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Finalist, 2018 UEDA Awards of Excellence
Innovation & Talent
Jasmine Cordero-West, M.H.R.M.
Marcela (Marce) A. Zuchovicki, ACT
The Center for Urban Entrepreneurship & Economic Development (CUEED)
Helping Urban
Communities Thrive
Helping Communities To Thrive And Flourish
*First Generation Entrepreneurs Less
Successful Than Those From A Family Of
Entrepreneurs
*10-12% of Small Businesses Close Each
Year
Collaborative Solution
• Partnership Rutgers Business School Center for Urban
Entrepreneurship & Economic Development (CUEED),
community organizations and for profit companies
• Help entrepreneurs to grow and have sustainable and
profitable businesses
Entrepreneurship Pioneers Initiative (EPI)
The Center for Urban Entrepreneurship
& Economic Development
Innovative Techniques
• EPI Business Diagnostic Tool and Growth Plan Template
The Center for Urban Entrepreneurship
& Economic Development
Innovative Techniques
• Training courses focused on business growth
The Center for Urban Entrepreneurship
& Economic Development
Innovative Techniques
• Individual business and financial counseling
• Peer Empowerment Group
The Center for Urban Entrepreneurship
& Economic Development
Innovative Techniques
• Creation of a growth plan
• Additional networking
• Opportunities to have Rutgers Business School students
work on a project for their business
• EPI Alumni Association
The Center for Urban Entrepreneurship
& Economic Development
Impact
• Strategic plan to grow their business
• Wealth creation
• Create jobs in the economy
• Sustainability
• Increase revenue/profits
• Thriving small business communities
Move from working in the business to on the business
The Center for Urban Entrepreneurship
& Economic Development
Success
• 87% Survival rate for all businesses
• 74% Reported an increase in gross income
• 66% Reported an increase in profit
• 50% Reported an increase in the number of employees
• 16% Business partnerships formed between EPI alumni
Impact: EPI2 Instructor Business
Coach Bookkeeping CFO CEO Board
Advisor/Treasurer EPI10 USA Economy
Scalable and Replicable
• Created niche programs modeled after EPI
– Retail and restaurants (URAP)
– Arts, entertainment and media (Newark Business Hub)
• License the program to other communities
– Memphis Business Hub
• Award winning
– USASBE Special Recognition in Entrepreneurship Education
Innovation Award
– International Economic Development Council (IEDC)
Excellence in Economic Development Gold Award
The Center for Urban Entrepreneurship
& Economic Development
EPI Program Sustainability
• 10th Year of the program
– Over 220 graduates
• Continued sponsorship
• Licensing program
The Center for Urban Entrepreneurship
& Economic Development
Thank you

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Rutgers University - Entrepreneurship Pioneers Initiative

  • 1. Finalist, 2018 UEDA Awards of Excellence Innovation & Talent Jasmine Cordero-West, M.H.R.M. Marcela (Marce) A. Zuchovicki, ACT The Center for Urban Entrepreneurship & Economic Development (CUEED) Helping Urban Communities Thrive
  • 2. Helping Communities To Thrive And Flourish
  • 3. *First Generation Entrepreneurs Less Successful Than Those From A Family Of Entrepreneurs *10-12% of Small Businesses Close Each Year
  • 4. Collaborative Solution • Partnership Rutgers Business School Center for Urban Entrepreneurship & Economic Development (CUEED), community organizations and for profit companies • Help entrepreneurs to grow and have sustainable and profitable businesses
  • 6. The Center for Urban Entrepreneurship & Economic Development Innovative Techniques • EPI Business Diagnostic Tool and Growth Plan Template
  • 7. The Center for Urban Entrepreneurship & Economic Development Innovative Techniques • Training courses focused on business growth
  • 8. The Center for Urban Entrepreneurship & Economic Development Innovative Techniques • Individual business and financial counseling • Peer Empowerment Group
  • 9. The Center for Urban Entrepreneurship & Economic Development Innovative Techniques • Creation of a growth plan • Additional networking • Opportunities to have Rutgers Business School students work on a project for their business • EPI Alumni Association
  • 10. The Center for Urban Entrepreneurship & Economic Development Impact • Strategic plan to grow their business • Wealth creation • Create jobs in the economy • Sustainability • Increase revenue/profits • Thriving small business communities Move from working in the business to on the business
  • 11. The Center for Urban Entrepreneurship & Economic Development Success • 87% Survival rate for all businesses • 74% Reported an increase in gross income • 66% Reported an increase in profit • 50% Reported an increase in the number of employees • 16% Business partnerships formed between EPI alumni
  • 12. Impact: EPI2 Instructor Business Coach Bookkeeping CFO CEO Board Advisor/Treasurer EPI10 USA Economy
  • 13. Scalable and Replicable • Created niche programs modeled after EPI – Retail and restaurants (URAP) – Arts, entertainment and media (Newark Business Hub) • License the program to other communities – Memphis Business Hub • Award winning – USASBE Special Recognition in Entrepreneurship Education Innovation Award – International Economic Development Council (IEDC) Excellence in Economic Development Gold Award
  • 14. The Center for Urban Entrepreneurship & Economic Development EPI Program Sustainability • 10th Year of the program – Over 220 graduates • Continued sponsorship • Licensing program
  • 15.
  • 16. The Center for Urban Entrepreneurship & Economic Development Thank you