Caitlin's Personal Brand Exploration project completed in February 2024 on behalf of Full Sail University's Project and Portfolio class.

2. Short Term Career Goal:
Immediately After Graduation, 2026
• Get hired at an entry-level marketing position within Major League Baseball
Ø Connect with at least 10-15 Major League Baseball higher-ups and send emails by December 2025
Long Term Career Goal: (2036)
• Become a Director or Manager within the MLB that works on a Marketing Special Programs team and provides
project management support for marketing elements within the MLB

3. Occupation
The Sports Industry; Marketing
Potential Job Titles:
• Senior Coordinator, Marketing Special Projects (MLB)
• Manager, Marketing Analytics (MLB)
• Project Manager, Player Marketing (MLB)

4. Different Groups of People Who Use the Kind of Services I Provide
Marketing
Companies
Major League
Baseball
Non-Profit
Organizations
College Sports
Teams
Sports
Companies
Groups I most
relate to to feel
most excited to
work with
Groups I know
people in or already
have clients in
Groups I have the
most knowledge
about
Groups I would find
fascinating to learn
more about

5. Competition
Work Experience
Ø 3+ years of marketing experience
Education
Ø Honors Bachelors of Science in Business Administration, Digital Marketing
Ø Masters, Fashion Brand Management
Noteworthy Experience
Ø Worked with companies like Ralph Lauren, Red Bull and O’Neill
Skills and Proficiencies
Ø Analytical skills
Ø Computer Literacy
Ø Operations
Ø Data Entry
Ø Corporate Communications
Overall online presence
Ø 500+ connections
Ø 1,156 followers
Ø Notable Volunteer Work
Ø Premium Membership
Ø Detailed Profile
Work Experience
Ø 5+ years of marketing experience
Education
Ø Bachelor of Arts – BA, Communication and Media Studies
Ø Master of Business Administration – MBA, Business Administration and
Management
Noteworthy Experience
Ø Worked with companies like Converse, WME and Klutch Sports Group
Skills and Proficiencies
Ø Leadership
Ø Teamwork
Ø Time Management
Ø Public Speaking
Overall online presence
Ø 500+ connections
Ø 1,249 followers
Ø 4 endorsements
Grace White Kayla Jennings
Source: LinkedIn

6. Core Values
1. Dependability
2. Community
3. Inclusiveness
4. Responsibility
5. Compassion
Vision
Bring in new fans/customers, expand interest and enthusiasm
for Baseball/Sports
Passion
Baseball/Sports
Super-Power
Being able to relate with my target audience by sharing the
same interests
Guiding Principle
“Never let the fear of striking out keep you from playing the
game” – Babe Ruth
The Golden Circle
Why?
I use my love of sports to increase
other’s love of sports and bring
people together
How?
Being able to relate with my target
audience by sharing the same
interests
What?
Sports Marketing
Materials: Start With Why, Core Values Exercise, Career Blast

7. Promise
I aspire to help MLB teams to
increase attendance and
viewership by entertaining and
inspiring fans with sports
marketing storytelling.
Position
Sports Marketing

8. Industry Events
• MLB Draft Combine/Prospect
Development Pipeline (June 2024)
Ø Objective: Dive deeper into the
possibilities of being a Project
Manager/Player Marketer; meet
players and other marketing
professionals
• Sports Marketing Experience (April
2024)
Ø Objective: Meet with executives and
experts within the sports marketing
world and get insight on industry
opportunities
Elevator Pitch
You know how interest in baseball has
gone down over the past few years?
Well, I interact and relate with fans with
my own love of sports to generate more
interest and love for the game of
baseball. In fact, I have sold over 50
season tickets for the New York Mets
with my marketing strategies and
approach.
Mentorship:
Looking for a mentor with at least 10 years of experience in the sports marketing industry
Source: MLB, EventBrite

9. Online ID Calc. Scores
• Volume: Low
• Relevance: Low
• Purity: Average
• Diversity: Low
• Validation: Low
Brand Archetype
Archetype: ”Girl Next Door”
Description: described as "being accepting and
encouraging community, to make other feel included
and welcome, to belong". This brand has a voice that is
friendly, humble, honest and practical and customers
feel understood, included, warm and part of the group. I
can use this brand archetype to shape my online
reputation by sharing light on these components;
showing that I am accepting, relatable, trustworthy and
down to earth.
Digital Marketing Strategy to Improve my Online
ID While Excluding My Brand Archetype
• Focus Variables: Volume, Relevance, Diversity &
Validation
• Type of Content: Blogs – having a blog to show
my life and my love of sports to encourage
others to embrace the sports community
• Primary Tools for Distribution:
Ø LinkedIn - network with marketing
professionals and stay up to date with
current trends
Ø Most social media sites – Instagram,
Facebook, Twitter, etc.
Source: Kaye Putnam, Career Blast

10. SEO & SEM
• Task: Complete SEO/SEM course
• Org: Full Sail University
• Date: Feb. 2026
Content Management
• Task: Complete Content Management
course
• Org: Full Sail University
• Date: Feb. 2026
Public Speaking
• Task: Join Coursera and take course
• Org: Coursera
• Date: Mar. 2024
Time Management
• Task: Join Coursera and take course
• Org: Coursera
• Date: Mar. 2024
Sources: Full Sail University, Coursera
Sources: Full Sail University, Coursera

11. References
MIT Sloan Career Development Office Job Board. Jobs. (n.d.).
https://resources.cdo.mit.edu/companies/oakland-athletics-
2/jobs/25547551-project-manager-player-
marketing?utm_campaign=google_jobs_apply&utm_source=google_jobs_
apply&utm_medium=organic
Manager, marketing analytics. Job Application for Manager, Marketing
Analytics at Major League Baseball (Internal Job Board). (n.d.).
https://boards.greenhouse.io/572189/jobs/5488038?utm_campaign=goo
gle_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic
Calendar of events: Player resource center. MLB.com. (n.d.).
https://www.mlb.com/player-resource-center/calendar-events
2024 sports events marketing experience (the Seme). Eventbrite. (n.d.).
https://www.eventbrite.com/e/2024-sports-events-marketing-
experience-the-seme-tickets-758002484837
Best public speaking courses online with certificates [2024]. Coursera.
(n.d.). https://www.coursera.org/courses?query=public+speaking
Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
Home Page. Careerblast.TV. (2023, May 11). https://careerblast.tv/
Brand quiz - kaye putnam: Psychology driven brand strategist. Kaye
Putnam | Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brandality-quiz/
Full sail university. Digital Marketing - Online - Full Sail University. (n.d.).
https://hello.fullsail.edu/combo-dmk-
11a?mncid=12446&mnckeyword=Seo+Courses&affiliatecode=346687154
315_kwd-
259442159&step=input&mchammer=1&cq_src=google_ads&cq_cmp=15
56588634&cq_con=62877982961&cq_term=seo+courses&cq_med=&cq_
plac=&cq_net=g&cq_plt=gp&gad_source=1&gclid=CjwKCAiA_aGuBhACEi
wAly57Md2c2Y5JoMUXXkHEjplqrBrOt1iOanL_3-42KxhvMM_T03CG-
ENRqBoCobAQAvD_BwE
Best Time Management Courses & Certificates Online [2024].
Coursera. (n.d.-b).
https://www.coursera.org/courses?query=time+management
Kayla Jennings - strategist, Data Strategy - Grey Group. (n.d.).
https://www.linkedin.com/in/kayla-jennings-b52147149
Grace White - brand and sports marketing - o’neill | linkedin. (n.d.-a).
https://www.linkedin.com/in/-grace-white/