Open-ended product design challenges are, well, challenging! A client may come to a design strategist with no clear direction beyond their intent to disrupt an industry. Trend research is one of the tools we use to come up with new ways to innovate.
In this talk during DesignPhiladelphia 2018, Lead Design Strategist, Ryan Chen, presented a conceptual case study from the personal care industry to show how Bresslergroup might use trend research to lead to insights that lead to novel product concepts.
Chen began his talk with an overview of ten socio-cultural megatrends he’s identified that are going to influence consumer value and behavior -- and impact product design -- into the next decade.
Read more at "Five Global Megatrends Reshaping Product Design": http://bit.ly/2QKe5jJ
With an M.B.A. from the University of Oxford and a B.A. (Industrial Design) from National University of Singapore, Ryan Chen possesses a unique combination of creativity and business acumen. Before joining Bresslergroup, Ryan was a Lead Designer at Tupperware and Senior Designer at Philips Design. His work has won prestigious international awards including the iF Design Award, Red Dot, and Good Design.