Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
UNDERSTANDING NEW BEHAVIOURS
Photo ethnography for experience
design
Orla Hennessy
Senior UX Consultant,
Foolproof
Melissa Riby-Williams
UX Consultant
Foolproof
WHY STUDY NEW
BEHAVIOURS?
Human
behaviour
New
technology
New technologies
impact on human behaviour
New
technology
Human
behaviour
There is often a tension
between the two
Tension
New
technology
Tension
Human
behaviour
Actual use of technology
is a joint construction
WHAT DID WE DO?
WHAT DID WE
DISCOVER?
#1
DISTRACTION AND
IMMERSION
Second screening
in Norwich
#2
SPONTANEITY
Saturday
afternoon in a
London pub
#3
CONNECTION AND
DETACHMENT
Sunny afternoon
in Lincoln Park,
Chicago
#4
CURATED PRESENCE
Capturing the
moment at a
concert, London
#5
SELF-ENHANCEMENT
Using
SleepCycle, 6am
in London
WHY SHOULD YOUR TEAM
HUNT FOR NEW
BEHAVIOURS?
Take a closer look
Please share photos of the New
Behaviours you see on Instagram
#FoolproofUCD15
Upcoming SlideShare
Loading in …5
×

UCD15 Talk - Orla Hennessy & Melissa Riby-Williams - Understanding New Behaviours: Photo Ethnography for Experience Design

1,330 views

Published on

Technology creates subtle shifts in human behaviour all the time. Some of these shifts are so small that they go unobserved and unremarked: it’s just the stuff that we see and do every day. We rarely stop to consider what these changes actually mean.

Focusing on these subtle shifts allows us to see the world from a fresh perspective and helps us understand underlying motivations and needs. Although this can often raise more questions than answers, it gives us a head start when we think about product or service experiences.

In this session we will share our learning from a year-long photo ethnography project, to observe and document these new behaviours. We will discuss the imagery we captured from all over the world, highlighting five emerging themes. We will also discuss the impact this project had for our experience design practice.

Published in: Design
  • Be the first to comment

UCD15 Talk - Orla Hennessy & Melissa Riby-Williams - Understanding New Behaviours: Photo Ethnography for Experience Design

  1. 1. UNDERSTANDING NEW BEHAVIOURS Photo ethnography for experience design
  2. 2. Orla Hennessy Senior UX Consultant, Foolproof Melissa Riby-Williams UX Consultant Foolproof
  3. 3. WHY STUDY NEW BEHAVIOURS?
  4. 4. Human behaviour New technology New technologies impact on human behaviour
  5. 5. New technology Human behaviour There is often a tension between the two Tension
  6. 6. New technology Tension Human behaviour Actual use of technology is a joint construction
  7. 7. WHAT DID WE DO?
  8. 8. WHAT DID WE DISCOVER?
  9. 9. #1 DISTRACTION AND IMMERSION
  10. 10. Second screening in Norwich
  11. 11. #2 SPONTANEITY
  12. 12. Saturday afternoon in a London pub
  13. 13. #3 CONNECTION AND DETACHMENT
  14. 14. Sunny afternoon in Lincoln Park, Chicago
  15. 15. #4 CURATED PRESENCE
  16. 16. Capturing the moment at a concert, London
  17. 17. #5 SELF-ENHANCEMENT
  18. 18. Using SleepCycle, 6am in London
  19. 19. WHY SHOULD YOUR TEAM HUNT FOR NEW BEHAVIOURS?
  20. 20. Take a closer look Please share photos of the New Behaviours you see on Instagram #FoolproofUCD15

×