Laughlin rigby travelshake

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Laughlin rigby travelshake

  1. 1. Laughlin Rigby, Marketing Director, Travelshake.com
  2. 2. What are the most popular types ofsocial media updates from the travel industry?
  3. 3. 100 120 140 0 40 60 80 20 Hotels Tour Operators Online Travel Other Tourism Categories Self-Catering/Rentals Bed & Breakfast Restaurants Travel Agents Tourist Boards Hostels History and Heritage Other Activities Festivals Guesthouse Adventure Activities Other Accommodation Wated Based Activities Chauffeur/Coach Hire Arts & Culture Day Tours/Tour Guides Bars Caravan & Camping Shopping and Crafts Golf Clubs Nature & Wildlife Other Venues on Travelshake.com Music Event Car Hire Castle/Manor House Equesterian Activities Other Events Ferries Health & Wellness Other Attractions Theatres Fastest Growing Tourism Industry Sectors Air Bus Transport© Travelshake.com
  4. 4. 700 new posts on average to Travelshake.com every day4 posts per business per week213 posts per business per year
  5. 5. Report is based on analysis of 2,000 posts froma 3 day period in October 2011Represents 17 sectors within the travel andhospitality industry500+ businesses from 45 countries © Travelshake.com
  6. 6.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  7. 7.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  8. 8.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  9. 9.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  10. 10.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  11. 11.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  12. 12.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  13. 13.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  14. 14.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  15. 15.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  16. 16.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  17. 17.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  18. 18.  Greetings  Events Press articles  Product marketing Weather  Offers Videos  Local tourism info Tips & advice  Photos Newsletter  User interactions Reviews  Company PR Fun posts  Peer recommendations Menu  Competitions Questions  Industry news Check-ins  Blog © Travelshake.com
  19. 19. 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% events product marketing offerspeer recommendations local tourism info photos user interactions company PR competitions industry news blog questions greetings press articles weather videos tips & advice fun posts reviews menu check-ins newsletter © Travelshake.com
  20. 20. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% events product marketing offers competition photospeer recommendation greetings Ireland company PR local tourism info global questions user interaction videos industry news fun posts tips & advice blog press article reviews weather © Travelshake.com
  21. 21. menu, 3% funny, 1% press article, 1% video, 1% weather, 1% company PR, 3% blog, 2% greetings, 4% event, 15% review, 4% peerrecommendation, 3 offer, 14% % user interaction, 5% competition, 12% photo, 7% local tourism product question, 8% info, 10%marketing, 6% © Travelshake.com
  22. 22. offers, 3% press article, 2% tips & company PR, 3% question, 1% advice, 1% user interaction, 4% competition, 4% product marketing, 26% video, 5% review, 5% photos, 16% blog, 5% localtourism greetings, 7% peerinfo, 5% recommendation, 15% © Travelshake.com
  23. 23. product Greetings, 1% marketing, 3% weather, 2% competition, 4%offer, 5% events, 18% funny, 6%user interaction, 7% local tourism info, 17% tips & advice, 11% blog, 13% video, 13% © Travelshake.com
  24. 24. industry question, 2% video, 2% weather, 1% company PR, 3% news, 3% press article, 4% local tourism menu, 12% info, 4% product event, 11%marketing, 5% blog, 10% competition, 6% tips & advice, 9% greetings, 6% photo, 7% offer, 8% peerrecommendation, 6 % © Travelshake.com
  25. 25. weather, 4% offer, 3% photo, 3% press article, 4% questionhalloween, 6% events, 26% video , 6% user interaction, 9% peer recommendations , 18% industry news, 9% local tourism info, 12% © Travelshake.com
  26. 26. offer, 2% peer photo, 2% video, 2% question recommendation, 2 product, 2% blog, 5% %local tourism product info, 6% marketing, 32% press article, 7% user interaction, 11% weather news, 14% industry news, 14% © Travelshake.com
  27. 27. Use rich media when possibleRun competitionsCreate exclusive social media offersTalk about local tourism newsAsk questions and interact, build a communityDon’t over-promoteInteract with complimentary businessesLink to newslettersFeature upcoming eventsPost tips & advice on your specialist areas
  28. 28.  Digital Video Production  Facebook Compliant Competitions and Apps  Twitter Strategy and Promotions  Social Media Advertising Campaigns  Location-Based Marketing and Deals  Monthly Social Media Management  Tailored Training & Consultancy Email: info@travelshake.com Tel: + 353 (0)1 44 333 65Facebook.com/Travelshake Twitter.com/TravelshakeYouTube.com/Travelshake Travelshake.com/Travelshake

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