Facebook – uses and misusesChris Trace BVetMed MRCVSRVC and WikiVet
What is Facebook? Where have you been? 2.7 billion daily likes and comments…
What do you use it for? What benefits do you feel What limitations do you feelFacebook could/does have Facebook has had for use infor use in your institution? your institution?
Strengths and WeaknessesStrengths: Weaknesses:• Free! • Potential security problems• Easy to communicate rapidly • Perhaps considered unprofessional? worldwide • Users may not want to mix• Can share what you like work/learning and social• Opportunity to market • Could be a major distractor• Many people use it already• Users generally know how to use the platform, so no learning curve
Profiles, pages and groupsProfile Page Group• Set up for a person • Set up for a cause, • Set up for a specific• Can become friends topic or organisation purpose generally with other profiles, can • Cannot become friends • Cannot ‘like’ pages or join groups and ‘like’ with profiles, but can become friends with pages. comment on them. Can people. ‘like’ other pages
Profiles, pages and groups GroupCollaborative ProfileDissemination Page Security
Identifying your needDo you want to:• Increase brand awareness?• Get your message across?• Create a brand image?Do you want to:• Work together on a common goal?• Give people a place to discuss a topic?• Limit who can join the conversation?
Increasing your impactKey is to turn splashes into ripples...
Ways to increase impact• Holy grail is to increase number of likes, comments and shares – your fans then act as your ambassadors• Quizzes• Photo competitions• Caption competitions• Engaging content – drives traffic to your site• Viral content
Using the analytics• Facebook pages have built-in analytics• Viewed Reached• Virality• Demographics• Example