Social media qed training21.05.13

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  • Answer Questions, Join groups where potential customer are – SME
  • Answer Questions,
  • Start with people you know, search by company.
  • --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------Slide With ChartThis Slide use “Slide wih chart” Layout on Master Slide View.Click Video Icon to Add a Chart.--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • --------------------------MeasurementsCommuncation on Social Media Today, equipped with measurement technology, to see how the communication impact.This Slide use “Measurement” Layout on Master Slide View--------------------------Animation I’m using ‘Peek in’ animation for some elements Don’t forget grouped image before add animation effect.
  • Social media qed training21.05.13

    1. 1. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESStartwww.qedtraining.ieSOCIALMEDIA NETWORKING
    2. 2. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESwww.qedtraining.ie
    3. 3. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESComplete Your Profile
    4. 4. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESComplete Your Profile• Complete your profile – 100%– Upload a profile photo– Get recommended– Claim your vanity url• Add a linkedin badge to your email signature• Optimise keywords in your summary• View Recommendations inside your profile
    5. 5. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESUse Your Newsfeed
    6. 6. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESFollow Channels
    7. 7. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESFollow Influencers
    8. 8. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESJoin Groups
    9. 9. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESEngage With Your Groups• Find Relevant Groups• Make new contacts – connect with group members• Demonstrate your expertise• Ask Questions• Get advice from experts• Be seen and let new clients find you
    10. 10. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESReceive Updates
    11. 11. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESGet More Connections
    12. 12. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESwww.qedtraining.ie
    13. 13. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESTwitter 101Twitter is a communication tool to interactwith people around the world by doing one ofthe following: Sending people public short messages Sending a specific person a public shortmessage Sending a person a private short message
    14. 14. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES5,000 200765million 2010Tweets Per DaySource: www.twitter.com145 million 2011335million 2012400million 2013
    15. 15. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESHow Does It Work• Twitter lets you write and read messagesof up to 140 characters, or the very lengthof this sentence, including all punctuationand spaces.• The messages (also known as tweets) arepublic, and you decide which accountsyou want to receive messages from
    16. 16. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESTwitter 101
    17. 17. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESFollow Relevant Accounts• Following somebody means you’ve subscribedto their tweets• To find people talking about your company ortopics in your field, use search.twitter.com• When you find a good candidate, look undertheir picture for the Follow button• You can also choose to interact withoutfollowing an account, just send them a tweet
    18. 18. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESPost Tweets• People like tips, links to interesting stories and blog posts(they don’t have to be about your company), exclusive dealsand a good sense of humor.• People like the human touch and will appreciate posts withyour thoughts and experiences more than you think• They also like it when you say hi, respond to their questions,comments, praise, complaints and jokes
    19. 19. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESTwitter for Your BusinessDell’s salesincreased by $6.5million over 2years thanks toTwitter followers
    20. 20. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESHow to Use TwitterMarketing Lead GenerationPRCustomerSupportRevenues
    21. 21. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESHow Twitter Effects Google
    22. 22. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESHow to Use Twitter Effectively Develop a social media brand and promote it Interact with your customers Figure out what people say about you Hype up upcoming events or specials/discounts Promote content or products you have created Develop relationships with bloggers & journalists forPR Generate sales leads
    23. 23. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESExample Twitter Page
    24. 24. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESExample Twitter Page
    25. 25. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESExample Twitter Page
    26. 26. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESNext StepsStep 1: Start using Twitter For Your BusinessStep 2: Personalize & Brand Your ProfileStep 3: Start Creating Value Adding Content via TweetsStep 4: Find Businesses to Follow in order to NetworkStep 5: Get Customers to Follow YouStep 6: Effectively Convert Followers via PromotionsStep 7: Expand & Engage Your Network
    27. 27. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIESFree Tools
    28. 28. SELECTING & IMPLEMENTING SOCIAL MEDIA STRATEGIES285/21/2013THANK YOU Take Action Now!

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