Webinar mccia sm_bs_ how cloud backup can help you reduce risks and gain a competitive edge

Copyright © Mithi Software Technologies Pvt Ltd
SMBs: How cloud backup
can help you reduce risks and
gain a competitive edge
SUNIL UTTAM
Co-founder & Chief Solution Architect
Mithi Software Technologies.
Connect with Sunil

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Sunil Uttam
Co-founder & Chief Solution Architect
Mithi Software Technologies
Sunil helps senior leaders, CIOs, CISOs to gain
insights, understand risks, and map their
digital data management journey.
He leverages 30+ years of experience building
products and online services to help them
transition from they are into a digitally agile
future in manageable steps.
Essentially, Sunil’s work focuses on listening to
customers and simplifying data
management for them

1. Email as a backbone for SMB
operations
2. Protection Challenges
3. Elegant solution with cloud
4. Quick Demo
5. Your queries answered.
Agenda

1. Protect my critical corporate data
2. Reduce Primary mailbox size and improve performance
3. Allow users to retrieve, extract their own historical data
4. Long term preservation of former employee data
5. Compliance with Regulations and Information governance
Poll
Why would you want to backup your email data?
(Select all that apply)

A story of leveraging data for growth - A Canadian Fintech company
Need
High Velocity & Volume hitting
mailbox and rate limits
on G Suite
Challenge
Use
Access notifications to
resolve customer
complaints/queries
Preserve email notifications
from payment apps
Solution
Vaultastic’s API & real time mail
indexing delivers massive scale in
mail ingestion
Real time discovery to deliver
16% rise in customer
satisfaction & retention
Outcomes

A story of leveraging data for growth - A Small Finance Bank
Need
Fragmentation and Traditional
methods are expensive and
clunky
Challenge
Use
Compliance & Legal Risk
management
Protect emails for regulatory
compliance
Solution
A secure, central, cloud repository
of email over the complete data
lifecycle
Improved Compliance posture.
Mitigated a legal risk of 250K
USD by producing evidence
Outcomes

Email as the business
backbone

Most Startups and SMBs
demonstrate a predominance of the
E (entrepreneurship) & P (production)
qualities which enables them to quickly
turn around on growth opportunities
with new products, services and grow
the customer base rapidly while still
being lean, fast and nimble

70% SMEs across verticals are digitising their businesses rapidly
(especially post COVID -19)
Workplace
Productivity
Customer Contact HR Accounting
ERP Security Backups

But the digital transition is incomplete for most SMBs
Expensive Risky Technical
Debt
Lack of
Expertise
Multi-tasking
Stretched Teams Rapid Growth

Leading to an SMB
carrying Diverse
loosely integrated
solutions
Workplace Productivity
Customer
Contact
HR
Accounting
ERP
Security
Backups

Email ends up tying
up all the IT
solutions
HR
Workplace Productivity
Customer
Contact
Accounting
ERP
Security
Backups

And thus Email is the
overarching operating
system for small
businesses.
share
knowledge
proposals
agreements
purchase orders
invoices
more
Handle problems/exceptions

And Protecting Email is the
#1 priority for SMEs

What stops you from deploying an effective, long-term, email
data protection strategy?
1. No good reason to preserve email
2. I don’t need to since I already use a cloud email service.
3. No visible productivity or business benefit of preserving data long term
4. Too complex & costly to manage the ever-growing email data
5. Not necessary for regulation Compliance
Poll

Email protection challenges

An average business user transacts
129 messages daily & accumulates
4 GB of data in a year.
Of this, as per IDC,
“60% business critical information is
stored exclusively in email "

So what are the costs to you for the loss of email?
1. Loss of Reputation and Trust
2. Low Productivity due to poor information accessibility
3. Loss of Competitive Advantage due to Data Theft
4. Financial Loss due to Fraud
5. Inability to meet Compliance demands
Poll

Hackers are more likely to target small companies.
"43% of cyber attacks are aimed at small businesses,
& unfortunately, only 14% are able to mitigate
Such risks effectively."
- Small Business Trends
While small companies may think they are protected
from threats because of their size, facts say otherwise.

But SMB's are not geared to manage a complex IT landscape
multiple vendors multiple clouds lack of expertise lack of integration
escalating costs ever-growing
email volume
variety velocity

What method do you currently deploy to
safeguard your email data?
1. In - premise hot backup server
2. In - premise backup on tapes & disk drives
3. Endpoint backups
4. PST/EML files stored on the cloud
5. Automatic cloud email archiving
Poll

Traditional methods of protecting email data are limiting and costly
No
protection
When I am using a
cloud email, do I
need any backup
Difficult to search
Not tamper proof
Size limits, Unproductive
Risky Non-
productive
Expensive
Costly
Risk of vendor lock-in
Not tamper resistant
In place cloud
archival
Single box
journaling
Local
backups

Move ageing data to
Inactive store To
compress costs
Auditor Compliance team
for Ediscovery &
Extraction
Method 2:
● Locate data in @5-12
hours on inactive Store
● Copy Data to Active
Store (@1gb an hour)
● Data automatically
indexed for deeper
discovery.
● Delete data from active
Store once done,
Method 2:
● Locate data on
Inactive Store
● Download data
Inactive
(cold) Store
Active
Store
Primary Mailing
Solution Journaling
3 Month Data
1-12 hours +
@1GB an hour
1-12 hours
Ediscovery
App
Inactive
Store
App
A search - ready, single, central cloud repository is an elegant solution

Gain the Data advantage without the high costs
Compliance &
Litigation readiness
Backup Supervision
Storage
Management
Prevent Vendor lock-in
Stay with basic plans
Compliance ready
Mailbox Recovery,
Employee role transition
Risk management
IP protection
Team Comm Visibility
Quality
Reuse of IP
Immutable
Search-ready
Extractable

Why Cloud Data Protection for
SMBs

Data preserved in a Cloud solution
has a 30% lower TCO than a
comparable in - prem solution
● zero hardware
● zero maintenance
● zero management
● guaranteed on several counts

Reduced RISK with tighter
security cover
● guaranteed durability
● Multi layered security
● RBAC
● Encrypted at rest & transit

Pricing flexibility leads to COST
optimisation
● pay as you go
● pay per use
● opex

Increased productivity can lead to
REVENUE growth
● Self service portal to empower users
to leverage accumulated knowledge
● Dashboards to provide insights into
the accumulated data for better and
faster decisions

Despite the above advantages,
SMBs are not convinced

Does an SMB need to archive email, even if they are
not regulated?
Besides regulation compliance, situations below can
encourage you to preserve email:
a) Fragmentation of information
b) Data loss, theft, corruption, break down of devices
c) Unlocking value in Email
d) Data tampering

Some reports suggest that 92% of the IT
leaders see email as a common means of
storing and sharing critical data within
corporations.
A failure of their email would result in
significant costs. 62% say that local offline
email stores.
E.g., PSTs on desktops, are frequently used for
storing business information – compounding
the risk.

A Startup is just getting started; so until operations
are streamlined, why bother with mail preservation?
A startup in its early stages is in a very fragile state.
This is the right time to invest in a secure archival
solution, to keep early records and conversations
secure, that may be needed at a later time.

We are using G Suite or O365 cloud email solutions with a
large mailbox allocation so I may never run out of
storage. Do we still need email archival?
Having your mail archived in a separate location can help you
avoid vendor lock in. Should you feel the need to migrate to a
new email solution for some or all of your users, you can
easily do so, without having to worry about data migration.

We take endpoint backups to the cloud, which ensures that
all my PST files on the desktops are preserved. Do we still
need email archival?
Backups are periodic while email archiving is in real time
ensuring 100% capture of all emails.
Unlike having a static backup in the form of PST files on cloud,
an
email archiving solution, comes with an ediscovery function,
making it easy to search through all mails, when required.

I use an Exchange server on-premise and backup the server
mail store daily. Isn't that enough to preserve all my email?
Archival is NOT synonymous with backup.
A backup contains a snapshot of the current state of the mail
store. It does not contain the emails deleted from the mailbox
or
downloaded to the user’s PC between two backups.
This can often lead to loss of information.

Email archival is typically on the cloud. My email data is
classified. How am I assured that my email data is safe
and secured?
A cloud data protection SaaS offers more robust security
controls than an on-premise solution. The information is
secured across multiple layers.

Why Vaultastic?

Mithi delivers simplified Email Data Protection and Management
for the cloud era.
Mithi's Vaultastic is a cloud-native platform built on AWS and can
ingest email data from various platforms and legacy data sources
into a central repository.
SaaS tools for discovery, governance and extraction dramatically
increase visibility and availability of business-critical data locked
in email boxes while reducing the risk, cost, and complexity of
managing and protecting it.

Vaultastic follows Best Practices For Email Archival
● SaaS on cloud
● Scalability, Reliability, Security and Privacy
guaranteed.
● Separate operational Infrastructure for data
● Easy information Discovery, Retrieval and
Governance
● Friendly Data Exit Policy
81% organizations
globally, are opting for
SaaS & 92% of enterprises
are using a public cloud
for their workloads to gain
from Elasticity, Scale,
Reliability, Security and
Performance

Rock Solid
Platform
Fully Managed
Saas
Multi-Region Data
Residency
Scalable Cloud-
Native Platform
SLA Backed

Industry Regulations
Compliant
Available on request

We are only Custodians of your Data
Strong Continually
Validated Security
Data
Portability
Friendly Data
Exit Policy
Bring Your own
Storage/key

Metered daily | Billed monthly in arrears |You pay only for you use (area under the curve)
Pay per use
Pure
consumption
TIME
Resources
consumed
Flexible Customer friendly pricing models

Save between 30 to 60% with:
Deduplication
Hierarchical
Storage
Automatic
Migrations
Pay-per-use

Live Case Study
A mid sized Financial
services company (NBFC)

How we are
helping a
leading Mid-
Sized
Financial
Services
Company to:
1: Save 60%+ on
Data Protection
Costs
2: Stay
Compliance
Ready
3: Reduce scope
of Vendor Lock-in
4: Become 30%
more
Productive

Company - A leading diversified NBFC,
offering financial products & services
to rural, housing and infrastructure
sectors.
Live Customer case study- A mid - sized financial services Company
IT Landscape - Company uses G Suite for its
business email and workplace productivity
for 5000 + users and is regulated by RBI and
SEBI.
Requirements - Manage bloating storage
without upgrading on G Suite.
Preserve email data of former employees,
easily discoverable, at compressed costs.
Compelling Event that Initiated this Project
Challenges - Bloating mailboxes
necessitating expensive plan /storage
upgrade on G Suite.
Escalating costs to preserve email data
of former Employees.

Nov
2018
Live customer case study – Page 2 of 3
Vaultastic’s Benefit Delivery Timeline
● Challenged with Bloating
mailboxes & Preserving Former
employee data.
● Chose Vaultastic as a solution
● Mithi responds with a connecter
to preserve infrequently used data
in an Inactive (cold) Store.
● Company reports a saving of more
than 60% annually to preserve former
employee data.
● Vaultastic carries 125TB legacy email
data and growing.
● Company plans to automate data
protection, reduce scope of data lock-
in, and control storage costs on G Suite
for all active employees as well.
Nov
2019
Feb
2020
Nov
2020
2021
● Company reports a saving of 40%
annually to protect legacy email data.
● Needs more cost optimization for
infrequently used aging data.

In the Customer’s voice
Read full review on Gartner Peer Insights
Head IT
Infrastructure & Operations
"We needed to preserve email data of former employees
with on-demand access, at compressed costs. We also
wanted to reduce the license cost and cost of ever growing
mail data, while staying compliant as per regulatory
requirements. Vaultastic helps us achieve the above
objectives, effectively.“
Manager IT
Infrastructure & Operations
"Adheres to the cybersecurity guidelines of industry
regulators such as RBI/SEBI/IRDAI and more. DR System
Built into the system Easy extractions of data result for
sharing with compliance officers. Audit trails of all users
logged and available on request.“

How
Vaultastic
delivers
these
benefits
60% plus savings
1. Hierarchical Storage
2. Pay-per-Use
3. Granular pricing
30% more Productivity
1. Automated data life cycle
2. Automatic data Governance
Compliance Readiness
1. Central Repository
2. Deep Ediscovery
3. Easy Extraction
No Vendor Lock-in
1. Friendly data-exit policy
2. Portable formats
3. Separate cloud
Live Customer case study-
A mid - sized financial services Company

Business
Impact
Gain Agility
1. API for creating new experiences
2. Data Portability to ease Migrations
3. Automation to free up team
capacity
Manage Risk
1. Contain Costs to cut Financial Risks
2. Friendly data-exit to maintain Data ownership
3. Solution compliant with Industry regulations

In numbers
3
>60% 30%
Years as a customer
Savings over earlier
methods
Productivity boost
125 TB
Email data & counting

Proven Credibility as a
Cloud Data
Management Player

Compliance with Industry
Regulations (FDA) on
Security. Flexible, Pay-Per-
Use (PPU) plans
- VP Group CIO in the
Healthcare Industry
Very promising and
visionary futuristic
product
— GM in the Healthcare
Industry
Good Product with Easy
interface
— EVP & CTO in the Finance
Industry
Overall cost reduction.
Deep searches possible for
easy and fast recovery of
data. Strong security
framework
— AVP in the Finance Industry
Our Customers love what we do
Customer Retention Rate in
High 90s
Customer in 18+ countries
Powering Enterprise Data
protection for 15+ years

Powering Data Management across Market Segments
Banking Financial Services Insurance Manufacturing
Pharma &
Healthcare
Gov’t & PSUs Others

Some customers who trust us to preserve their critical data

Your Queries, answered

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Drop in your queries at
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