2. What is seller coach ?
Atool fully integrated into SELLER CENTER
that gives actionable recommendations
to JUMIAsellers to help you GROW your
business IMMEDIATELY
3. What does seller coach help you do ?
A first step to help you become fully autonomous
The price battle represents a list of products
where you does not have the optimal price
compared to competitors. This is based on
either the price of the competitors who have
the Buy Box or Jumia’s own screening of the
prices of popular products in the market
The replenishment battle, represents a list
of products where You have low coverage
or is out of stock based on the sales of this
products during the last 30 days
Repricing Replenishment
4. What does seller coach help you do ?
A first step to help you become fully autonomous
The content battle provides you with a list of
products which have a low content score and
have a low chance of attracting the customer
Content Sponsored product
The sponsored product battle provides you
with a list of products where it would be worth
investing Sponsored Productcredit.
These products tend to convert well but they
need more traffic!
5. How does Jumia make recommendations
on pricing ?
Buy BoxPrice
Recommended
price for General
Merchandize
Recommended
price for fashion
The price of the item which has won the Buy Box
(see details of what the Buy Box is in following pages)
There will be very few pricing recommendations for fashion items,
as very few of them belong to a Market Place Group
If the product is deduplicated, this will take the price of the product with the Buy Box and take
2% fromit
If there is no Buy Box, then we take the lowest price that this product has ever had in the past
months
If the price is already at an all time low, we will recommend to reduce the price by 5%
6. Sellers who do not have the Buy Box have less
visibility and only 10 % chance of getting a sale
This orange box is given only for you who
offers the best price ,especially in the case of
product duplication
Also the buy box enables you to show you info
on the right, which means more Visibility to
your Store not only this product
7. How does Jumia make recommendations
on replenishment?
Why are you
eligible ?
You are OOS
You have low coverage based on his level of stock and his sales
in past 30days
What do we
recommend ?
Replenish with the minimum allowed stock to cover 2 week sales
based on the results of the last 30 days
8. Why is Replenishment important for you ?
We are Out of Stock,
Please come
back later
We are Out of Stock,
please come back…
OK !
12. SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
SELLER COACH is your personalized
coach to growing your business.
1
13. 2 SELLER COACH gives you precise recommendations
on pricing and replenishment for each of your products
which are not selling as they should
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
14. You can CHOOSE the types of recommendations
you wish to go through by clicking on either price
or replenishment
3
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
15. SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
4 Through Seller Coach, Jumia gives you access
to recent DATAon your PRODUCTS
16. Through Seller Coach, Jumia also gives you
access toall COMPETITIVE DATAyou need
to make a decision on your products
5
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
17. Lastly, you can take QUICK ACTIONS to either
reprice or replenish your products and delight
your customers
6
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
18. SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
ADDITIONAL TRAINING : If you have any additional
questions on why pricing and replenishment are
important, or want to receive proper training,
please click here
19. 7 Now let’s look in details at
what we have for PRICING
SELLER COACH LANDING PAGE – Cross Battle :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
21. 8 SELELR COACH gives you all the DETAILS
that helped us come up with our pricing
recommendations
SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
22. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
9 BUY BOX price : this is the price of the seller
who has the Buy Box, and therefore drives
90% of sales on this item on Jumia.
You need to beat this price !
23. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
10 COMP Price : even if there is no other seller proposing
the exact same product as yours,this does not mean
you don’t have competition.This is the price of the closest
product we could find. You should match it !
24. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
10 Reco Price : this is the price we know will help you get
ahead of competition and attract more customers
25. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
Missed business :Have you ever wondered what happens if you don’t
reprice ? Seller Coach gives you the amount of sales you miss out because
customers prefer to buy a cheaper product with similar specifications
11
26. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
11b
Lastly, you can take QUICK ACTIONS to either
reprice or replenish your products and delight
your customers
And we will always ask you the question
a second time so that you are 100% sure
on your decision
11a
27. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
Action : …Or you can also edit your own
price by clicking on the « price » column
and typing in your own price
12
28. SELLER COACH LANDING PAGE – Pricing :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
You can also match prices on several or all items
at a time :tick all or some products boxes then select
«Match recommended price » in the drop down menu
13
30. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
Now let’s look in details at what we have
for REPLENISHMENT
14
31. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
STOCKS :this is the number of units you
have in stock on Jumia for this product
15
32. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
16 RECOMMENDED STOCKS :this is what Jumia experts
recommend you restock with so that you continue
delighting your customers
33. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
17 MISSED BUSINESS :this is the revenue you will earn if you
make sure to always have good stocks of this product
34. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
18b And we will always ask you the question
a second time so that you are 100% sure
on your decision
18a
18a
Action :Once you’ve looked at all the data and seen
where your inventory stands, you can choose to match
the recommended stock
35. SELLER COACH LANDING PAGE – Replenishment :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
19 Action : …Or you can also edit your own stock
by clicking on the « stock » column and typing
in your own stock
37. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
20 Now let’s look in details at what
we have forCONTENT
38. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
21 Seller Coach identifies the items in your shop
which have a low Content Score that prevents
them from beingsold
39. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
22 This Content Score is based on multiple dimensions
that you can improve by adjusting your content
40. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
23 Based on this list of products, you can take action
by clicking on the “Update Content” link
41. SELLER COACH LANDING PAGE – CONTENT :
Walkthrough (the numbers in the bubbles tell you the order in which
they should appear in the tour )
24 Clicking on this action button will take you to product
information back end of the product to help you update
it accordingly
