1. VANESSA L. WILSON
1627C Upper Afton Road St. Paul, MN 55106 ● 612-419-8124(C) ● wilsova@yahoo.com ● linkedin.com/in/wilsova
HR, TRAINING AND MARKETING EXPERIENCE
Talent Acquisition: Manager I Workforce Planning/Direct Staffing Support I Recruitment Marketing and Sourcing
Social Media/Recruitment Marketing: Channel Development I Editorial Content Management I Employment Branding I
Metrics/Analytics
Generalist/Business Partner: Performance Management I Employee Relations I Reduction in Workforce I Redeployment
Legal and Compliance: Affirmative Action I Compliance I EEO Investigation
Diversity: Recruitment Strategies I Affinity Group Development I
Programs and Services: On-boarding I Orientation I Relocation I On-site Program Management
Operations and Policy: Employment Procedure and Manager Policy Development I ATS Implementation
Training and Facilitation: Employee I Team I Leader I Compliance I Diversity
WORK HISTORY
HealthEast, St. Paul, MN. 06/11- Present
Employment Brand/Diversity Specialist
Partner with Talent Acquisition recruiters and sourcing specialist to develop, implement and monitor sourcing strategies utilizing
internal and external resources, tools and technologies to develop qualified talent pools and on-going pipelines. Create recruitment
marketing messages for designated positions, utilizing traditional and non-traditional marketing mediums, including print, online job
boards/job aggregators, referral programs and social media networking channels. Monitor and measure results in an effort to
increase followers, engagement and brand positioning.
 Effectively market and promote HealthEast as ‘Employer of Choice’ ensuring the connection between the
employment/employer brand and consumer brand.
 Manage, coordinate and create daily editorial content for social media channels.
Placement Coordinator/Marketing/Training Specialist, 2011-2015
Provided consultation on strategic and tactical sourcing strategies to site HR recruiters for targeted and hard-to-fill clinical and allied
health care positions, including but not limited to; nurses, nursing assistants, physical therapists, pharmacists, IT/IS, and key leader
roles. Developed HealthEast Careers social media strategy; implementing career channels on LinkedIn, Facebook, Twitter and
YouTube. Managed social media channels, utilized online tools for sourcing candidates far assigned positions. Facilitated workflow
improvements and develop social media training for site HR generalists.
Accomplishments:
 Lead the implementation of HealthEast Careers social media marketing strategy - implementing Facebook, Twitter, and
LinkedIn and YouTube channels/platforms on time and within budget.
 Effectively managed the development of editorial content –successfully increasing followers (450 to over 8200) and year
over year engagement stats.
 Effectively maintained relationships with SEO affiliates, diversity partners and job board vendors, ensuring top customer
service at a cost effective price.
 Developed training guides for HR staff and conducted employee overview sessions on social media trends.
Dendros Group, LLC, St. Paul, MN. 2010-2013
HR Contract Consultant
Provided a broad range of HR consultation and support in the areas of talent acquisition, policy and program development, project
management, employee and manager training and team facilitation for Dendros clients.
Star Tribune Media Company, LLC, 1986- 12/31/2009
Recruitment and Retention Manager, 1998-12/31/2009
Provided leadership and direction for the Star Tribune recruitment function. Hired, trained, coached and managed staff
performance of recruiters, coordinators and interns. Designed, developed and implemented strategic HR recruitment and retention
plans for sourcing qualified talent. Provided consultation and staffing support to managers and front-line personnel in recruitment
and selection of qualified applicants. Lead efforts to improve HR administrative processes, including complete audit, procedures
and training for I-9. Managed all applicable vendor relationships.
Accomplishments:
 Designed and coordinated HR programs and services, including internships, new employee orientation and relocation
coordination.
 Designed, developed and delivered manager, team and employee training.
 Facilitated the completion of Affirmative Action Plans, EEO1 and annual compliance reporting. Prepared summary reports
for HR leader teams and generalists. Worked with IT and HRIS to implement PeopleSoft applicant tracking system.
Partnered with Diversity Manager to develop diversity programs, affinity groups, manager and employee training.

2. Employee Services Supervisor, 1996-1998-Promoted to Manager -1998
Managed front- line HR employees in the areas of benefits, leave administration, staffing and HRIS. Represented Human
Resources in the design, development and implementation of PeopleSoft HRIS system. Managed employee relations and
performance management issues as needed.
Senior Human Resource Generalist, 1994-1996
Functioned as a consultant, advisor and primary HR contact for executives, managers and employees in assigned business units.
Ensured appropriate development, implementation and execution of HR strategies and functions, including staffing, employment
law, training and facilitation, organizational development, compensation and benefits, employee relations, labor relations and
performance management.
Held positions as Corporate Policy and Procedure Specialist, HR Representative, 1986 – 1994 Served as a liaison between
HR, Legal and Labor Relations for Star Tribune policies and procedures. Researched, wrote and communicated HR policies,
procedures and programs throughout Star Tribune and Corporate. Recruited, interviewed and referred qualified talent to fill vacant
positions.
EDUCATION University of Minnesota – B.A. Business Administration
HUMAN RESOURCE TRAINING/CERTIFICATIONS
HR Generalist Certification Interaction Management Trainer - Certification
Team Facilitation – Group Process Certification Diversity Training – NNA Train the Trainer (Newspaper)
Career Architect - Certification PeopleSoft HRIS 8.9
MEMBERSHIPS/VOLUNTEER WORK
President African-American Forum, Star Tribune 8
years
Twin Cities Diversity Roundtable
North High Career Center Advisory Board 1995-
2002
National Association of African-Americans in HR
Fundraising volunteer, Southside Family School Board Director, Star Choice Credit Union 8 years