Obviously this is a fantastic result. When we tweak, we usually don’t expect to double the impact with a single iteration. We expect to make small tweaks with incremental results.
Over 3,000 shopping cart abandoned emails sent, per monthSegment versions between supplies versus SmartPaks cart abandonmentSent in AM to customers who abandon cart day prior
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Email remarketing cart browse abandonment webtrends uk silverpop
Email Remarketing – Cart
Abandonment and Beyond
Webtrends European Client Summit
Are you leveraging Web site
and purchase behavior?
• Real Time Cart Abandonment
• Site Visits Behavior
• Search Behavior
Using our Webtrends Behaviors you can now capture your visitor’s individual
web, purchase and shopping cart behaviors and send appropriate follow up
messages that drive higher conversions.
Today’s Definition: Email Remarketing
Customer or prospect behavior demonstrates
some level of purchase intent or interest.
2. Marketer responds with an email or series
encouraging purchase or movement to the next
To know a person … watch
what they do, not what
Basket abandonment is a HUGE challenge
Up to 70% of Shopping Carts are Abandoned before Checkout
— Multiple Sources
Following up with abandoners by email yields
Sample: Basket vs Broadcast Emails
High % of sales relative to volume
Revenue as a % is 62 X volume
• Shipping options
• Return policies
• Gift cards
Just a reminder – while you were doing your holiday Shopping Bag.
You left a few things in your Shopping Bag. We know it is a busy time
of year, so why not check out a few more gifts off you list and
complete your order now?
Add holiday theme and content.
VP, Industry Relations
Role: Educate clients and prospects on best practices and
emerging trends in email marketing and marketing automation.
G+: Loren McDonald
Experience: 29 years of experience in marketing, consulting
and strategic planning.
• Written more than 500 articles and blog posts
• Speaker/presenter at more than 200 conferences &
Previous Employers: Lyris, Inc., EmailLabs, USWeb/CKS,
NetStruxr and Arthur Andersen.