Studi Kasus Mondelez - Kelompok 6 - Program Studi Strategic Management - MBA UGM 2019
1. Has Corporate Restructuring Produced Shareholder Value?
MONDELEZ
INTERNATIONAL
KELOMPOK 6 :
• Lisa Ayu Umami
• Maria Lysa Yunita
• Maria Sari Sekarbali
6. 4. PROBLEM ANALYSIS
Restructurisation Analysist of Mondelez Intl
SWOT Analysist
Revenue Analysist of Mondelez Intl
Marketing Mix (4P)
Have much brand &
high quality product
High promotion to
increase brand image
Across the world
High cost makes high
price
PRODUCT PROMOTION PLACE PRICE
Company’s stock performance largely tracking the S&P 500 is decline in
2015, and began to grow in 2016 (source Thompson 2018, page C281)
STRENGTH
• Leader on snack industry
• Have much innovation &
differentiation product
• Focus on operational efficiency
WEAKNESSES
• Only Focus on 5 Area
• Too fast to decide divestate /
acquisition
OPPORTUNITY
• Entry new market (new segment /
product / business unit / country)
• Divestate / develop the unstable
existing business unit
• Entry to E-commerce
THREATH
• Change of technology
• Increasing growth of local
competitor
• Fluctuate exchange rate
• Change of consumer behavior
Declining of revenue caused by :
• Poor exchange rate
• Declining of sales caused
by price change
• Elimination of selected product
low-margin
• Spin off
7. 5. CONCLUSION
Become the world’s largest
snack food makers
Success to expanding its
brand portfolio into rapid
growing snack industry
Mondelez’s revenue is
decline from 2011-2015
Common stock closing
price at year end is unstable
Has Corporate Restructuring Produced Shareholder Value? Not Yet ! But still on progress