A YouTube description is a text field located below the YouTube videos that provides information about the content. It is used to describe the video’s topic, purpose, or background information.
A well-written description can help to increase the video’s discoverability, engagement, and overall viewership. It is also a useful tool for adding additional information, such as links, timestamps, or hashtags, to the video.
The YouTube description has the maximum character limit. So, it is important to write a concise and informative description that will accurately represent the video’s content.
1. Clear And Concise
2. Use Keyword
3. Call to action(CTA)
4. Search Engine Optimization
5. Timestamps For Long Videos
6. Add Relevant Links
7. Preview Upcoming Content
8. Use Subheadings And Bullet Points
9. Adding A Relatable Story Or Anecdote
By following these tips, you can write a YouTube description that will help to increase organic video views. Moreover, it will provide the best possible engagement for your videos.
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9 Exclusive Tips For Effective Youtube Description.pdf
1. 9 Exclusive Tips For Effective YouTube
Description [2023]
A YouTube description is a text field located below the YouTube videos that provides information
about the content. It is used to describe the video’s topic, purpose, or background information.
A well-written description can help to increase the video’s discoverability, engagement, and
overall viewership. It is also a useful tool for adding additional information, such as links,
timestamps, or hashtags, to the video.
The YouTube description has the maximum character limit. So, it is important to write a concise
and informative description that will accurately represent the video’s content.
1. Clear And Concise
YouTube description should be clear and concise. It means descriptions should be in such a
manner i.e.
2. ● straightforward,
● easily understandable,
● free of unnecessary information.
The goal of clear and concise writing is to communicate messages effectively and efficiently,
without distracting or causing any confusion to your reader. To achieve clear and concise writing,
you need to keep following points in your mind:
● Use simple and direct language and avoid complex sentences or technical terms.
● Be mindful of word choice and only include the most relevant information.
● Use short paragraphs and make necessary bullet points to break up the text and make it
convenient for the reader.
● Eliminate unnecessary words or phrases.
● Avoid redundant or repetitive information.
● Proofread grammar and clarity.
Clear and concise YouTube description will help your viewers to understand the video’s content
easily and quickly, and helps to increase views on YouTube and also the video’s overall
engagement.
2. Use Keyword
In a YouTube description a keyword is a word or phrase that is relevant to the content of the
video. And it is used to help increase the video’s visibility in search results.
By including keywords in the description, YouTube will understand the content of the video and
surface it to users who are searching for related topics.
Here are some tips for using keywords in your YouTube description:
● Research relevant keywords
Using tools such as Google Ads Keyword Planner or YouTube’s Keyword Tool is beneficial to
find keywords related to the video’s topic.
● Use natural keywords
3. Don’t stuff the description with keywords, use them only when they make sense and flow
naturally in the text.
● Use keyword-rich phrases
Use the phrases that contain relevant keywords.
● Consider user intent
When choosing keywords, think about what users are going to search for and what information
they require to see in your video.
By incorporating keywords into your YouTube description, you will be able to increase the
visibility and discoverability of your videos.
It will help you to attract more views and building your audience on the platform. As a result it will
increase YouTube subscribers and grow your channel.
3. Call to action(CTA)
A call to action is a request that prompts your audience to take a specific action, such as clicking
the link, signing up for a newsletter, or making a purchase.
In the YouTube, call to action in a video description might ask viewers to-
● Like the video
● comment on your video
● Subscribe your channel.
Using a call to action in your video descriptions will help you to build a large number of audiences
and go viral on YouTube. The following are some tips for creating effective calls to action:
● Be clear
State your request in a clear, concise manner and make the same easy for viewers to
understand what they should do.
4. ● Offer value
Explain why to take the action and why requesting is beneficial to the viewer.
● Use attention-grabbing language
Use strong, action-oriented language that encourages viewers to take action.
● Make it easy to act
Provide a clear path to the viewers to take the action.
● Test and optimise
Try different calls to action in your video descriptions and see which ones perform best. Use the
results to improve your CTAs over time.
By including relevant hashtags in your description, you can increase the visibility and reach of
your audience, and make it easier for viewers to discover and engage with your content.
4. Search Engine Optimization
Search Engine Optimization (SEO) for a YouTube description involves optimising the text to rank
higher in the search results and improve visibility.
Key factors to consider include:
● Keywords
Use relevant and popular keywords related to the video to help it appear in search results.
● Length
5. Keep the description concise and to the point, while still providing enough information to give
viewers an idea of the video’s content.
● Relevance
The description should accurately describe the video content to avoid misleading viewers.
● Call to action
Encourage the viewers to take a specific action, such as subscribing to the channel or watching
more videos.
By implementing these SEO best practices, you can improve the visibility of your videos and
drive more traffic to your channel.
5. Timestamps For Long Videos
Timestamps for long videos can help the audience to navigate the content and find the specific
information they’re looking for.
Here are some tips for using timestamps effectively in long videos:
● Divide into sections
Break the video into various logical sections, such as chapters or topics, and provide a
timestamp for each.
● Highlight key points
Use timestamps to highlight the most important or interesting parts of your video.
● Use descriptive labels
6. Give each section a descriptive label, such as “Introduction” or “Conclusion”, to help viewers
understand your content.
● Update regularly
Regularly update timestamps. Add new content or make changes to the video.
● Make them clickable
Make the timestamps clickable so that the audience can quickly jump to the section they’re
interested in.
By using timestamps, you can provide a better viewing experience for your audience. And, you
can help them to find the information they’re looking for quickly and easily. It will enable you to
get organic YouTube video promotion.
6. Add Relevant Links
Adding relevant links to the YouTube description will help to drive traffic to other relevant content,
increase engagement, and improve the overall viewing experience for your audience.
Here are some tips for adding relevant links to your YouTube description:
● Link to related videos
Provide links to other videos on your channel that are related to the current video to encourage
viewers to watch more.
● Link of your website
If you have a website or blog related to your channel, include the link to it in the description.
● Use annotations
7. Consider using annotations in the video to link to related content.
● Provide context
Explain why the link is relevant and what the viewers can expect to find if they follow it.
By adding relevant links to your YouTube description, you can provide a better viewing
experience for your audience and grow your channel with increasing subscriber count.
7. Preview Upcoming Content Or Provide
Updates On Future Videos
Previewing upcoming content or providing updates on future videos in the YouTube description
can help in building excitement and anticipation among your audience.
Here are some tips for previewing upcoming content:
● Provide a brief overview
Give a brief overview of what viewers can expect from the upcoming content, such as the topic,
format, or length of the video.
● Give a release date
Provide a release date or estimated time frame regarding when your video will be available.
● Tease with a sneak peek
Consider providing a sneak peek or preview of the upcoming content to build excitement.
● Encourage engagement
8. Encourage viewers to leave comments or engage with the preview by asking for feedback or
opinions.
● Provide updates
If there are any changes or updates to the schedule, make sure to update your audiences in the
description.
Providing updates on future videos will help to keep your audience engaged and interested in
your channel. It will help to build a strong subscriber base over time.
8. Use Subheadings And Bullet Points
Using subheadings and bullet points in a YouTube description can make the text easier to read.
And also, it will help viewers to find the information they’re looking for quickly.
Here are some tips for using subheadings and bullet points effectively:
● Use clear and descriptive subheadings
Using subheadings that accurately describe the content of the video and are easy to understand
will make your content recognised.
● Make bullet points concise
Keep bullet points concise and to the point, avoiding lengthy sentences or paragraphs.
● Highlight the key information
Use bullet points to highlight the most important or interesting parts of your video.
● Use numbered lists
9. Consider using numbered lists to provide a step-by-step guide or instructions.
● Make them stand out
Use bold or italic formatting to make subheadings and bullet points stand out in the description.
By using subheadings and bullet points, you can make your YouTube description easier to read
and help viewers quickly find the information they’re looking for.
This can lead to higher engagement and as a result, can promote your channel organically.
9. Adding A Relatable Story Or Anecdote
A relatable story or anecdote in a YouTube description can help to connect with your audience
and make the video more memorable.
Here are some tips for adding a story or anecdote effectively:
● Make it relevant
The story or anecdote should be relevant to the video content and provide context for the topic
being discussed.
● Keep it brief
Keep the story or anecdote brief and to the point, avoiding lengthy or complex narratives.
● Use humour
If appropriate, use humour to make the story or anecdote more engaging and memorable.
● Use personal experiences
10. Consider using personal experiences or stories to connect with your audience and make the
video more relatable.
● Use storytelling techniques
Use storytelling techniques such as character development, conflict, and resolution to make the
story or anecdote more engaging.
By adding a relatable story or anecdote, you can help make the video more memorable. And also
this is one of the best ways to boost your YouTube channel.
Conclusion
By following these tips, you can write a YouTube description that will help to increase organic
video views. Moreover, it will provide the best possible engagement for your videos.