UXPA 2023: How We Experience Everything | And How To Design For It

UXPA International
Jun. 29, 2023
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
UXPA 2023: How We Experience Everything | And How To Design For It
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UXPA 2023: How We Experience Everything | And How To Design For It

Editor's Notes

  1. Why are we here? I don’t mean in the existential Meaning of Life way. I mean, why are we here in this room at this time when there are many other places we could be? That’s what we’ll find out as we unravel the universal journey. By the time we’re done here, you’ll know not only why you’re here… You’ll know why everyone does does everything. You’ll have tools you can use to design for anything. Let's answer the question of why right now.
  2. These to outcomes are our WHY, and often our WHY NOT.
  3. It’s not always about a feeling their trying to achieve, it can also be about a feeling they’re trying to avoid.
  4. The thing we need to
  5. The first of these variables WHAT we want from the experience. The second is the WHEN, WHERE, and HOW of the experience.
  6. Substance is what makes content valuable
  7. Science and math axiom: If you start with the wrong assumptions, no matter how well you do everything else, your answer will still be wrong.
  8. As designers, it’s important that we know what’s happening at the moment of awareness. This is what we’re battling against.
  9. This is how Apple created awareness for the iPod in 2004. They understood where people were coming from and where they wanted to go. They knew how people felt about current players and how could make them feel about the iPod. They understood the content and context of the journey. What people wanted and whet the current situation was. They focus on fixing a critical pain point – ease of use. They knew they were entering a crowded market AND that they were going to come in at a much higher price point. They knew how they wanted to change how we listen to music.