2. NOVEMBER GEMS WINNERS
Kayla Young- Leadership & Service Center
Elise Lewis- Capstone Scholars
Dylan Garren- Undergraduate Admissions
Sammie Burt- Student Life
Christina Jackson â University Housing
Andrea Williams- Student Success Center
Elaine Belesky- Registrar
Haley Joy- U101
Jordan Lahr- Student Success Center
4. DIVISION DUOS
⢠6 weeks into our mentorship
⢠Hope you have had the chance to connect with
⢠Lots of upcoming opportunities
⢠Finally hot coffee weather
⢠Winter sports (menâs & womenâs basketball started this week)
⢠Conference season is approaching
⢠Lots of opportunity to share/discuss ideas & trends
⢠Reach out to Jessie or Michelle at sapdteam@mailbox.sc.edu
with any questions or concerns.
4
5. UPCOMING EVENTS
⢠What's Dennis Reading?
⢠Thursday, November 11th, 9-10 a.m.
⢠Registration link on the PD Team website
⢠Winter Celebration & December LETS
⢠This is a teaserâŚ
⢠Announcement made at the end of the meeting
6. UNIVERSITY 401 -PREPARING FOR A CAREER IN
HIGHER EDUCATION (SPRING 2022)
⢠This unique course is designed for juniors and seniors who
want to learn more about the variety of career options available
in the field of higher education and student affairs.
⢠In this course, students will have the opportunity to reflect on
their college experience, receive guidance in the graduate
school search and application process, and have firsthand
interaction with higher education professionals from across the
University in a small classroom setting.
⢠Contact Katie Hopkins (strickkj@mailbox.sc.edu) for more
information
6
7. STAFF SENATE IS SEEKING
FEEDBACK ABOUT COVID-19
⢠Staff Senate is interested in receiving feedback regarding your
COVID concerns for the Spring 2022 semester. The goal is to
provide all staff feedback to the COVID Advisory Team for
UofSC next week.
⢠Please email the Divisionâs Staff Senator email with all
concerns/feedback before or by Monday, November 8:
sasenators@mailbox.sc.edu
7
8. SAAS DIVISION MEETING:
FALL 2021 CLASS UPDATE
Friday, November 5, 2021
Mary Wagner, Ph.D.
Assistant Vice President for Enrollment Management
Executive Director Undergraduate Admissions
11. THE FIRST PANDEMIC YEAR â FALL 2020
⢠Very frightening for most schools everywhere
⢠Spring 2021 confirmed many of our fears on the whole:
⢠Community college enrollment way down
⢠Freshmen enrollment on decline nationwide
⢠Low income, BILPOC ď lower enrollment
⢠Men tapping out of college
⢠Transfer populations less reliable source of enrollment
17. INTRODUCINGâŚ
THE CLASS RECRUITED
FROM OUR KITCHENS!
âI donât think you guys
really worked during
the pandemic.
You sure did spend a
lot of time in the
houseâŚâ
--Maryâs first husband
18. UofSC SYSTEM HEADCOUNT ENROLLMENT
Total
52,604
52, 663
51,439
51,130
50,099
49,449
40,510
41,155
42,394
42,883
43,841
43,218
41,868
7,242
7,198
6,922
6,707
6,917
7,481
7,946
1,697
1,746
1,814
1,849
1,875
1,905
1,881
0 10,000 20,000 30,000 40,000 50,000 60,000
Fall 2015
Fall 2016
Fall 2017
Fall 2018
Fall 2019
Fall 2020
Fall 2021
Undergraduate Graduate Professional
Source: OIRAA, www.ipr.sc.edu
19. NEW UNDERGRADUATE STUDENTS FALL 2021*
PROJECTING OVER 8,000
*preliminary as of 8/10/21
Freshman
77%
Transfer
15%
Gateway+Pathway
4%
Other
4%
Other
8%
27. 2021 FRESHMAN CLASS TOP 10 STATES
North Carolinaâ Pennsylvaniaâ
New Jerseyâ Marylandâ
Georgiaâ Ohioâ
New Yorkâ Massachusettsâ
Virginiaâ
Illinoisâ
28. 2021 FRESHMAN CLASS TOP MAJORS
Biological Sciences Exercise Science
Pre-Nursing Psychology
Undeclared
Sport and Entertainment
Management
Business Undeclared Finance
Pre-International Business Public Health
10 Majors account for 52% of freshman class
29. OPPORTUNITY ABOUNDS FOR SC RESIDENTS
99%
Fall 2021
Proportion of SC applicants who are admitted to fall freshman class, Gamecock Gateway, or Palmetto Pathway
30. SINCE 2008 RECESSION, RESIDENT ENROLLMENT HAS
GROWN FASTER THAN HS PIPELINE AS A WHOLE
+17.6%
All South
Carolina
HS
Graduates
+51%
SC
Resident
Freshmen
+68%
Freshman
Class
(Total)
Fall 2008-Fall 2021, COL only
Source: UG Admissions Annual Report, WICHE
31. MORE UNDERREPRESENTED FRESHMEN
SINCE 2016 (INCLUDES NON-RESIDENTS)
African
American
+ 84%
*Unofficial, counts as of 8/17/21
Hispanic
+ 53%
URM
+ 65%
Freshman
Class
+21%
32. PROFILE OF 2021 COHORT
155 Recipients
1. Average family income: $20,609
2. Gender: 70% Female
3. Race:
â˘White (38%)
â˘Black (25%)
â˘Hispanic (16%)
â˘Asian (14%)
â˘Two or More Races (7%)
PERCENT OF GIFT AID
⢠93% Gamecock Guarantee
⢠60% Overall Resident
Freshmen
PERCENT OF LOAN AID
⢠5% Gamecock Guarantee
⢠39% Overall Resident
Freshmen
AVERAGE RETENTION
2008 TO 2020
FRESHMAN TO SOPHOMORE
⢠90% Gamecock Guarantee
⢠89% UofSC Columbia Overall
GAMECOCK GUARANTEE
72%
AVG 6-year grad
rate
(UofSC overall rate is
73%)
33. MORE ABOUT THE FRESHMAN CLASS
⢠Emma and William â Most popular names
⢠51% from South Carolina
⢠60% Female
⢠22% URM
⢠17% First Generation in College
⢠18% Pell Eligible
⢠37 sets of twins, 1 set of triplets
⢠95 Valedictorians
⢠1,807 high schools represented
⢠46 states and territories, including District of Columbia and
31 countries
⢠All 46 SC Counties represented
Preliminary as of 8/2/21
38. FALL 2021 - TOP 10 TRANSFER INSTITUTIONS
Midlands Technical College
Trident Technical College
York Technical College
Greenville Technical College
Central Carolina Technical College
College of Charleston
Winthrop University
Clemson University
Coastal Carolina University
Florence-Darlington Technical College
39. 2-YR ENROLLMENT -
CANARY IN THE COAL
MINE
⢠Technical colleges in our state play a critical
role in serving higher numbers of low income
and minority students, providing a path to 4-
year institutions.
⢠2Yr institutions were disproportionately
impacted by pandemic, effects were stronger
among students in low income and minority
groups.
⢠Remains unknown how this will affect future
flow of transfer students. When their
enrollments are down, we see declining
numbers of transfers in the following years.
⢠2 Yrâs, like many 4 Yrâs are deeply concerned
about revenue losses. They may work harder
to keep, incentivize finishing at their institution
instead of encouraging more immediate
transfer when student is eligible.
Source: Insights shared during 2021 College Board Forum
50. UOFSC AND YOU SURVEY
Survey Goals
⢠Real-time interventions with first-time, full-time students
⢠Collection of data that to inform university leadership
Survey Structure
⢠42 Questions
⢠Questions aligned in categories
⢠Academic Behavior
⢠Adjustment
⢠Community and Living
⢠Financial
⢠Other
Administered early in the Fall Semester
51. RETENTION SURVEY BY THE NUMBERS
Fall 2020 â Fall 2021
Preliminary Retention Rates by Survey Status
Survey
Status
Retention
Rate
Completed 89%
In-Progress 84%
Not Started 83%
Retention Survey Response Rates
Survey
Year
Response
Rate
2018 50%
2019 67.78%
2020 46.74%
2021 62.9%
52. RETENTION SURVEY BY THE NUMBERS
Item Return Average
Non-Return
Average
I belong at USC. (H) 5.4 4.7
I am participating in student
organizations this semester. (H)
4.7 4.0
I am satisfied with the major I
selected. (UAA)
5.0 4.5
I am proud to be a USC student. (H) 5.6 5.1
My costs for next semester will be
covered. (FA)
4.7 4.3
I like where I live. (H) 5.2 4.8
I believe that a degree from USC is a
worthwhile investment. (N/A â H)
5.4 5.0
Fall 2020 â Spring 2021
Returners and Non-Returners by Item Survey Response
53. RETENTION SURVEY BY THE NUMBERS
50.0%
55.0%
60.0%
65.0%
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
100.0%
I belong at UofSC. I am participating in student
organizations this semester.
I am satisfied with the major I
selected
I am proud to be a UofSC
student.
My costs for next semester will
be covered.
I like where I live.
Percentage
of
Agreement
Questions Predictive of Return
2019 Agreement 2020 Agreement 2021 Agreement
54. RETENTION SURVEY BY THE NUMBERS
60.0%
65.0%
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
100.0%
105.0%
I am participating
in student
organizations this
semester.
I get along with my
roommate(s)
I know where to
get help if I'm
struggling in a
class.
I know where to
get help if I'm
struggling with
personal issues.
Getting a college
degree is important
to me.
I am motivated to
maintain a GPA of
at least 3.0.
I am coming back
to UofSC next
semester.
I intend to
complete at least
15 credit hours per
semester.
I believe that a
degree from UofSC
is a worthwhile
investment.
I get to my classes
on time.
Percentage
Percentage Agreement by Question
Fall 2019 Agreement Fall 2020 Agreement Fall 2021 Agreement
56. THE SOPHOMOREINITIATIVE
⢠17-year-old initiative emerging from the 2003 Retention
Committee
⢠2016 NASPA Excellence Award- Gold Level
⢠Targets students in their 2nd undergraduate year at UofSC
through:
⢠Research and Assessment
⢠Programming
⢠Outreach
⢠Communication
57. SOPHOMORE SURVEYS AND FOCUS GROUPS
⢠Focus Groups conducted annually since 2004
⢠Surveys conducted consistently since 2010
⢠Spring 2021 Highlights
⢠Sophomores have an extremely strong sense of self and a "can-do"
attitude
⢠They were extremely frustrated and disappointed with faculty/ the
online experience
⢠69% of respondents agreed/strongly agreed that UofSC is a good fit for
them given their educational goals (83% in 2017)
⢠88% of respondents agreed/strongly agreed they plan to return to
UofSC in Fall (96% in 2017)
59. COMPARISON OF FRESHMEN AND SOPHOMORE
RESPONSES
50.0%
55.0%
60.0%
65.0%
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
100.0%
I belong at UofSC. I am participating in
student organizations this
semester.
I am satisfied with the
major I selected
I am proud to be a UofSC
student.
My costs for next
semester will be covered.
I like where I live.
Percentage
of
Agreement
Questions Predictive of Return
2019 Agreement 2020 Agreement 2021 Agreement
60. PROGRAMMATIC
⢠Fall Semester
⢠SophoMORE September- Series of events designed to welcome
sophomores back to campus and help them adjust to their second year.
Approximately 6,500 students participated in 41 events from August 19-
September 30, 2021.
⢠Spring Semester
⢠SophoMORE Life Hacks- series of events to help second year students
learn "adulting" skills
⢠SophoMORE Halfway There Celebration- April event celebrating that
sophomores have 4 semester down, and 4 semesters to go. Receive a
commemorative Class of 2024 garnet and black grad tassel.
61. OUTREACH
⢠Second-Year Checklist
⢠One-on-One SophoMORE
Success Consultations
⢠Open to all second-year
students
⢠Specifically targeted at 2.0-2.49
and 2.5-2.75 GPAs with
invitations
62. COMMUNICATION
⢠Snail Mail postcard sent to home
address in summer
⢠Welcome Back email from
previous U101 instructor
⢠Welcome email from the SSC
⢠Monthly emails from the SSC
with each month highlighting a
different topic of importance in
the second year
64. STUDENT SUCCESS CENTER USAGE DATA
AY 2020-2021Highlights:
⢠49,814 visits to the Student
Success Center
⢠6,959 Unique Students
⢠2,729 First Year Students
65. STUDENT SUCCESS CENTER- RETENTION
Student Success Center: Unique Student Visits and Retention Rate
Entering Cohort (First
time freshman)
Unique
Students w/
At Least One
Visit to the
SSC
# Retained to
Fall
# Not
Retained to
Fall
Retention Rate to Following Fall
Semester for Students w/ At Least
One Visit to the SSC
Fall 2017 (not including
Transfers)
3,423 3,119 304 91.1%
Fall 2018 (not including
Transfers)
2,903* 2,685 218 92.5%
Fall 2019 (not including
Transfers)
3,878 3,563 315 91.8%
Fall 2020 (not including
Transfers)
2,729 2,462 266 90.2%
67. EARLY ALERT AND INTERVENTION
⢠Current Targeted Retention Campaigns (Fall 2021)
⢠Test Optional Students in Collaboration with Admissions
⢠UofSC and You Retention Survey Intervention
⢠Incomplete Initiative
⢠Sophomores between 2.0-2.5 GPA
⢠Students Retaking Classes
⢠Progress Reports/Alerts
⢠Past Retention Campaigns
⢠Rising Sophomores (Summer 2021)
⢠Hurricane/Natural Disasters (as needed)
⢠Continuing Student Covid-19 Outreach (Summer 2020)
68. CALL CENTER DATA
Call Center: Total Number of Calls (Incoming and Outgoing)
Summer 2020 Fall 2020 Spring 2021 Total AY 2020-2021
Total # of calls 16,149 22,619 12,556 51,324
69. CURRENT TARGETED RETENTION CAMPAIGNS
Insert Population Name: Admissions Intervention
Call Outcome Number
Did Not Speak to Student 144
Left Message 244
Parent Call 3
Spoke to Student 337
Number of Calls 728
MISC (include noteworthy call records,
themes, etc.)
35 Students Scheduled an Appointment
with an SSC Service
13 Students already has an
appointment scheduled/attended an
appointment at the time of call
164 Students were informed of SSC
Services (Tutoring, SI, Success
Consultations, etc.)
123 Students declined an appointment
2 Students withdrew from UofSC
70. CURRENT TARGETED RETENTION CAMPAIGNS
Insert Population Name: Repeated Course
Call Outcome Number
Did Not Speak to Student 87
Left Message 213
Parent Call 2
Spoke to Student 160
Total 462
MISC (include noteworthy call records,
themes, etc.)
1 Student asked not to be called during
class and to be removed from our call
list because she gets these calls âall the
timeâ
1 other student was irritated we called
b/c she received several calls already
1 student (on baseball team) said he
would look into private tutoring.
71. CONTINUING STUDENT CALL CAMPAIGN
Continuing Call Outreach Campaign: Call Outcomes
Spoke to Student/Spoke to Someone
Other than Student
7,012 (43%)
(Team Lead Only) Follow Ups 259
Requesting Team Lead Follow Ups 258
Student Did Not Have Any Questions 3,842
Successfully Answered Student
Questions/Resource Connection
2,653
Did Not Speak to Student 9,137 (57%)
Left a Message (or 42% of total calls) 6,725
Hung Up On 204
Disconnected 355
Voicemail Full 979
Voicemail Not Set Up 609
Wrong Phone Number 265
Total Calls 16,149
Continuing Call Outreach Campaign
â˘In Summer 2020, the Student Success
Center led a campaign to call students
planning to return for the Fall 2020
semester in order to communicate
university expectations and identify
questions that students and families had
regarding COVID-19.
â˘The Student Success Center oversaw 170
volunteers who made/received 16,149
phone calls, including
the President and Chief of Staff.
72. RISING SOPHOMORES CAMPAIGN
Call Outcome Total Calls
Did not speak to
student 894
Left message 1969
Other 40
Parent Call 31
Spoke to student 1880
Grand Total 4814
Main Themes:
⢠COVID-19: 155 (Vaccines, Virtual Classes,
Masks, etc.)
⢠Academic Concerns: 56 (transfer credits, major
change, etc.)
⢠Financial Concerns: 26 (student loans, MM
appointments, scholarships/financial aid, etc.)
⢠MISC: 14 (Housing, Health Insurance, etc)
Withdrawals: 8
⢠692 students were excited about Sophomore
September and really appreciated the call
checking in!
73. PROGRESS REPORT CAMPAIGN
⢠New Progress Reports & Ad Hoc Alerts Process:
⢠College of Arts & Sciences: BIOL 101, BIOL 102, BIOL 243, BIOL 244,
CHEM 102, CHEM 111, CHEM 112, CHEM 333, CHEM 334, ENGL 101, ENGL
102, MATH 111, MATH 111i, MATH 115, MATH 122, MATH 141, MATH 142
⢠College of Engineering & Computing: AESP 101, BMEN 101,
BMEN 212, CSCE 102, CSCE 145, CSCE 146, CSCE 190, CSCE 211, CSCE
212, CSCE 215, CSCE 240, CSCE 274, CSCE 350, CSCE 390, ECHE 101,
ECHE 300, ECIV111, ECIV 200, ECIV 220, ECIV 320, ELCT 101, ELCT 102,
ELCT 221, EMCH 101, EMCH 200, EMCH 201, EMCH 290, EMCH 310, EMCH
354, EMCH 360, ENCP 101, ENCP 105, ENCP 360, ITEC 101
⢠College of Hospitality, Retail and Sport Management: HRTM
110, HRTM 280, RETL 261, RETL 262, RETL 265, RETL 268, SPTE 201, SPTE
202, SPTE 203, SPTE 274
⢠Darla Moore School of Business: ACCT 225, ACCT 226, ACCT 324,
ECON 221, ECON 222, FINA 363, FINA 365, FINA 469, FINA 470, MGMT 371,
MGMT 478, MGSC 290, MGSC 291, MGSC 394, MGSC 395, MKTG 350
⢠School of Music: MUSC 115, MUSC 117, MUSC 215, MUSC 217, MUSC
518
⢠University 101 Programs: UNIV 101
75. PROGRESS REPORT CAMPAIGN
Faculty and Instructors: Course Progress Reports Submitted
Summer
2020
(Maymester
-August)
Fall 2020 Spring 2021
Total AY
2020-2021
# of Total At-Risk
Progress Reports
98 2,738 2,031 4,867
# of Unique Progress
Reports
96 1,994 1,594 3,684
# of Unique Courses
for Progress Reports
9 71 107 187
# of Unique
Instructors/Campus
Partners for Progress
Reports
14 155 120 289
76. PROGRESS REPORT DATA
Semester
# of At-Risk
Progress
Reports
Number
Attended
Percent
Attended
Percent
#ABC/attended
Percent
#ABC/non-
atended
Difference in
ABC %
Percent
#DF/attended
Percent #DF
non-attended
Difference
in DF %
Percent
#W/attended
Percent
#W/non-
attended
Difference
in W %
Fall 2019 3,367 1092 32.43% 49.54% 50.15% -0.6% 26.92% 29.05% 2.13% 25.27% 20.79% -4.48%
Spring 2020 1,737 253 14.56% 43.48% 48.99% -5.5% 4.35% 5.39% 1.04% 8.30% 7.61% -0.69%
Fall 2020 2,381 1006 42.25% 64.91% 52.77% 12.1% 21.47% 28.50% 7.03% 13.12% -2.48% -15.60%
Spring 2021 1,745 679 38.91% 69.07% 62.48% 6.6% 20.18% 26.36% 6.18% 10.16% 10.60% 0.44%
ABC- Percentage of students that receive an ABC in the course they received a Progress Report
DF- Percentage of students that receive a DF in the course they received a Progress Report
78. GAMECOCK SCHOOL
SUPPLIES
Student Status Number of Visits
Freshman 104
Junior 45
Senior 31
Sophomore 37
Grand Total 217
â˘The Gamecock School Supply closet has notebooks, pens, pencils, highlighters, scantrons,
blue books, planners, dry erase boards, calculators, iClickers, and more!
â˘The Gamecock School Supply closet is located in the Student Success Center on the
Mezzanine Level of the Thomas Cooper Library. Supplies can be picked up any
time Monday-Friday between 9am-5pm.
Donate
â˘Donations are highly appreciated and keep our services running. To donate, please visit our
Amazon Wishlist or drop off gently used items to the Student Success Center
during business hours.
79. COURSE SPECIFIC ACADEMIC SUPPORT
Peer Tutoring Supplemental Instruction
Peer Writing &
Communications
80. COURSE SPECIFIC ACADEMIC SUPPORT â
SUPPLEMENTAL INSTRUCTION
Supplemental Instruction
Total
Visits
Unique
Students
Repeat
Students
Avg.
Visit/Stude
nt
FA17-SP18 33,186 5299 3600 6.26
FA18-SP19 39,732 5750 4989 6.90
FA19-SP20 35,752 5609 4893 6.37
FA20-SP21 40,016 4857 3651 8.23
81. COURSE SPECIFIC ACADEMIC SUPPORT â
SUPPLEMENTAL INSTRUCTION
* Spring 2020- students had Pass/Fail
Option
*Spring 2020- Started only assessing
DF rate and not Ws due to later W
date
84. CAREER ENGAGEMENT
Career preparation and support students receive
while at UofSC impacts:
⢠Lifelong trajectory
⢠Earning potential
⢠Social and Economic mobility
⢠The successful continuation of the student lifecycle
85. CAREER ENGAGEMENT MATTERS
MOTIVATIONS FOR PURSUING A DEGREE
Data from the 2020 NACM Alumni Survey at the 5 & 10-year Mark
* Higher for UofSC when compared to National data
*
86. CAREER ADVICE DURING DEGREE
Did you receive career advice from your institution while you were there?
The career advice I received has been helpful.
% responding âyesâ
University of
South Carolina
Peer Institutions U.S. Institutions
2010 58.7% 49.3% 51.0%
2015 60.5% 57.1% 59.2%
Overall 59.5% 53.6% 55.6%
% agree/strongly agree
University of
South Carolina
Peer Institutions U.S. Institutions
2010 87.1% 84.0% 83.5%
2015 91.8% 85.5% 84.3%
Overall 89.4% 84.9% 84.0%
Data from the 2020 NACM Alumni Survey at the 5 & 10-year Mark
88. ACCESS TO EMPLOYMENT DATA
⢠Students have access to
⢠employment data through:
⢠Handshake
⢠Navigate Career Exploration
(App)
89. SAMPLE CAREER INITIATIVES
⢠Federal Work Study in Handshake (partnership with FA & HR)
⢠Career Studio Peer Educators
https://www.youtube.com/watch?v=xmyPEaqQ6Hs
⢠Redesign of Career Fairs and Employer Engagement
⢠In-person, Virtual, Self-Service, and Hybrid Career Services for Students
⢠Career Champions
⢠Graduate Student Hub (partnership with Grad School & Fellowships)
⢠Partnership with Carolina Closet for a Clothing Rack
⢠Professional Development Support
o MCAT Prep
o Richter Scholarship and Mini Grants
91. THOUGHT LEADERSHIP & RESOURCES
NATIONAL RESOURCE CENTER - FYE & SIT
⢠Conferences
⢠Online courses
⢠Journal of the First-Year Experience &
Students in Transition
⢠2 electronic newsletters: E-Source for
College Transitions and The Toolbox
⢠Books, research reports, and guides
⢠Original research agenda
⢠Presentations, services, and consultation
⢠Major grant initiatives
⢠Universe of social media and online
communications
⢠Partnerships with higher education
organizations and associations
⢠International collaborations
95. DECEMBER LETS EVENT
⢠Rules to come
⢠So many rulesâŚ
⢠Fundamentals
⢠Sign up as an office
⢠Receive your kits
⢠Build your house
⢠Deliver prior to Winter Celebration
⢠Get judged ď
⢠(Maybe) Win a prize
⢠Look for link to sign-up in Stay
Informed
102
96. PLEASE COMPLETE OUR SURVEY !
Feel free to reach out to us
with any feedback, questions
or concerns
sapdteam@mailbox.sc.edu
Editor's Notes
Doug Conant says pick a quote of the year and aspire to it. Among Yogis, we call this âsetting our intention. Doug is a leadership expert/consultant, formerly of Nabisco, Campbell South, Avon, General Mills and Kraft.
Yes, Bob Bitchin is a real person. When I searched for the source of this quote, his name came up. Check him out at bobbitchin.com.
I feel bad for his mom, or maybe I feel good. Iâm showing my age here, but sheâs totally bitchinâ!
Most schools experienced declines in enrollment with some exceptionsâthose with higher rates of selectivity were able to maintain enrollment goals, and there were opportunities for students to earn admission to schools they might not have been able to access without the pandemic.
This included higher than usual rates of transfer to more selective colleges that made of up enrollment shortfalls with students. Willing to pay. Wealthier students were the one most likely to benefit.
Transfer students - experienced double digit decline in lateral transfer, and decline in upward transfer (only 1.5% over all, but 4 x steeper for those transferring into less selective/broad access institutions).
Up to 9% more students transferring into the most selective institutions. There was a lot of opportunity to transfer if you could afford it.
Other groups were adversely impacted
CCs are struggling, as Iâll show in a minute
Freshman ccounts are down in all sectors nationwide
Low income students appear to be tapping out
Minority students are disproportionate affected by pandemic and economic downturn
Men are not attending at the same rate.
And transfer students saw some movement but only among those who could afford to.
Â
These stats are focused on UG enrollment only.
UofSC COL is really bucking the trend. Thanks to the Fall 2021 class, we have recouped some of our headcount losses on account of attrition in the SO and JR classes, the groups that experienced the most attrition during the 20-21 year.
Undergraduate enrollment declines weren't even across four-year colleges. They were concentrated at less-selective schools, which saw enrollment drop 4.7% this fall from the year before. Highly selective four-year institutions, meanwhile, saw an overall enrollment increase of 2.1%.Â
UofSC Freshmen may be up, but most were not, even in this bounce back year.
First-year enrollment continued to sink, even though this fall's overall decline of 3.1% is only a fraction of last year's decrease of 9.5%. Despite the year-over-year decline shrinking, first-year enrollment is still down 12.3% since 2019.
All groups experienced declines, but non-white groups and international students were most adversely impacted
Updated 10/29/21 MTW
OIRRA http://oiraa.dw.sc.edu/enrollment/prel2021/fall/pr101421.pdf
System down about 1.46% overall
COL UG down 1.84% (about 500 fewer than last year, mostly due to attrition at SO, JR level during pandemic, mostly OOS students.
Most of COL Gains are in Grad school
MTW UPDATED 8/10/21
File path: K:\Data\Annual Reports\10-Year Trend Charts_0801318_Data
Much of our focus is on the incoming freshmen class, but thatâs only part of the makeup of our new students. Predicting over 8000 new undergrads for Fall 2021 (preliminary). It will take a few weeks to freeze the fall file before we have official fall data, but:
Fall 2021 Estimates
Freshmen 6150
Transfers 1325
Other New Student 400+
Pathway+ Gateway 300+
Total 8000+
ERO Updated 8/11/21 - Excel chart saved:Â
We have to start with a large prospect pool of more than 400,000 students, which reduces down over a 3 year cycle to an entering class of approximately 6000. This year's inquiry and prospect pool increased. Some of the inquiry increase can be attributed to using more web activity and email clicks as a way to move students from prospect to inquiry. We needed to do that to account for students who were not inquiring in traditional ways (visits, score sends, college fairs).
We also needed to buy more names because we had less ability to target via testing.Â
Sophisticated marketing and recruiting strategy with multiple communication channels, print, email, phone, text, social media, in-person, on-campus, off-campus, etc. Admissions sent over 9 million emails over the last year.
During the 2020-2021 recruitment cycle, we sent more than 24 million emails to prospective students, parents and high school counselors.Â
Over 60K attendees among virtual events
The new online virtual event platform launched in summer 2020 has garnered more than 110,000 interactions.
Everything from tours, info sessions, faculty interaction and scholar recruitment had to go online.
Our print and digital marketing is enhanced through personalization and face-to-face interaction throughout the college search process. We have regional admissions representatives and admissions counselors attending more than 3,000 events per year in more than 25 different states and several different countries.
Additionally, we rely on telecounselors and student workers to call, write personalized notes, email and live chat with prospective students. While our primary focus is on domestic freshman, we also communicate and recruit transfer students, those students who are returning to UofSC and students who previously attended another USC campus.
1344 Tours in Spring 2021 (only 2.75% less than spring 2019)
Limited guest number on tours
6398 students attended in person sessions/toursâ90% of spring 2019 numbers.
Mini-ASD
Yield for ASD attendees was 59.5%
Compared to 46.8% yield for tour only attendees
17.8% yield on students who made no visit.
Fall 2021 was first year for Test Optional
42% of applicant pool applied Test Optional and accounted for 32% of all enrollments
NR were more likely to apply TO (45%) as were URMs (47%) and 1st Gen (50%)
Less than a quarter of SC applicants applied TO, as many students qualify for LIFE and PFELL using test scores.
Yield was higher for TO admits across all population types: residency, URM status and 1st Gen.
MTW UPDATED 7/23/21
File path: K:\Data\Annual Reports\10-Year Trend Charts_0801318_Data
App growth driven by non-residents, which have increased 82% since 2012. Â (black line)
Record number of applications, both in-state and out of state, in a year when the # of HS graduates has remained flat, nationally.
Between 2012 and 2021, HS grad rates have declined by just under 1 %. (source WICHE)
Class of 2021 is year 3 of a 3 year national decline in HS graduates, an echo of the 2001 recession following 9/11.
UofSC Ten year app growth in-state = 26%, out of state = 119%, overall = 82%
Since 2012, SC high school grads have been projected to increase by only 2.3%
UofSC app growth is outpacing growth of SC Population overall, even during the pandemic.
MTW UPDATED 8/17/21
File path: K:\Data\Annual Reports\10-Year Trend Charts_0801318_Data
ENROLLED students increased by 34% since 2012
App growth driven by non-residents, which have increased 106% since 2011. Â (black line)
Record number of applications, both in-state and out of state, in a year when there are fewer HS graduates nationally.
Between 2012 and 2021, HS grad rates have declined by less than 1% (source WICHE)
Class of 2021 is year 3 of a 3 year national decline in HS graduates, an echo of the 2001 recession following 9/11.
UofSC Ten year Enrollment growth in-state = 34%, out of state = 48%
Since 2012, SC high school grads have been projected to increase by only 2.3%
UofSC rate of SC enrollment is outpacing rate of increase in SC grads overall, even during the pandemic.
Updated 8/12/21 MTW
6150 Freshmen 1400 Capstone, 597 Honors
51% SC Resident
This profile is a tad better than last year. First year of superscoring ACT and Test optional. Students who applied test optional are not included in the score profile.
Gateway and Pathway are bridge programs. They live on campus and are ânew in collegeâ but not taking USC Columbia courses.
**About 32% of our Freshman class was admitted without consideration of Test Scores.**
Updated 8/11/2021 MTW
Drop in Fall 2020 due to loss of out-of-state students.
COVID resulted in enrolling more SC residents in 2020, a factor that impacted our overall profile. We rely on NR to help lift our profile.
2021 was first year for TO. This profile improvement is promisingâwe were able to recapture most of our NR market. Also, profile reflects only those student admitted with test scores.
Beginning Fall 2020, Institution made more intentional effort to ensure that a greater proportion of the class is from SC. This means we have to admit more SC students, go deeper into the pool at a time when the number of HS graduates is not growing quickly.
Updated 8/11/2021 MTW
ACT superscore in effect for first time this year. Note: this practice is part of national trend and intended to accommodate ACT reporting practices/changes launched in 2021.
CHE will also allow ACT superscoring for LIFE/PFELL beginning 2022.
ACT = 28 is equivalent to a 1310 SAT.
ACT equivalent is higher than SAT of 1245 because more SC residents take the SAT and they score lower on average than non-residents (4 points lower on ACT, 107 points lower on SAT)
60% send ACT scores, 76% send SAT scores.
MTW Updated 7/23/21
Source: S_F21 all Admit types Apps by Capture scores 20210713
Updated 7/23/21 MTW
10 majors account for 52% of the Freshman class.
Listed in order of popularity. Note that Undeclared and business undeclared are #3 and 4, accounting for slightly more than 1 in 10 freshmen.
Undeclared â often know what they want but havenât formally declared their majors yet. Most students change majors at least once.
Health related majors (bio, nurs, exercise Sci, public health) account for roughly 1 in 5 new students.
Biological Sciences 529
Pre-Nursing 496
Undeclared 401
Business Undeclared 390
Pre-International Business 307
Exercise Science 307
Psychology 306
Sport and Entertainment Management 274
Finance 233
Public Health 199
Three-tiered system in the state, we have created a fourth tier that includes pathway programs.
MTW Updated 7-23-21
Source: Annual Report, WICHE
Since the recession, weâve grown with nonresidents, but we arenât displacing SC students. In fact SC resident enrollments have increased at a faster rateâalmost 3 times faster-- than the increase in SC high school graduates on the whole.
Between 2008 and 2021, USC-C has increased SC enrollment in freshman class by 51% and by 64% overall (FR+GG).
Within same timeframe, the number of SC graduates has only grown by 18%.
Growth in Freshman class since recession is 51% (resident and non-resident)
MTW Updated 8/17/21
Source: OIRAA, UG Admissions reports
File Path: C:\Users\wagnermt\OneDrive - University of South Carolina\Diversity reporting\2016-2019 Columbia Race data_OIRAA 082620
Note: These counts for AA are not AA+. AA are those meeting exclusive IPEDS Definition. There may be some AAâs in the Hispanic Definition.
Most of our diversity comes from in-state. Adoption of Test Optional for the 2021 year helped diversify the applicant pool, especially OOS. For example, we saw a 50% increase in # of nonresident AAâs enrolling in the freshman class compared to a 2.5% increase among SC AAs.
2016 was year for 3 Fâs â Flag, Flood, Football
Why use this date? To show how far weâve come and how quickly
Diversity is outpacing overall growth in the class.
2016 to 2021Â Â Â
URM Increase 62%
AA increase 85% USC Columbia enrolls more AA than any other 4 year in SC, approx. 21% of all AAâs pursing 4yr degree in SC.
One of only 5 colleges in SC with more than 2000 AA enrolled. The other 4 are Tech colleges Half of all AAâs enroll in SC Technical College
Hispanic Increase 53%
Freshman Class increase 21%
Updated 7/21/21 by Ashley Bailey-Taylor
The 2017 Cohort was our largest to date! This is very reflective of the Overall University Freshmen Class. 36 of 46 counties are represented in the 2017 Cohort.
38% of our 2014 Cohort that graduated within 4 years did so without any student loan debt incurred.
We have more eligible students that we have aid to support.Â
17% of freshmen are first generation college students.
18% of freshmen are Pell-eligible (low income)
Guarantee students retain at higher rates than overall, demonstrating that if we can remove financial burden, students can be just as successful.
MTW Updated 8/2/21
Nationally, women make up 57% of college students. Women passed men in 1979.
At UofSC, this is one of the highest proportions of women enrolling in freshman class.
Approximately 18% are first-generation college students
First time in a long while that weâve have all 46 SC counties in freshman class.
Approximately 18% are Pell-Eligible (freshmen) â Confirmed by Jderrick 7/26/21
SCHC students would be competitive at any school in the country but they chose USC.
Student Athletes compete at the highest level: D1, power 5, and they have to be focused, disciplined, and manage time carefully.
8% of undergrads and 4% of graduate students are registered to receive some sort of ADA accommodation. Students come to college thinking that they might not need SDRC services - even if they had them in high school - but eventually find their way to services after poor academic achievement - the point being: faculty can help student access services if they see struggles; and (b) the SDRC serves both undergraduate and graduate students.
Needs to be updated
We are about 12.5 percentage points better than the mean six year grad rate of 59.8% for selective public research, five year rate is 54.8, and four year rate is 34% according to ACT 2011 report.
Only 80 public universities in the country have a six-year grad rate of 67% or higher.
Only about 50 public universities have higher graduation rate than USC-Columbia (out of about 800 schools).
MTW Updated 8/12/21
565 4YR+ Public universities offering at least bachelors degree
National Avg 6 year grade rate for 2013 Cohort of 4 year is 61.9%
For all 4 year colleges in US 6 year grad rate is 59.5%
Only 59 public universities (about 10%) in the country have a six-year grad rate of 76% or higher. There are 565 public 4 year schools offering at least a bachelors according to IPEDS.
Only about 59 public universities have higher graduation rate than USC-Columbia (out of about 565 schools).
(UofSC =76.8%)
Finally, In addition to conducting personalized outreach, Advisors often have a lot of context regarding why students decide to not return.
For those students who do decide to leave us, we have collected a list of reason whyâŚand what led to their decision.
For example, for Fall 2020 and Spring 21, here is the distribution of reasons from about 30% of the undergraduate population. (Select all that apply)
- transferring to another institution,
- financial difficulty
- You can see there was a spike in students indicating mental health concerns.
- For Fall 2020 we added a few fields such as âonline classes, COVID, travel concernsâ
As we know⌠Advising is the only required touch point with every student, every semesterâŚand students are often quick to respond when their assigned advisor contacts them and expresses care.
Therefore we want to ensure students get the support and resources they need.
Finally, I did want to mention that weâve received a few questions on how these numbers different from the Enrollment Management information shared.
This Advising data reflects total number of students eligible to register who do not return â semester to semester.
For transferring â of advisors who knew: 15 transferring to 2 years and 28 transferring to 4 years
Represents 264 unique students â many have more than one reason selected
Adjusting the left axis/scale to more clearly illustrate ebb and flow of projected SC graduates.
We see that we can expect at least another year where we have a shot at enrolling more SC residents than last year, but in 2020, we will have to go more OOS to make the class, and itâs highly likely that it will be majority non-resident. This will positively impact net tuition revenue but will intensify criticisms from those less familiar with these demographic trends.
-3% between 2018 and 2021. There is a trough for about 2 years before it heads upward, then starts dropping off significantly in 2027.
We dodge a bullet ( kind of )
This is change based on where the student lives, not where the institution is.
There is some evidence that many 4 year institutions went deeper into their pools to make their numbers.
More selective Public 4 years were most likely to benefit from admitting more deeply.
Preliminary review of our clearinghouse data also show that even among those we did not admit, most ended up at another 4 year institution, often within their home state.
SC has large 4 year institutions and more than we really need given our size.
The big three did a good job keeping our own in state, but we also see that preliminary competitor data suggest a lot of students that we denied still ended up at other 4 year schools in SC, not so much at technical colleges.
The trend toward enrolling in 4 years was felt among 2 years.
Add to that 2 year institutions are the places where LMI are more likely to start college. These are also more diverse populations overall due to widespread structural, educational, and social inequality that is baked into our nationâs education system.
Note how 6 out of the 10 are TCâs.
Our ability to attract more transfers relies heavily on the CC pipeline.
Nationally 2 year college enrollment is down by 14% since Fall 2019.
Unlike other recessions, students did not flock to HIED as a way to wait out the pandemic.
Survey DetailsÂ
Survey Opened: Monday, September 13
Survey Closed: Wednesday, September 29
Sent to first-time, full-time UofSC- Columbia students
Administered through the Navigate Student App
42 questions (6 pt Likert Scale, Yes/No, and Open-ended)
Three open-ended questions:
What would you change about your experience at UofSC, so far?
At least on UofSC faculty or staff member has taken an interest in my success. (this is a yes/no question with the opportunity to list names)
You selected youâre not returning next semester, why not?
Thank campus partners for helping with interventions and encouraging students to take the survey
Intervention Leads: Student Success Center, Housing, Financial Aid, Career Center, University Advising Center
Thank campus partners for helping with interventions and encouraging students to take the survey
Intervention Leads: Student Success Center, Housing, Financial Aid, Career Center, University Advising Center
Call to Action:
Encourage students to utilize your office/services that would support these predictive statements of return. Ex: help students feel like they belong at UofSC (services, events, leadership, etc.).
Encourage students to use the Navigate Student App
The Sophomore Initiatives are just one part of the student success center, which is constantly working to retain and help students be successful. I am going to share just a few initiatives that the SSC has been doing to contribute to retention and persistence.Â
Just to give some context to the breadth of the SSC, this chart combines all of our service usage. You can see in 2020-2021, the SSC has had the most visits in the last 6 years. Almost 50K, 2,729 first year students, which is about 40% of the first year class.Â
This slide shows the retention rate of the first year cohort. To break this down, this shows that in Fall 2020, 90.2% or 2462 of the students that entered in the Fall 2020 cohort and visited an SSC Service were retained to the next fall (Fall 2021).
Now I am going to dive into some of the specific initiatives that the SSC is working on to attribute to this retention rate.
The first area I want to highlight in the SSC is probably our newest, and most evolving area over the last few years as we hone in on our retention efforts. Early Alert and Intervention. The SSC has done some sort of early intervention for years, however many of the initiatives in place were not accurately identifying at risk studnets and we were falling flat on our efforts. In 2018, we worked with DMSB to pilot a new process for our Progress Reports and found great success. Over time, we have tightened up the way our Early alert team works in tandem to support students through our call center,Â
Add Industry Average.Â
Progress Reports are sent out to instructors affiliated with key courses to identify students at-risk of failing during intentional times of the semester, usually between weeks 4-6 and before the 'WF' deadline.
Ad Hoc Alerts- outside of the PR windows, or classes not associated with PRs
Went through a LEAN Process with the UAC to better collaborate and form a more unified network of collaborative care
Just to give some context- our revised process for this fall has 4,115. (This is a 50% increase from last year!)
Non-attended higher in Spring? What happened in Spring 2020?
Students turn into alumni
Alumni begin work or pursue education or do both
Alumni demonstrate the value and quality of a UofSC degree
Alumni become recruiters for employers who hire more Gamecocks
Alumni become mentors who foster professional development of students
Alumni become donors supporting the institution
Alumni become parents, aunts/uncles, etc who funnel the next generation of Gamecocks to UofSC
The career preparation and support a student receives while at UofSC impacts lifelong trajectory, earning potential, social and economic mobility, but most importantly the successful continuation of the lifecycle.
Actively onboarding Mentorship platform
Campus partners involved include:
Career Center (practitioner/alumni to student)
Nursing (recent alumni to student)
College of Engineering and Computing (student to student)
Alumni Association (alumni to alumni)
TRIO (student to student)
UAC (faculty to student)
College of Education (alumni to student)