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Week 4: Promoting your cause. #mc539 Slide 1 Week 4: Promoting your cause. #mc539 Slide 2 Week 4: Promoting your cause. #mc539 Slide 3 Week 4: Promoting your cause. #mc539 Slide 4 Week 4: Promoting your cause. #mc539 Slide 5 Week 4: Promoting your cause. #mc539 Slide 6 Week 4: Promoting your cause. #mc539 Slide 7 Week 4: Promoting your cause. #mc539 Slide 8 Week 4: Promoting your cause. #mc539 Slide 9 Week 4: Promoting your cause. #mc539 Slide 10 Week 4: Promoting your cause. #mc539 Slide 11 Week 4: Promoting your cause. #mc539 Slide 12 Week 4: Promoting your cause. #mc539 Slide 13 Week 4: Promoting your cause. #mc539 Slide 14 Week 4: Promoting your cause. #mc539 Slide 15 Week 4: Promoting your cause. #mc539 Slide 16 Week 4: Promoting your cause. #mc539 Slide 17 Week 4: Promoting your cause. #mc539 Slide 18 Week 4: Promoting your cause. #mc539 Slide 19 Week 4: Promoting your cause. #mc539 Slide 20 Week 4: Promoting your cause. #mc539 Slide 21 Week 4: Promoting your cause. #mc539 Slide 22 Week 4: Promoting your cause. #mc539 Slide 23 Week 4: Promoting your cause. #mc539 Slide 24 Week 4: Promoting your cause. #mc539 Slide 25 Week 4: Promoting your cause. #mc539 Slide 26 Week 4: Promoting your cause. #mc539 Slide 27 Week 4: Promoting your cause. #mc539 Slide 28 Week 4: Promoting your cause. #mc539 Slide 29 Week 4: Promoting your cause. #mc539 Slide 30 Week 4: Promoting your cause. #mc539 Slide 31 Week 4: Promoting your cause. #mc539 Slide 32 Week 4: Promoting your cause. #mc539 Slide 33 Week 4: Promoting your cause. #mc539 Slide 34 Week 4: Promoting your cause. #mc539 Slide 35 Week 4: Promoting your cause. #mc539 Slide 36 Week 4: Promoting your cause. #mc539 Slide 37 Week 4: Promoting your cause. #mc539 Slide 38 Week 4: Promoting your cause. #mc539 Slide 39 Week 4: Promoting your cause. #mc539 Slide 40 Week 4: Promoting your cause. #mc539 Slide 41 Week 4: Promoting your cause. #mc539 Slide 42 Week 4: Promoting your cause. #mc539 Slide 43 Week 4: Promoting your cause. #mc539 Slide 44 Week 4: Promoting your cause. #mc539 Slide 45 Week 4: Promoting your cause. #mc539 Slide 46 Week 4: Promoting your cause. #mc539 Slide 47 Week 4: Promoting your cause. #mc539 Slide 48 Week 4: Promoting your cause. #mc539 Slide 49 Week 4: Promoting your cause. #mc539 Slide 50 Week 4: Promoting your cause. #mc539 Slide 51 Week 4: Promoting your cause. #mc539 Slide 52 Week 4: Promoting your cause. #mc539 Slide 53
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More details available here: http://mc539.posterous.com

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Week 4: Promoting your cause. #mc539

  1. 1. Promoting your cause. Jennifer M. Jones http://mc539.posterous.com
  2. 2. Outline Planning your strategy Techniques and tools Objectives Review and reflection
  3. 3. Case Study: Purpos/ed
  4. 4. #500words Campaign
  5. 5. 500 words about education
  6. 6. Everyday
  7. 7. For two months.
  8. 8. Sign up via google docs
  9. 9. Set Guidelines
  10. 10. Guidelines for content.
  11. 11. Guidelines for promotion.
  12. 12. Clear objectives
  13. 13. Twitter account.
  14. 14. Newsletter/Mailing List
  15. 15. Accessibility
  16. 16. Social media is not the answer to everything.
  17. 17. Poster templates to print.
  18. 18. Links are good.
  19. 19. The internet forgets instantly.
  20. 20. Archive throughout.
  21. 21. Help make it stick.
  22. 22. Step 1: Preparing your strategy.
  23. 23. Be S.M.A.R.T.
  24. 24. S = Specific
  25. 25. What would you like to do?
  26. 26. Why is it important?
  27. 27. Who is going to do it?
  28. 28. When does it need to be completed?
  29. 29. How are you going to do it?
  30. 30. M = Measurable
  31. 31. If we can measure it, we can track it.
  32. 32. How do I know that something has happened?
  33. 33. Where can I get these measurements?
  34. 34. A = Achievable
  35. 35. You need to achieve your objectives in the timeframe available.
  36. 36. Has anyone else achieved something similar?
  37. 37. R = Realistic
  38. 38. Can you do it with the resources available?
  39. 39. What might prevent you achieving objectives?
  40. 40. T = Time Specific
  41. 41. Deadlines.
  42. 42. Completing the project.
  43. 43. Techniques and Tools
  44. 44. Web platforms
  45. 45. Week 1.
  46. 46. Content tools.
  47. 47. Week 2.
  48. 48. Aggregation
  49. 49. Week 3.
  50. 50. Being creative.
  51. 51. Week 4.
  52. 52. Overview. Think about your strategy for delivery. Think about what tools you might use (not just for the website itself) What is your long term communication strategy?

More details available here: http://mc539.posterous.com

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