Platinum Rewards Network Short Sales Presentation


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Understanding how mobile text marketing creates a Customer Analytics Data Base that will increase your sales.

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Platinum Rewards Network Short Sales Presentation

  1. 1. Loyalty - Rewards - Gift Cards Mobile Coupons - Email Campaigns & Customer Analytics Database REWARD your customers and they will REWARD you! The Perfect Combination Platinum Rewards - A Mobile Loyalty and Rewards Program
  2. 2. Google Announces “Mobile First” In All New Ventures
  3. 3. Nothing More Valuable Than Loyalty Average $25,000 Increase in Sales after only 12 months! You Get: <ul><li>Average business owner has 5 customers returning per month for ONE more visit. Average ticket of $35 x 5 customers = $175 a month increase in sales compounded monthly or $25,200 a year increase in sales in just 12 months! A system that can increase sales 10 times over its investment. </li></ul><ul><li>Added Valuation to Business – Customer list is #1 asset business owns. </li></ul><ul><li>1 mobile email or text campaign averages 7% response paying for program with just one campaign a month. Most getting a 10% plus response rate! </li></ul><ul><li>Save on current marketing expenses as your customer list grows and you can now market to them instantly on your own with greater return than print ads. </li></ul>
  4. 4. Finding A Rewarding Solution for You Discovery Questions- Getting to Know Your Business <ul><li>How did you get started in this business and why? </li></ul><ul><li>What have been your best ways to attract and keep customers? </li></ul><ul><li>Do you have a set % of revenue you dedicate to growing your business each month? </li></ul><ul><li>Would you find tracking customer spending habits and building a large database of your customers over the next 5 years valuable? </li></ul><ul><li>What are your plans this year to increase customer traffic? </li></ul><ul><li>How do you incent current customers to revisit your business? </li></ul><ul><li>How much of your sales do you reinvest in growth? </li></ul><ul><li>What would you pay a firm, or spend in advertising, to go out and bring a paying customer to your store? </li></ul>What is your ultimate long term goal as a business owner ?
  5. 5. Benefits of the Platinum Rewards Network Forget About The Features… What Does My Business Really Gain From This Technology? <ul><li>A gift card platform </li></ul><ul><li>A reward platform </li></ul><ul><li>A mobile loyalty platform </li></ul><ul><li>A mobile media platform that includes text and email marketing </li></ul><ul><li>An internet promotions portal to send coupons, events, VIP specials, holiday specials, referral specials, birthday specials via email or text </li></ul><ul><li>A means to build a customer database by rewarding for personal information and then tracking customer spending habits and analytics </li></ul><ul><li>Ability to query your specific category of customer and instantly market to them </li></ul><ul><li>Ability to reward your customers for more visits and more spending showing them that you care about them and their business. </li></ul>
  6. 6. Platinum Rewards Network Does All Of The Work For You Just Sign Up Your Customers and Platinum Rewards Network Will Catapult Your Sales and Profits Automatically! And Build A Customer Analytics Database at the Same Time to Perform & Measure Future Campaigns.
  7. 7. Guaranteed to Grow Your Sales in Today’s Economy In a tough economy, smart investment in your loyalty strategy will pay dividends. <ul><li>Best Time to Start a Loyalty Program? </li></ul><ul><li>In a Down Economy! </li></ul><ul><li>Despite the recession, overall consumer loyalty programs has jumped 19% in the US since 2007. Among Females, up a whopping 29%. </li></ul><ul><li>US Consumers continue to find value in rewards programs as a way to stretch household budgets by earning rewards, rebates, and points. </li></ul><ul><li>The recession has increased the effectiveness of Loyalty programs. </li></ul>
  8. 8. Loyalty Has Its Rewards Big Box Retailers and Chains are Using Rewards to Invest in their customers and their brands… There is NO word more important than LOYALTY !
  9. 9. Mobile Loyalty Programs – THE FASTEST Way to Explode Sales KFC added 6,000 subscribers to its mobile loyalty program and saw a 13 percent redemption rate for coupons sent to the list over a one-month period. T he Guinness Pint Contest received 8,510 entries via TEXT in just three hours. It allows for future communication to those who opted-in. Over a 10 month period they acquired 1,900 TEXT subscribers with an 8-15 % redemption on mobile coupons that have been sent. Las Vegas' Premier Nightclub operates 2,000 name text list with 11% response rates and $6,200 in revenues per campaign. Ashley Furniture operates a 6,000 name list. A recent campaign resulted in 85,000 worth of sales and a ROI of $122 for every dollar spent.
  10. 10. Customer/Cardholder Acquisition Most businesses focus ALL of their marketing and efforts on obtaining new customers. Yet it is proven that every dollar invested on marketing to existing customers will return up to 7 TIMES more profit than the same dollar on new customers. Do your current customers believe you care about them coming back if you don’t develop a way to recognize their loyalty?
  11. 11. A Comprehensive Mobile Loyalty Program <ul><li>The Platinum Rewards Network Comes in a Bundled Package that includes: </li></ul><ul><li>Loyalty Program with unlimited options </li></ul><ul><li>Reward Card Processing </li></ul><ul><li>Gift Card Processing </li></ul><ul><li>Mobile Marketing Promotion Center </li></ul><ul><li>Email Marketing Campaign Center </li></ul><ul><li>Text Marketing Mobile Coupon Center </li></ul><ul><li>The Platinum Group Brand Managers </li></ul><ul><li>All ONLINE with your own Personal Portal </li></ul><ul><li>To manage your loyalty program </li></ul>Our network does it all, most just have one option!
  12. 12. The Platinum Network
  13. 13. Customer/Cardholder Acquisition Have a database of your customer’s spending habits, birthdays, favorite purchases, visit frequency, and more so you can market to for years to come! Up to 15 custom Customer Analytic Fields. Online Portal of Your Loyal Customers: Brings Immediate Value to Your Business <ul><li>It’s all about building YOUR customer list! </li></ul><ul><li>Reward for customer info – Cell Phone, email , favorite product </li></ul><ul><li>2. Reward for dollars spent in store to increase average ticket sale and increase same store sales. </li></ul><ul><li>3. Reward for frequency to encourage your customers to frequent your establishment. </li></ul>
  14. 14. The Platinum Network
  15. 15. Rewards Cards = Loyalty Cards: 1 Card - 3 Benefits Traditional : Gift Cards Loyalty : Increase spend and improve retention of existing customers Promotions : Acquire new customers using marketing offers Traditional Monthly Holidays, Birthdays, Half Birthdays Loyalty Thank You Credits, I’m Sorry Credits, Rewards Promotional Marketing Offers to Loyalty Cardholders
  16. 16. The Platinum Network Capture the Most Important Few Inches of Real Estate in the World Today! Mobile Marketing Text Marketing Mobile Coupons Mobile Promotions Mobile Updates
  17. 17. Mobile Marketing – How to use your customer database to increase revenue The Power of Just One More Visit Per Month!
  18. 18. Mobile Coupons and Mobile Promotions – Text Market Instant Messages to your Customers Does it work? Look around... How many people are looking down at their phones throughout the day? <ul><li>Did you know... </li></ul><ul><li>Two thirds of mobile phone users are active users of SMS text messaging. </li></ul><ul><li>In the US alone roughly 300 billion text messages were sent in 2007. </li></ul><ul><li>The number of mobile subscribers who have received an ad via text message grew at a rate of 27% from May 2007 to January 2008 in the US. </li></ul><ul><li>Globally there are twice as many active users of SMS text messaging as are active users of email. </li></ul>
  19. 19. Mobile Coupons and Mobile Promotions Text market instant rewards and promotions to customers More Examples and Details at: Restaurants:    Send reservation reminders, lunch/dinner specials, communicate quickly with your staff and more! Retail Stores:    Send sales alerts, limited time promotions, information on new product lines and more! Appointment Setting:    Send appointment reminders, cancellation notices, information about new products and services and more! Service Industry:    Send appointment reminders, special promotions, information on new products and services and more! Bars & Nightclubs:    Send event notices, nightly drink specials, communicate directly with V.I.P.s and more! Studios & Schools:    Send event notices, class reminders/assignments, special promotions and more!
  20. 20. The Platinum Network
  21. 21. Email Marketing Instantly Send out Email Promotions and VIP Specials Electronically! <ul><li>These are just some of the features of our email marketing manager . </li></ul><ul><li>Access to our many, easily customized, easy to use templates to communicate your special promotion or event to your customers. </li></ul><ul><li>See who opened your email campaigns and what they clicked on. </li></ul><ul><li>Create professional, easy to use online surveys with no technical or design skills required </li></ul><ul><li>Did you know... </li></ul><ul><li>49% of consumers actually took advantage of the email offers they received. </li></ul><ul><li>Repeat customers spend, on average, 67% more than new customers. </li></ul>
  23. 23. Mobile Loyalty Programs Set Up Fee: FREE with Promotion Artwork Fee: FREE with Promotion Rewards Terminal: FREE with Promotion Bundled Messaging Plans Plan Mobile Messages Monthly Fee Overage Fee Silver 1000 $149 .10 cents Gold 2500 $199 .10 cents Platinum Unlimited $249 Not applicable
  24. 24. Pay A-La-Carte <ul><li>250 or more custom cards at $.99 cents each </li></ul><ul><li>Artwork Fee of $50 </li></ul><ul><li>Set Up Fee of $99 </li></ul><ul><li>Rewards Terminal of $299 </li></ul><ul><li>Marketing Starter Pack 1 - $69.99 </li></ul><ul><li>Shipping Charges - $50 </li></ul><ul><li>Total of $817 </li></ul>
  25. 25. New Customer Promotions – Best Deal <ul><li>Promotion Option # 1 : </li></ul><ul><li>250 Custom Cards </li></ul><ul><li>Free Terminal Placement </li></ul><ul><li>Free Set Up Fee </li></ul><ul><li>Free Artwork </li></ul><ul><li>$747 Value – Pay Only </li></ul><ul><li>$349 Today ! </li></ul><ul><li>Promotion Option # 2 : </li></ul><ul><li>500 Custom Cards </li></ul><ul><li>Free Terminal Placement </li></ul><ul><li>Free Set Up Fee </li></ul><ul><li>Free Artwork </li></ul><ul><li>Free Marketing Pack # 2 </li></ul><ul><li>500 Sign Up Flyers </li></ul><ul><li>$1147 Value – Pay Only </li></ul><ul><li>$597 Today! </li></ul>