
 Passion to learn
Hobbies :
 Making new friends
 Listening to music
 Playing cricket
Personal Details
Name : Venkat Reddy.B
Sex : Male
Date of Birth : 16-07-1983
Father’s name : B.Chandra Reddy
Educational Status : Pursuing MBA
Marital status : Married
Nationality : Indian
Languages known : English, Hindi and Telugu