4. Gear up to face the changing truth of
Email Marketinga presentation
5. THEN & NOW
Noticeable drop in
email open rate on
weekends, so its
best to avoid
sending emails on
Saturday & Sunday
Weekend sends
yielded the highest
open, click,
transaction, and
revenue rates per
email
“
”
Source: International ESPa presentation
7. Time spent online by customers is same on Weekends
as on Weekdays
29.6 mins on Weekdays | 28.8 mins on Weekends
1
a presentation
8. Source: netCORE Laboratory
Your customer is more mobile than ever
35% of email recipients open email on their mobile devices
2
a presentation
9. Source: netCORE Laboratory
Less cluttered inbox on Sundays => More visibility
Campaigns sent on Sunday are 60% lesser compared to other days
3
a presentation
10. Email Marketing Benchmark Studya presentation
You are losing out on revenue potential
Brands who send email on Sundays see better engagement and conversion rates
4
11. Because your competitor is already at it!
Brands who send email on Sundays see better engagement and conversion rates
5
a presentation
12. Taking the road less travelled might just
make all the difference to your email marketing!
Unlock the potential of sending
campaigns on Sunday
a presentation
13. Get More
out of Email
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Editor's Notes
subtitle
Then – Mailchimp study, Now – Experian quarterly report
IMRB & IAMAI research
% of mobile opens
Get Higher attention on sundays .Campaigns sent on Sunday are 60% lessser compared to other days