Technology creates subtle shifts in human behaviour all the time. Some of these shifts are so small that they go unobserved and unremarked: it’s just the stuff that we see and do every day. We rarely stop to consider what these changes actually mean.
Focusing on these subtle shifts allows us to see the world from a fresh perspective and helps us understand underlying motivations and needs. Although this can often raise more questions than answers, it gives us a head start when we think about product or service experiences.
In this session we will share our learning from a year-long photo ethnography project, to observe and document these new behaviours. We will discuss the imagery we captured from all over the world, highlighting five emerging themes. We will also discuss the impact this project had for our experience design practice.