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Colgate is successfully transitioning its Herbal toothpaste from the introductory to growth stage of the product lifecycle. Colgate focuses on four core global businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Pricing strategies consider objectives, target customers, costs, and competitors. A SWOT analysis identifies strengths in worldwide presence and reputation, weaknesses in underserving rural areas, opportunities in a growing health-conscious market, and threats from new entrants and increased competition. Colgate remains the oral care market leader in Pakistan despite competition from Unilever, GSK, and others.
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