Uni2Go_Week6

2. LESSONS LEARNED #WEEK6
1. With communication has no boundaries
2. Focusing earlier in too many things may kill your project
3. Ask for HELP

3. Our Marketing Channels
Social Media Own Website E-mail
Impact 5 2 3
Targeted 4 2 5
Effort 5 4 2
Time 5 3 2
Cost 5 2 5
Measurable 5 5 4
Total 29 18 21

4. Social Media

5. E-mail - Students Affairs Team

6. Channels Hypothesis #H1
“Social Media: We believe that one of our main marketing
channel is Social Media (Facebook and Twitter)”
CONFIRMATION: 100 leads will come from people, who got
on our landing page through social media websites.

7. Channels Hypothesis #H2
“Own Website: We believe that one of our main marketing
channel is our own website”
CONFIRMATION: generate adequate traffic to our website
(100 visits per week)

8. Channels Hypothisis #H3
“E-mail: We believe that one of our main marketing channel is
contacting prospects by email”
CONFIRMATION: we will send emails through student offices
and receive 100 replies from students.

9. Landing Pages Update
328
200
108
28
15 4
Total Views Total Uniques Total Conversion
Free Page Fee Page

10. Anna’s Interview
Current Situation
Advices

11. Guerilla Marketing Strategy
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