Session about the core meaning and principles of UX. Who "does UX"? How? (UX camp CZ - Prague, Jan 2013)

1. UX revised
Petr Kosnar
@faxecz

2. UX
stands for...

3. user
http://mysticandroid.spruz.com/blog.htm?a=&cat_id=&month=2&year=2012

4. experience

5. Tackling emotions...
http://www.sciencedirect.com/science/article/pii/S1084804511000324

6. Needs...
http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

7. Defining visual and functional properties of the object or system.

8. ...done by a designer.
http://eyeglasses.go-optic.com/store/eyeglasses/eyeglasses.asp?CATALOG=EYEGLASSES&BRAND=RAY-
BAN&Material=P&Gender=Mens

9. UX design
?

10. UX designer
UX design

11. UX designer
UX design
product

12. UX designer
UX design
user
product

13. UX designer
UX design
user
product
society

14. UX designer
UX design
user Emotions
Mood
product Needs
Memories
...
society
Norms
Values
Stereotypes
Culture
...

15. UX designer
UX design
user Emotions
Mood
product Needs
Memories
...
society
Norms
Values
Stereotypes
Culture
...

16. HOW?

17. We need a hero who can deal with that... Who is it?
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

18. Expert on understanding people
Psychologist = and their feelings, needs,
emotions, behaviour, ...
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

19. Expert on society, norms,
Sociologist = relationships, influencing
crowds, ...
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

20. A guy who can apply psychology
UX designer! = and sociology on design!
...but who is that actually?
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

21. Expert on aplied psychlogy of light,
Architect! = space perception and
environmental psychology
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

22. Expert on aplied social psychology,
Urbanist! = environmental psychology, ...
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

23. Expert on aplied psychology of light,
Paintor! = colours, visual perception, visual
illusions, ...
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

24. Expert on decision making,
Salesman! = persuasion techniques,
judgment, ...
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

25. Expert on applied social
Politician! = psychology, trust, persuasion
techniques, ...
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

26. <whoever works with/for people>
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

27. Really?
http://freecoloringpagesite.com/32-superhero-coloring-pages.html/superhero-coloring-10

28. UX = applied psychology in a given
context

29. UX = designing emotions, memories,
feelings, ...

30. WHAT
does the hero do?

31. Prototype

32. Axure prototype

33. Axure prototype

34. User Interface design

35. User Interface design

36. Usability

37. Usability

38. Web analysis

39. Web analysis

40. Marketing

41. Marketing

42. Copy successful products

43. Do you always show iPhone in presentation of your product?

44. Copy successful products

46. These are tools and consequences...

47. What is the goal?

48. experience

49. experience
Make user happy
Satisfied
Feel good
Feel safe
Build opinion
...

50. WHAT
does the hero do?

51. 1) Study the situation
Users
Context
Time
Place
Society
Possible influences from the environment
...

52. 2) Model and analyze the situation
What happened?
Who interacted with whom?
What user needs are in game?
What emotions are in game?

53. 3) Identify conflicts & opportunities
What‘s wrong?
Where is the „sad“ point in the story?
Where is the negative emotion?

54. 4) Formulate goals
What MENTAL and SOCIAL situation I am aiming at?

55. 5) Optimal (improved) situation
Vision of success

56. 6) How to achieve that?
= solution

57. Then: prototypes, testing ideas,
iterative design cycles, ...

58. UX designer
UX design
user Emotions
Mood
product Needs
Memories
...
society
Norms
Values
Stereotypes
Culture
...

59. web designer
UX design
visitor Emotions
Mood
website Needs
Memories
...
society
Norms
Values
Stereotypes
Culture
...

60. architect
UX design
homeful Emotions
Mood
house Needs
Memories
...
society
Norms
Values
Stereotypes
Culture
...

61. urbanist
UX design
inhabitant Emotions
Mood
city Needs
Memories
...
society
Norms
Values
Stereotypes
Culture
...

62. Tools
Share Processes
Methods
Success & fails
across fields!

63. Step out of your branch!
Don‘t follow, explore!

64. Inspire & get inspired

65. share

66. Now.