3. Types of Descriptions
• YouTube channel description
• Text on your channel’s “About” page
• Helps viewers understand what to
expect from your brand
• YouTube video description
• Text below each of your videos
• Helps viewers find your content and
decide whether to watch it
4.
5. Use specific keywords
• 1-2 keywords that accurately describe your content
• video’s description and title
• Google Ads Keyword Planner and Google Trends
6. Repeat your keywords
• Use your keyword two to three times
for best results.
• Avoid Keyword stuffing or packing.
11. Add links and metadata below the fold
• If a viewer does decide to “show
more,” chances are they love your
stuff.
• Add a brief channel description, your
social media handles, and relevant
product links
13. Offer value
• Include an obvious value proposition in your descriptions
• Answer at least one of these questions:
• Why should someone subscribe to your channel?
• How will your video benefit them?
18. Use http:// or https://
• Your video description is one of the few places YouTube lets you link out. Use
it! Remember to add “http://” to all URLs to make them clickable.
19. Test descriptions on multiple devices
• Seventy percent of YouTube views now come from mobile.
• Ensuring your descriptions are visible and compelling on all screens is a must