Scott Brown from WDD Online in partnership with the PPA, presents on how to use video and You Tube to market your Indoor Play Centre

1. Using YouTube & Video To
Market Your Indoor Play Centre
Presented by
Scott Brown
Director of Business Development
www.wddonline.com

2. Why VIDEO?
• YouTube
– 3rd most visited site on the web
– 2nd most used Search Engine
– It’s being used extensively
• 60 hours of new video every :60 seconds!
• Under-used. Tons of possibility

3. What Can You Do?
• Anything you can do in person –
you can do in video.
• Sales
• Teasers
• Demos
• Promotions
• Personal Messages

4. Don’t Be Intimidated
• Keep it simple
• Keep it short (typically under 3 minutes.)
• Don’t take yourself too seriously
• Videos don’t need to be perfect (done is better
than perfect.)
• Inexpensive camera / simple software

6. Title
The title of your video should not exceed 70
characters. This ensures that the entire title
of your video will show up in search results.
The title tag should always include your
targeted keywords.

7. Description
The description of your video should not exceed 165
characters. This ensures that the entire description of your
video will also show up in search results.
When writing the description, think of it as the answer to why
someone should click on your video from search results. Make
sure that it also includes your targeted keywords.
Also, be sure to make room for the link to your website as
someone viewing your video may want to go directly to your
website after.

8. Tags
The tags for your video should include your
targeted keywords plus additional keywords
/ phrases you think people would search to
find your video.
While these don’t have search value on
Google, they do have value for searches on
the YouTube network itself.

9. Online Examples

10. The All Powerful
Keyword Tool
Search: Google Keyword Tool
https://adwords.google.com/select/
KeywordToolExternal

12. What Happens When It Works?

13. What Happens When It Works
• Engage your audience
• Tell your story
• Content for social media
• Improved Search Engine Optimization
(SEO)

15. Using YouTube & Video To
Market Your Indoor Play Centre
Presented by
Scott Brown
Director of Business Development
www.wddonline.com