Strategic Management

1. VANISHRI
KORNU
MBA/45016/19
PUJA KUMARI
MBA/45018/19
ENVIRONMENTAL
SCANNING TECHNIQUES

2. WHAT IS ENVIRONMENTAL
SCANNING?
 Environmental scanning is an important part of the
business process as it is the responsibility of an
organization to keep a check on things which can put
negative impacts on their business and their
consumers.
 Not only the issues which directly impact their
consumers and suppliers but also the issues which
impact the competitors and overall environment of the
industry are scanned.
 Having knowledge about the issues in the business
and market changes, management can take
important decision for the future of the organization.

3. PURPOSE OF ENVIRONMENTAL
SCANNING
 It is important for an organization to consistently track
the changing trends and to develop strategies
accordingly. It also helps in decision making, for
example, you can learn about the current demands
and expectations of the consumers and produce and
sell products accordingly so that you can expand your
business.
 However, in less dynamic organization environmental
scanning can be done once in a year to just to learn
about the issues faced by the organization.

4. TECHNIQUES OF ENVIRONMENTAL
SCANNING
ETOP
ANALYS
IS
QUEST
ANALYSIS
SWOT
ANALYS
IS

5. SWOT ANALYSIS
Strengths and
weaknesses are an
organization’s internal
factor while threats and
opportunities are
considered as external
factors. So, the process
of SWOT analysis
includes the systematic
analysis of these factors
to determine an effective
marketing strategy. It is a
tool that is used by the
organization for auditing

6. STARBUCKS STRATEGIC SWOT
ANALYSIS

7. ETOP ANALYSIS
 ETOP means environmental threat and opportunity
profile. It is a technique of environment analysis where
organizations make a profile of their external
environment. It analyses information about
environmental threats and opportunities and their
impact on strategic planning process.
 It helps to identify strategic opportunities for the
company. Environmental opportunities indicate new
lines of business and threats restrain them from
entering into new business lines. A firm that wants to
manufacture shoes, for example, will prepare an ETOP
to analyze demand for shoes in the market, purchasing
power of consumers, gender composition of market
(male-female ratio), government regulations,

8. ENVIRONMENTA
L SECTOR
IMPACT
[OPPORTUNITY( ) THREAT(
) ]
Socio-Economic Continued emphasis on
infrastructural development
which includes power supply for
industry, transport and domestic
consumption
Severe resource constraints
Technological High growth envisaged in
industrial production and
technology upgradation.
Supplier Sources of technology will
become scarce due to formation
of technology cartels.
Government Liberation of technology import
policy
Competition Customers will become more
discerning in their requirements
due to an increasing role of
power plant consultants.
Public sector will find it

9. QUEST ANALYSIS
QUEST is less a single technique than a ‘suite’ of
options and
approaches.
It has been used in a wide variety of organizations.
These include:
 Financial institutions
 Manufacturing corporations
 Health care organizations
 International airlines
 Universities and colleges
 Government agencies
 Non-profit organizations

10. MAIN STAGES OF THE QUEST
PROCESS
Preparation
Environmental scanning workshop
Intermediate analysis and report
Strategic options workshop
Follow-up work

11. BENEFITS OF QUEST
 It provides an opportunity to develop a shared view
of future options and eventualities.
 It permits the clarification of the underlying mission
or purpose of the organization in relation to specific
environmental changes.
 It promotes a greater awareness of the dynamics of
the environment and of the key variables involved.
 There tends to be an increase in strategic thinking.
 Shifts toward more ‘proactive’ attitudes and
practices are experienced.
 The process promotes team building and a stronger
corporate identity.
 It strengthens commitment to the strategic planning

12. REFERENCES
 https://www.businessmanagementideas.com/manage
ment/strategic-planning/analysis-and-diagnosis-of-
environment-5-techniques/4783
 https://www.marketing91.com/environmental-
scanning/
 http://arts.brainkart.com/article/techniques-of-
scanning---environmental-scanning-techniques-1221/
 https://studiousguy.com/techniques-of-environmental-
scanning/
 http://richardslaughter.com.au/wp-
content/uploads/2018/03/Slaughter_Assessing-the-
quest-for-future-knowledge-Significance-of-the-quick-
environmental-scanning-technique-for-
futures_1990.pdf

13. THANK
YOU