Karl Smith - Exploring the challenges and opportunities of globalisation and commoditisation in Enterprise User Experience EUX
This short session will go into the key concepts of Enterprise User Experience and the efficiencies and challenges that it brings.
Can user experience be globalised as a service that means and delivers the same thing in every country? Moreover can user experience people be commoditised to fuel the desires to drive down costs through existing outsourcing models?
In this brief session I will cover some of the key aspects of consideration and focus on the clash between notional standardised services and skill based consultancy. I will be describing a hybrid business process model that allows an agency experience with consultancy scale and factory delivery. I will also reveal some of the other models being attempted by global consultancies.