2.  WHAT IS SOCIAL NETWORKING?
 ADVANTAGES OF SOCIAL NETWORKS
 DISADVANTAGES OF SOCIAL NETWORKS
 TYPES OF SOCIAL NETWORKING
 SOCIAL MEDIA
 SECURITY AND PRIVACY
 MARKETING AND PROMOTION

3. The term social networking refers to the use of
internet-based social media sites to stay
connected with friends, family, colleagues, or
customers.
Social networking occurs on various platforms
where people and businesses to connect with each
other, sell products and spread information.
Understanding what social networks are and why
they're important can help both businesses and
individuals use these platforms to expand their
professional networks.

4. Example- the most frequently used
social networking sites are FaceBook,
YouTube, Twitter

5. Social networking services can provide an accessible and
powerful toolkit for highlighting and acting on issues and
causes that affect and interest young people. Social
networking services can be used for organizing activities,
events, or groups to showcase issues and opinions and make
a wider audience aware of them. Staying connected with the
world.
 Quick means of communication.
 Regular news updates are available.
 Establishing personal connection.
 Making new friends with similar interest.
 Brand marketing, free advertisement.

6.  It is harmful because it invades your privacy like never before. The
over sharing happening on social media makes children a target for
predators and hackers. It also leads to cyber bullying which affects
any person significantly.
 Lacks Emotional Connection.
 Gives People a License to be Hurtful.
 Decreases Face-to-Face Communication Skills.
 Conveys Inauthentic Expression of Feelings.
 Diminishes Understanding and Thoughtfulness.
 Causes Face-to-Face Interactions to Feel Disconnected.
 Facilitates Laziness.

7. PROS CONS
 Reaches world wide network
 Connecting effortlessly
 Easily accessible
 Easier service
 Awareness made easy
 Good support
 Time consuming
 Cyber bullying
 Security and privacy in risk
 Highly addictive
 Enhance insecurities
 Influencing platforms

8. Photo Sharing.
Video Sharing.
Interactive Media.
Blogging/Community
Building.

10.  Social media has been taking up all the free space in
everybody’s daily life.
 Social media refers to the means of interactions among
people in which they create, share, and/or exchange
information and ideas in virtual communities and networks.
The Office of Communications and
Marketing manages the main Facebook,
Twitter, Instagram,
LinkedIn and YouTube accounts.
 It help young people develop their interests and find other
people who share the same interests. They can help introduce
young people to new things and ideas, and deepen
appreciation of existing interests.

11. Social media provide strong platforms where
one can openly speak on issues, spread
awareness, create community and become
one voice. Here we connect to people world
wide and get opportunity of meeting others
like us. But just like every other good thing
social media has its disadvantages too…it
can be slightly very addictive and way too
dangerous. We can post and share on social
media, which also has an huge control on our
personal information. There is a high risk of
getting our personal details leaked. Loads
can lead to cyber bullying and hacking as
well. Uses of social media shall be done
carefully and well observed.

12. !!!BEWARE SOMEONE IS LOOKING AT
YOU!!!

13. We often share multiple of our personal details on our social
medias those details are seen by people world wide. Some times
those details contain personal information that can cause trouble if
leaked or seen by someone. There are certain people that can use
those information against us and threaten us. There are chances
of theft, bully, fake accounts and verbal or mental harassment.
Issues include cyberstalking, location disclosure, social profiling,
third party personal information disclosure, and government use of
social network websites in investigations without the safeguard of
a search warrant.
Precautions- Protect your accounts with strong passwords and do
not share them with anyone. Accept requests from acquaintances
only. Set up privacy and decide who can see your posts. Do not
share personal information with just anyone.

14.  Advertising is a huge part of promotion on social
media. It's perhaps the best strategy to use when
promoting your business through social media. If
you want to use social media promotion to reach a
wider audience with your products, you can create
a social ad campaign. Social media can help you
engage with your customers and find out what
people are saying about your business. You can
also use social media for advertising, promotional
giveaways and mobile applications. Social media
can help your business to: attract customers, get
customer feedback and build customer loyalty

15. Social media marketing (SMM) is a form of internet marketing that uses social
media apps as a marketing tool.
These social media platforms enable brands to connect with their audience to:
 build a brand;
 increase sales;
 drive traffic to a website;
 build a community of followers to share and engage with content.
Producing relevant content that users will share with their own networks helps
brands increase their exposure. It also extends their reach toward fans, potential
customers and even potential employees when used as a recruitment tool.
Social media marketing also enable users to get customer feedback while
making the company seem more personable. Social media enables
organizations to create relationships with their audience. It gives end users a
platform to ask questions, voice complaints and generally be heard. It also gives
brands the opportunity to respond, adapt and adjust business processes or
products. Some popular social media apps include Facebook, Twitter, LinkedIn,
YouTube, Pinterest, Instagram and Snapchat. Each platform has elements that
makes it attractive to use. And when a company uses several in combination to
deliver a multichannel message, consumers can see those messages on their
preferred channels.

18. Name – Kanika Vishwakarma
Class- 9th ‘B’
Roll no- 24
School – Chandroday Public School
Subject – Computer
Topic – Social Networking
Under The Guidance Of – Shivani Ma’am