Social media marketing involves using social media platforms to promote products and services. It includes implementing marketing campaigns and establishing a firm's social media presence and voice. Leading social networking websites allow individuals, businesses, and organizations to build online relationships and communities. Social media provides information on consumer likes and dislikes to target audiences. Electronic word of mouth on social media can become viral if persuasive or funny. Planned social media content is generated by marketing teams while unplanned content is spontaneous reactions that may lack brand representation. Examples given are Apple's Tumblr page for iPhone 5c and LAYS and MAGGI social media campaigns.

1. VINEETH NARAYAN V
15386011

2. What is Social Media Marketing?
Social media marketing in its simple definition is the
use of social media platforms and websites to promote a
product or service.
On a strategic level, social media marketing includes the
management of the implementation of a marketing
campaign, governance, setting the scope and the
establishment of a firm's desired social media "culture"
and "tone"

3. Different types of Social media

4. Social Networking Websites
 Social networking websites allow individual, businesses and other
organizations to interact with one another and build relationships and
communities online.
 That interaction can be more personal to users than traditional
methods of outbound marketing and advertising. Social networking
sites act as word of mouth or more accurately, e-word of mouth.
 The Internet's ability to reach billions across the globe has given
online word of mouth a powerful voice and far reach.

5. Leading Social Networking Websites

7. Social media marketing techniques
 Social media provide advertisers with information
about the likes and dislikes of their consumers.
 This technique is crucial, as it provides the
businesses with a "target audience“.
 Electronic Word of Mouth (eWOM) is a form of buzz
marketing and it can become viral if the message is
persuasive or funny enough.
 eWOM we focus on person-to-person contacts that
happen on the internet.

8. Social media marketing techniques
 COBRA (consumer's online brand related
activities) is a theoretical framework related to
understanding consumer's behavioural
engagement with brands on social media.
 Activities such as uploading a picture of your
"new Converse sneakers to Facebook" is an
example of a COBRA.
 Through opinion leaders and opinion formers.
 Easy to give feed back which help create a trust in
consumers.

11. PLANNED AND UNPLANNED CONTENT
 Planned content begins with the creative/marketing
team generating their ideas.
 Planned content seems to be trust worthy.
 Unplanned content is an 'in the moment' idea, "a
spontaneous, tactical reaction.“
 The unplanned content is posted sporadically.
 Issues with unplanned content revolve around legal
issues and whether the message being sent out
represents the business/brand accordingly

12. Examples of social media marketing
Apple's iPhone 5c
 Created a Tumblr page
 Website name: "ISee5c"
 "Every colour has a story"
 The page is covered with different colours
representing the iPhone 5c phone colours and case
colours.

14. Examples of social media marketing
 Do us flavour by LAYS

15. MAGGI welcome back campaign

16. Thank You