Cadbury India began operations in 1948 by importing chocolates into India. It discusses Cadbury's product portfolio and headquarters in Mumbai. The document then summarizes product lifecycle management as the process of managing a product from inception through disposal. It identifies the four stages as introduction, growth, maturity, and decline. Finally, the document performs a SWOT analysis of Cadbury India, identifying strengths such as brand loyalty, weaknesses like high prices, opportunities in the growing Indian market, and threats from competitors.

1. CADBURY INDIA :
PRODUCT LIFE CYCLE
MANAGEMENT
Submitted to:-
Dr. Gaurav sood
Submitted by:-
Vishal bhati(042)
Mohit Kumar (011)
Jyoti garg(026)
Shivani upreja(007)

2. INTRODUCTION
In 1948, Cadbury India began its
operations in India by importing
chocolates.
Founded 19 July 1948
Headquarters- Mumbai, India
Products- Cadbury Dairy Milk, 5-star,
Perk, Gems, Eclairs, Oreo and Bournvita.

3. PRODUCT LIFE CYCLE MANAGEMENT
 product lifecycle management (PLM) is the
process of managing the entire lifecycle of a
product from inception, through engineering
design and manufacture, to service and disposal
of manufactured products.
Four stages:-
 Introduction
 Growth
 Maturity
 Decline

4. SWOT ANALYSIS
STRENGTHS
1. strong and efficient distribution network
2. Brand loyalty, brand name.
3. It offers wide variety of products
4. Cadbury has maintained very successful
marketing and advertising campaigns
across the world.
5. It is also the strong parent for the Kraft
food which attract the kids and families.

5. WEAKNESS
1. High priced brand.
2. It is only depended upon confectionery and beverage
market.
3. Few advertisements made a negative image in the market
like the one comparison of temptation chocolate with
Kashmir.
4. The negative image due to worms found inside a chocolate.
In eight outlets across Maharashtra worms were found. In
October 2003, customers in Mumbai complained about
finding worms in Cadbury Dairy Milk Bars.

6. OPPORTUNITIES
1.India is growing market in terms of chocolate
with 30% of chocolate confectionary products.
2.Indians use chocolates as a daily use product
after meals.
3.Should take steps to make effective distribution
channel to provide Cadbury in rural areas.
4.New innovation (change in consumer taste).
5.Changes in packaging .

7. THREATS
1.Competitors like Amul, Nestle and Ferrero rocher.
2.New brands are entering into the market with
substitutes like diet chocolates
3.People are more concern about their calorie's
intake.
4.Changing government policies.

8. THANK YOU
ANY
QUESTIONS?