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5 campaining and messaging


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5 campaining and messaging

  1. 1. Campaigning and Messages
  2. 2. Offline and Online Mix
  3. 3. #idare_to_online_love_speech #‫خطاب‬_‫المحبة‬_‫عاالنترنت‬ Hashtag # TweetUp Events Love Speech Project & Campaign I Dare to Online Love Speech Street PlaCard Speak & Cook Stakeholders session Girls Football Love Caravan Capacity Building with different target groups EuroMed Network to counter violent radical ideologies
  4. 4. Campaigns are most successful when: 1. The campaign is firmly motivational, not educational 2. The objectives resonate with the public (is widely felt, arouses emotion) 3. Is winnable: objectives are realistic and achievable in a timeframe that works for you 4. There is a clear and simple “ask” or action that supporters can take 5. Your whole organisation is involved and actively engaged in the campaign – everyone is an ambassador 6. The approach taken is creative, innovative but easily understood 7. Supporters have the opportunity to be actively engaged in a range of activities 8. The campaign is supported by wider alliances of civil groups and NGOs 9. The media are attracted by the campaigns messages and activities and provide extra publicity 10. The issue allows you to speak from your experience and expertise and is consistent with your values and vision 11. The issue is one where changes will result in real improvements in people’s lives
  5. 5. Jonathan Ellis’s Tips on What Makes a Campaign Effective To run an effective campaign it needs to pass the TEA test: ▪ Touch ▪ Enthuse ▪ Act
  6. 6. Message?  A clear message (one message)  A simple solution (shows what to do?)  Clear call to action (call this number, visit mobile clinic…etc)  Use of the media (outlet channels)  Contact (whom to get in touch with)
  7. 7. Write on the back of the visit card your message: ▪ What you want to achieve ▪ Why you want to achieve it – positive or negative consequences of no action ▪ How you propose to achieve it ▪ What action you want taken by the audience Messages should encapsulate everything you need to say – they are not the same as slogans or soundbites. A good basic message: ▪ Can be tailored to fit specific audiences ▪ Uses clear, brief arguments that will persuade the audience ▪ Uses simple and unambiguous language that can be easily understood
  8. 8. Ideation Working groups of 5