Managing content online


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Managing content online
Eyad Sejari

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Managing content online

  1. 1. Managing Content onlineContribute GuideBy : Eyad SejariIT Manager @ Febc International
  2. 2. Before you start, we must understand some termsSEO is short for search engine optimization or search engine optimizer.Search engine optimization is a methodology of strategies, techniques andtactics used to increase the amount of visitors to a website by obtaining ahigh-ranking placement in the search results page of a search engine (SERP) --including Google, Bing,Yahoo and other search engines.SEO helps to ensure that a site is accessible to a search engine and improvesthe chances that the site will be found by the search engine.
  3. 3. • 1. Content is King• The quality of the posts you write is the single most important factor whenit comes to Search Optimization on a Blog• 2. Anticipate What PeopleWill be Searching For• Every time you write a post you should be automatically be consideringwhat words people might be putting into search engines to find that type ofinformation• 3.TitlesTitlesTitles• There are a number of things to keep in mind when it comes to titles.Google pays particular attention to titles – so make sure you get them right:
  4. 4. SomeTactic while you write a post to increase SEO• Choose One Keyword or Phrase, and then Write orTweakYour Article• While you want a keyphrase with little competition, you’ll also want it to have somesearch traffic (greater than zero).Then, either write a post that targets thatkeyphrase or go back through some of your older articles and tweak them for aspecific phrase.• I’m not saying that you should let that keyphrases dictate what you write about.Instead, find a phrase that relates to your topic, and craft a helpful article around it.Remember, quality content matters.The higher the quality, the better chance itwill garner links and then rank in search engines.• For example, if you run a blog about Kangaroos, and one of your researchedkeyphrases is “what do kangaroos eat”, then you might want to write a blog postabout that.• UseYour Keyphrase InYour PostTitle andTitleTags• Yep, simple as that. Use the keyphrase in the title of your post and in your title tags.
  5. 5. • Repeat the Keyphrase inYour Article.• You want to build a loyal following, so don’t go crazy with this. Instead, whatI mean is, if you want to rank for your keyphrase, you must use it. Avoidcreating nicknames or trying to be clever. In the end, clear and concise wins.As a rule of thumb, try to include your keyphrase early on in your article or ina H2 tag. While this may have little impact on your rankings, it will helpshow your readers that they’re reading the right piece of content.• Use the Keyphrase in your Meta Description tags• Using keywords in your meta description tags does not help you rank higher.However, when you include them, when people search on Google for aspecific keyword, Google bolds the keyphrase in the search results. So, whileit may not help you rank higher, it will encourage people to click on yoursearch results.
  6. 6. • 4. Optimize your image:• Using an image for your blog posts is good thing, but be sure that thenumber of images must be kept a minimum.• If you’re using an image on your blog post, It can generate tons of trafficfromGoogle image search. Here are some ways to optimize your image.• ALTText:Alt text is a text that search engines use to understand the image.If the image is relevant to the post topic, you can include your main keywordas alt text.
  7. 7. Guide Content•• logging in• creating a post• adding tags & categories• uploading images• formatting images (borders, text wrap)• entering image alternate text• formatting text (justification, headings, emphasis)• linking to other articles / references on the same topic / similar topics• saving drafts & final publishing
  8. 8. Logging in• First Step go to the link• Second step you have to type you username and password
  9. 9. Dashboard Screen
  10. 10. Update Profile
  11. 11. Update Profile
  12. 12. Update Profile
  13. 13. Creating a Post• Create a New Post
  14. 14. New Post Menu
  15. 15. Categories vs.TagsCategories allowed for a broad grouping of post topics, but when you wantedto describe a post in more specific terms, more categories were required.Thatled to very long category lists inside the blog and very long lists in CategoriesWidgets.So we now have tags, too.Tags are similar to categories, but they are generally used to describe yourpost in more detail.
  16. 16. AddTags
  17. 17. Upload Image
  18. 18. Upload Image
  19. 19. Upload Imageyou can find your upload image in media library and edit it
  20. 20. Upload ImageAfter insert your image you can edit it also
  21. 21. Upload Image
  22. 22. Upload ImageAdvance Setting
  23. 23. Upload Image
  24. 24. Upload Image
  25. 25. Upload Image
  26. 26. Upload Image
  27. 27. Organize your Post
  28. 28. Organize your Post
  29. 29. Organize your Post
  30. 30. Organize your Post
  31. 31. Organize your Post
  32. 32. Organize your Post
  33. 33. Organize your Post
  34. 34. POST SEO
  35. 35. Insert LinksExampleTO Understand
  36. 36. Insert LinksExampleTO Understand
  37. 37. Insert Links Inside Same ArticlesHOW to
  38. 38. Insert Links Inside Same ArticlesHOW to
  39. 39. Insert Links Inside Same ArticlesHOW to
  40. 40. Insert Links Inside Same ArticlesHOW to
  41. 41. Insert Links Inside Same ArticlesHOW to
  42. 42. Insert Links Inside Same ArticlesHOW to
  43. 43. Insert Links Inside Same ArticlesHOW to
  44. 44. Insert Links Inside Same ArticlesHOW to
  45. 45. Insert Links Inside Same ArticlesHOW to
  46. 46. Insert Links From Out ResourceHOW to
  47. 47. Insert Links From Out ResourceHOW to
  48. 48. Organize your Post
  49. 49. Organize your Post
  50. 50. The EndI Hope this Guide will help All to start Post through our BlogForAny question and Help Please Feel Free to contact me Any timeEmail : Eyad@febcinternational.comSkype: Febc_eyadBest Regard ForAll .Eyad SejariIT ManagerFEBC InternationalCopyright © All Rights Reserved to Febc International