This document summarizes key points from a division meeting at the University. It discusses the concept of a learning organization and reflections on how staff can contribute to the university's mission and understand students. New performance metrics for the university are presented, along with enrollment and scholarship data. The division's strategic focus areas are outlined, including student success, data analytics, and personal development. Upcoming housing needs are assessed given enrollment growth. Predictions for higher education trends in 2015 include addressing sexual assault, activism on campuses, and career preparation.

1. Division Meeting
January 30, 2015

2. A learning organization is an
organization skilled at creating, acquiring,
and transferring knowledge, and at
modifying its behavior to reflect new
knowledge and insights.
-Garvin (1993)

3. Thoughts for Reflection
• What will a future graduate of Carolina look
like?
• What am I doing in my work area to contribute
to achieving our university’s mission?
• What am I doing to learn more about and
understand our students and their college
environment?
• How am I participating in “learning
organizations” to learn about and utilize best
educational and business practices?

4. Thoughts for Reflection
• In what ways am I engaged in my own
professional and personal development that add
value to my contributions to my work, my family,
and my community?
• In what ways do I model behavior for our
students?

5. Our Commitment to the
University’s Mission
 On Your Time
 USC Connect and GLD
 OneCarolina
 Student Success Collaborative and BTCMTM
 Secure Carolina

6. Our Commitment to the
University’s Mission
 Addressing the Campus Rape Culture
 Campus Safety
 Recruitment, Retention, and Delivering on
the Promise
 Calendaring
 Value-added student experiences

7. Our Division’s Focus
• Strategic planning, assessment, and
innovation
• First-year study
• Division master facilities plan
• OneCarolina

8. Our Division’s Focus
• BIG DATA: high tech-higher TOUCH
• The cost of high risk student behavior
• Student populations and programs to scale
• Student employability
• Personal and professional development
• Graduate student services

9. New Performance Criteria
• Freshman to sophomore
retention rates
• Sophomore to senior
persistence rates
• Graduation rates
• Length of time to degree
• Placement
• Gainful employment
• Manageable debt
• Institutional default rates
• Value added
• Lifelong learner
• # of Pell Grant recipients
NEXT:
Transferability

10. Astin’s Input - Environment - Outcomes
Model
INPUT
ENVIRONMENT
OUTCOMES
• Undergraduate enrollment
• Average SAT
• Persistence
• Graduation
• Employability
WTC – Degree Programs, Courses
BTC Matters - Involvement
• Student Affairs & Academic Support
• Undergraduate Research
• International Programs
o Internships
o Service
o Leadership
• 24,000+ undergraduates
• 5,046 new freshmen
• Average SAT score: 1207
- Astin (1993)

11. 25
Source: Bill & Melinda Gates Foundation, 2014.

12. USC Enrollment Summary 2004-2014
* Most up-to-date data available
59
2004 2014 Change
Freshman Applications 12,261 23,346 +11,085
Freshman Class 3,356 4,970 +1,614
Freshman Class Yield 40.6% 32.2% -8.4%
Average SAT 1146 1210 +64
Freshman Honors Enrollment 265 436 +171
First to Second Year Retention 83.1% 88.1%* +5%
4-Year Graduation Rate 45.7% 54.9%* +9.2%
6-Year Graduation Rate 67.5% 72.8%* +5.3%

13. USC Columbia Headcount Enrollment
Total
28,481
29,597
30,721
31,288
31,964
32,972
13

14. 29
Headcount and FTE Student
SEC Comparison Peer & Peer Aspirant Comparison
SEC Average
Headcount – 35,046
Reported FTE – 29,973
Peer & Peer Aspirant Average
Headcount – 35,636
Reported FTE – 31,076
Source: Integrated Postsecondary Education Data System – IPEDS Finance Reports FY2013

15. USC Fall 2014 Freshmen Enrollment Funnel
4,970 (32%)
15
15,391 (66%)
23,346 (28%)
82,830 (37%)
226,240
0 50,000 100,000 150,000 200,000 250,000
Enrollees
Admits
Applicants
Inquiries
Prospects

17. USC Total Undergraduate Enrollment (headcount)
[Provost’s Dashboard]
18000
20000
22000
24000
2006 2007 2008 2009 2010
Year
2011 2012 2013 2014
TotalUndergraduateEnrollment
26000
24,864
28[Data point for 2014 is preliminary.]
28000
30000
USC Columbia
Peers
Aspirants

19. 11,612
12,263
12,878 12,954 12,830
6,772 7,032
7,492 7,740 7,688
3,159 3,266 3,644
4,006 4,138
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013
USC System
USC Columbia
Clemson University
Coastal Carolina University
Winthrop University
Francis Marion University
College of Charleston
Non-White Enrollment at
South Carolina Institutions
46

20. African-American Enrollment
at South Carolina Institutions
47
6,715
7,151
7,433
7,274
7,074
3,126 3,242
3,440 3,466 3,376
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Fall 2009 Fall 2010 Fall 2011 Fall 2012 Fall 2013
USC System
USC Columbia
Francis Marion University
Coastal Carolina University
Winthrop University
Clemson University
College of Charleston

21. $60,000,000
$50,000,000
$40,000,000
$30,000,000
$20,000,000
$10,000,000
$0
2011/2012 2012/2013 2013/2014
Palmetto Fellows
LIFE Scholarship
HOPE Scholarship
SC Need-Based Grant
USC Columbia – SC Education Lottery Scholarship Awards
Annual Total $50,746,353 10,304 $53,505,246 10,970 $55,338,302 11,010
33
Amount # of Students Amount # of Students Amount # of Students
12,032,701 1,538 12,583,013 1,587 13,529,477 1,681
35,554,623 6,728 37,224,328 6,909 38,521,343 7,082
793,071 323 590,185 229 616,542 242
2,365,958 1,715 3,107,720 2,245 2,670,940 2,005

22. 68% 67%
69%
94%
90%
92%
36%
39% 39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Fall 2012 Fall 2013 Fall 2014
LIFE
Palmetto Fellows
HOPE to LIFE
Conversion
USC Columbia First to Second Year
State Scholarship Retention Rate
34

23. Program
Graduation Rate
77%
Gamecock Guarantee
Selection Procedures
1. SC Resident
2. Regular USC
acceptance
3. Parents not 4-yr degree
holders
4. Eligible for full Pell Grant
Program Benefits
1. At least $2,500 award
2. Support of a learning
community
3. Guarantee of full grant
support for tuition & fees
Profile of 2014 Recipients
1. Average family income --
$16,413
2. Gender – 58% Female
3. Race
• White (50%)
• Black (31%)
• Other (19%)
2014 Gamecock Guarantee
Freshmen
Average FAAward
• $23,862
Gift Aid as a Percent of Total Award
• 97% Gamecock Guarantee
• 66% Overall Freshmen
Loans as a Percent of Total Award
• .3% Gamecock Guarantee
• 34.3% Overall Freshmen
SC School Districts
Represented
80 of 83
Average Freshman to
Sophomore Retention,
2008 to 2013
• 93%
875
Students Served
2008-2014
40

24. 18

25. 25
Source: Brown Center for Education Policy at Brookings, 2014.

26. 201
70%
59%
54%
50%
40%
30%
20%
10%
0%
60%
70%
100%
90%
80%
Class of 2010 Class of 2011 Class of 2012 Class of 2013
Percentage of Undergraduate Students
with Student Loan Debt at Graduation
Percentage of Students with Student Loan Debt at Graduation - National
Percentage of Students with Student Loan Debt at Graduation - SC Percentage
of Students with Student Loan Debt at Graduation - USC Columbia

27. Source: Complete College America, 2014. 181

28. 28

29. 29

30. 30

31. Source: Darla Moore School of Business Division of Research, November 2013 31
The South Carolina Education-Workforce Mismatch in 2030
Increase in
Population
Through 2030
(Supply)
Increase in
Employment
Through 2030
(Demand)
Absolute
Difference
Adjusted
Difference
High School Diploma or Lower 154,394 288,860 134,466 106,182
Some College 67,014 56,624 (10,390) 4,656
Associate's Degree 28,250 66,844 38,594 44,010
Bachelor's Degree or Higher 78,840 141,556 62,716 70,540
Totals 328,498 553,884 225,386 225,388

32. Top College Benefits Identified
by Prospective Students
• Being able to pursue a personally fulfilling
career path.
• Having skills that will enable them to enter
a specific career.
• Being adaptive for future careers and
career changes.
• Learning to apply academic concepts to
real-world situations.
-Eduventures (2014)

33. 33
• Health Professions
• Business and Management
• Engineering
• Biological Sciences
• Education
Top 5 Intended Majors: 2014 SAT Takers

34. In 15years fromnow,
halfof U.S. universities
maybe inbankruptcy.
34
- Clayton Christensen

35. America’s College Promise:
”two years of community college free
for responsible students”
35

36. 10
6
KEY
QUESTION
S
S T U D E N T H O U S I N G M A S T E R P L A N U P D AT E
36
 What types of housing do today’s USC
students demand?
 What factors have led to changes from the
2011 Housing Master Plan?
 What should USC do about housing on South
Campus?
 How should any future housing projects be
funded?
 What are the next steps for the University?

37. 10
7
Summary of Housing Considerations
37
1. Enrollment has grown 25% since 2010-2011 when data was
collected for the 2011 Housing Master Plan. This has
resulted in fewer on-campus beds for upper classmen.
Improvements in retention rates will further increase the
number of upper classmen and the on campus demand.
2. Despite the recent proliferation of private housing near the
campus, there is still much demand for on-campus beds.
3. The off-campus marketplace is providing apartment-style
beds. As we focus primarily on housing Freshmen and
Sophomores on campus, suite-style units are most effective
in serving these students and are more cost efficient.

38. 10
8
Summary of Housing Considerations continued
38
4. Housing a higher percentage of sophomores is desirable for
academic performance and market share reasons. The vast
majority of freshmen are confronted with the reality that
they must determine and commit to an off-campus housing
situation for their sophomore year very early in their
freshman year.
5. Potential future enrollment growth will see disproportionate
growth in out-of-state students, international students and
Gamecock Gateway students. On campus beds are especially
desirable to these demographics.
6. Capital Improvements in existing residential buildings must
continue to be implemented and the revenue stream must be
capable of funding these projects.

39. 10
9
Summary of Housing Considerations continued
39
7. Past enrollment growth, current demand, and changing
student demographics support 3,800 new beds on campus.

40. NASPA Thoughts and
Predictions for 2015
• The national attention on gender-based
violence on college campuses will continue.
• Activism and campus protests will increase.
• Increased emphasis on enforcing underage
drinking policies.
• Colleges will continue to move toward a
“zero-tolerance” policy related to college
fraternities.
-Kruger (2015)

41. NASPA Thoughts and
Predictions for 2015 (cont’d)
• More emphasis on degree progress and
completion for low-income and first-generation
students.
• Documenting learning outside of the classroom
will gain more traction on campus.
• Colleges will continue to focus on career
development and employability.
• The role of technology and social networking in
student affairs will continue to increase.
-Kruger (2015)

42. The Future of Higher Education:
Ten Innovations
• Learning Analytics
• Microcredentialing
• Competency-Based Education
• Personalized Adaptive Learning
• Curricular Optimization
-Mintz (2014)

43. The Future of Higher Education:
Ten Innovations (cont’d)
• Open Educational Resources
• Shared Services
• Articulation Agreements
• Flipped Classrooms
• One-Stop Student Services
-Mintz (2014)

44. The Future of Higher Education:
New Educational Models
• New Pathways to a Bachelor’s Degree
• The Bare-bones University
• Experimental Models
• Corporate Universities
• All of the above
-Mintz (2014)

45. The Disciplined Pursuit of Less:
The Clarity Paradox
• Phase 1: When we really have clarity of
purpose, it leads to success.
• Phase 2: When we have success, it leads to
more options and opportunities.
• Phase 3: When we have increased options and
opportunities, it leads to diffused efforts.
• Phase 4: Diffused efforts undermine the very
clarity that led to our success in the first place.
-McKeown (2012)

46. Thank you for all you do to make
Carolina a better place to be!
Shout - outs

47. Questions?
–And Closure

48. References
• Astin, A. (1993). Assessment for excellence: The philosophy and practice of
assessment and evaluation in higher education. Phoenix, AZ: Oryx Press.
• Garvin, David. “Building a Learning Organization.” Harvard Business Review July
1993: 78-92.
• Kruger, K. (2015, January 5). NASPA Right Now – January Thoughts and
Predictions for 2015. Student Affairs Administrators in Higher Education. Retrieved
from: http://www.naspa.org/about/blog/naspa-right-now-january-thoughts-and-
predictions-for-2015.
• McKeown, G. (2012, August 8). The Disciplined Pursuit of Less. Harold Business
Review: HBR Blog Network. Retrieved from
http://blogs.hbr.org/cs/assets_c/2012/08/HPOC_DR-2090.html.
• Mintz, S. (2014, September 30). The Future of Higher Education. Inside Higher Ed.
Retrieved from https://www.insidehighered.com/blogs/higher-ed-beta/future-
higher-education.
• O’Leary, H. (2014, December 16). Stop Falling Into the “Me Too” Trap: Communicate
Your Unique Benefits. Eduventures. Retrieved from
http://www.eduventures.com/2014/12/stop-falling-trap-communicate-unique-
benefits/.