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From street campaigning to online campaigning: Indian national political p…

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From street campaigning to online campaigning: Indian national political p…

  1. 1. From street campaigning to online campaigning: Indian national political party web sites<br />Dr. N.S. Harinarayana <br />Reader<br />Department of Library and Information Science<br />University of Mysore , Mysore <br />ns.harinarayana@gmail.com <br />Vasantha Raju, N. <br />Librarian <br />Govt. First Grade College –Periyapatna <br />Mysore <br />Dr. Mallinath Kumbar <br />Professor<br />Department of Library and Information Science<br />University of Mysore , Mysore <br />National Conference on Information Technology and its applications CIST-Mysore<br />November 21-22, 2009University of Mysore, Mysore<br />
  2. 2. Overview<br /><ul><li>Introduction
  3. 3. Research questions
  4. 4. Literature review
  5. 5. Methodology
  6. 6. Results
  7. 7. Current trends in Indian political discourses on the web </li></li></ul><li>Introduction <br />“Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee”<br /> - The Huffington Post<br />
  8. 8. Research questions <br />What content features have been employed in Indian national political party websites to engage net savvy users in political discourses?<br />Do they demonstrate contemporary technologies or is it simply an extended brochure leaflet of the national party? <br />What formal features are using for effective content (functional features) delivery? <br />
  9. 9. Earlier studies <br />Adopted: from Tkach-Kawasaki, L .M. & Park, H.W. (2007). South Korean and Japanese politicians online: Comparing Political Cultures Through Political Websites . Retrieved from http://www.slideshare.net/hanpark/comparing-political-cultures-through-political-websites-presentation<br />
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  11. 11. Methodology <br />5 national political party web site were selected for the study from the Election Commission of India (ECI). <br />Data coded between 27th to 30th March 2009 <br />BSP and RJD party web site was removed from the data set. <br />Functional (content) and formal (design) features (Gibson & Ward, 2005) were examined <br />
  12. 12. Political party websites considered for the study <br />BJP <br />CPI <br />CPI (M)<br />INC <br />NCP ( listed in alphabetical order) <br />
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  18. 18. Functional (content) features of political party web sites<br />
  19. 19. Formal (design) features of the political party web sites<br />
  20. 20. Results-1 <br />Functional (content) features found in Indian national political party web sites <br />
  21. 21. Results (1): Information provision <br />
  22. 22. Results (1): Mobilization/resource generation <br />
  23. 23. Results (1):Integration/networking <br />
  24. 24. Results (1):Participation<br />
  25. 25. Results (1): Campaigning <br />
  26. 26. Results -2 <br />Formal (Content) features found in Indian political party web sites <br />
  27. 27. Results (2): Formal features <br />
  28. 28. Findings <br />BJP and INC have high presence of information provision features. <br />Features are very light in terms of participation, mobilization, and campaigning <br />Web 2.0 features were very light in all the national party web sites <br />Youth engagement in political discourses is the biggest challenge <br />Web technologies can play a crucial role in civic engagement in political discourses <br />
  29. 29. Current trends in Indian political discourses and web <br />Shashi Tharoor - Indian Minister of State for External Affairs “cattle class” comment on his Twitter space created a great uproar <br />Our prime minister presence in FaceBook-though not a net savvy <br />All these trends shows that Indian politics slowly gaining its momentum in the web as well <br />Can we call next Indian parliamentary election as Internet election ? <br />
  30. 30. Dr. Manmohan Singh in facebook with 13000 more supporters <br />
  31. 31. Regional politicians leaning towards SNSs <br />
  32. 32. Thank You <br />?<br />

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