It is well acknowledged that design systems are crucial in ensuring rapid brand scalability, consistency, and cohesiveness. Thinking in systems and strategically is now a required skill. In this presentation, we want to present our journey in implementing our design system, including the difficulties we encountered, but mostly by reviewing it from a strategic and business perspective. We will not delve into the basics of a design system, but rather explain how to get buy-in from the leadership by turning our design system into a business need. Our decisions have all been mostly based on the results and findings obtained from our qualitative and quantitative data. We believe that nowadays design should be data-driven, and first and foremost our design system.

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